Kelly Chen

Kelly Chen — pop artist from CN.

Kelly Chen, a Cantopop singer and actress, rose to fame in 1995 with her music and film debut. Born in Hong Kong on September 13, 1972, Chen quickly became one…

Influence: 51.82% Fanbase: 23.51% Trending: 65.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Roger Vivier • 37.90% • Very Strong

As of 2025-10-14

312,084

Social Media Followers

As of 2025-10-14

00:00:00

Hours Airplay

2025-12-27 04:55:21 UTC

Genres

popmandopopc-poppopmainstream popasian popasianclassic mandopopcantopopclassic cantopop

Biography

Kelly Chen, a Cantopop singer and actress, rose to fame in 1995 with her music and film debut. Born in Hong Kong on September 13, 1972, Chen quickly became one of Asia's biggest superstars, releasing music in Cantonese, Mandarin, Japanese, and English. Her international success led to tours in North America, showcasing her talent across various languages and genres. Throughout her career, Chen consistently released new albums annually, solidifying her status as a versatile and influential artist.

Top Brand Affinities

Report Date: 2025-10-14

Kelly Chen maintains consistent pull among 25-34 & 35-44 audiences across CHINA, MALAYSIA, TAIWAN. The audience leans heavily female (66%), so brand cues around style and status perform well. The clearest reach is on Instagram with 2,521 avg likes per post; Instagram functions as the community touchpoint. Affinity with Roger Vivier, HSBC, Cathay Pacific makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kelly Chen score 0.81% — Low bucket.

Brand: Roger VivierBrand: HSBCBrand: Cathay Pacific

Followers:312,084

Engagements:2,521

Rate:0.8%

Posts:1,292

Avg Likes:2,521

Avg Comments:39

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 312,084 · Engagements 2,521 · Rate 0.8% Posts 1,292 · Views 0 · Avg Likes 2,521 · Avg Comments 39 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 35-44: 22% 18-24: 20% 45-64: 4%	Largest: 25-34 (51%); next: 35-44 (22%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	CHINA (47%) MALAYSIA (13%) TAIWAN (5%) INDONESIA (5%) UNITED STATES (5%)	Top regions: CHINA (47%), MALAYSIA (13%), TAIWAN (5%)
Platform Engagement	Instagram: 2,521 avg likes/post	best engagement: Instagram 2,521 avg likes

Top Brand Affinities

Roger Vivier

Score: 37.90

HSBC

Score: 33.20

Cathay Pacific

Score: 28.11

Giuseppe Zanotti Design

Score: 23.85

Isetan

Score: 20.61

Jil Sander

Score: 20.15

Casetify

Score: 19.23

Maison Margiela

Score: 14.85

Macallan

Score: 12.42

Singapore Airlines

Score: 12.36

GENTLE MONSTER

Score: 12.19

Van Cleef & Arpels

Score: 12.17

Brand	Category	Score
Roger Vivier		37.90
HSBC		33.20
Cathay Pacific		28.11
Giuseppe Zanotti Design		23.85
Isetan		20.61
Jil Sander		20.15
Casetify		19.23
Maison Margiela		14.85
Macallan		12.42
Singapore Airlines		12.36
GENTLE MONSTER		12.19
Van Cleef & Arpels		12.17
InterContinental		11.75
Alexander Wang		10.93
Sandro		10.48
McCafé		10.23
Acne Studios		10.13
Loewe		10.00
Bottega Veneta		9.49
AirAsia		9.42
Stella McCartney		8.82
7-Eleven		8.78
The Ritz-Carlton		8.37
Paul Smith		8.09
Vivienne Westwood		7.66
JACQUEMUS		7.62
Shake Shack		7.46
Shiseido		7.28
Four Seasons		7.21
Marriott		7.11
Dyson		7.07
Kiehls		6.88
Gundam		6.53
Hermès		6.41
Selfridges		6.28
Clarins		6.12
Cheesecake Factory		6.12
Tory Burch		6.11
Tiffany		5.91
Miu Miu		5.88
Alexander McQueen		5.87
Laneíge		5.85
T.G.I. Friday's		5.81
Guerlain		5.80
Bandai Namco		5.40
Fendi		4.87
Ferragamo		4.86
Innisfree		4.83
Petronas		4.76
Summit Entertainment		4.73