Kelli-Leigh

Kelli-Leigh — pop artist from GB.

With 3 UK Top 10 records, 2 UK Number 1s, and 1 Grammy nomination under her belt, Kelli-Leigh is renowned as the voice of UK house music. Hailing from South…

Influence: 53.95% Fanbase: 21.32% Trending: 70.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 81.82% • Very Strong

As of 2025-09-08

94,411

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:43 UTC

Genres

popuk poppopmainstream popelectronicdanceelectronichouse

Biography

With 3 UK Top 10 records, 2 UK Number 1s, and 1 Grammy nomination under her belt, Kelli-Leigh is renowned as the voice of UK house music. Hailing from South London, her vocals have been featured on hits like ‘I Got U’ and ‘More Than Friends’, accumulating over 1 billion streams. Additionally, as an artist and songwriter, Kelli-Leigh has penned tracks for notable artists including Duke Dumont and Tiesto, and in 2018, she launched her own label Music Core to self-release her solo project, earning a growing fan base and support from major radio stations.

Kelli-Leigh's distinct vocals have graced numerous chart-topping hits, solidifying her status as a powerhouse in the music industry. Her impressive resume includes collaborations with renowned artists like Duke Dumont and Jax Jones, as well as writing credits for top producers such as Low Steppa and Sonny Fodera. Not only has she achieved commercial success with multiple Billboard Dance chart-toppers, but she has also demonstrated her artistry by establishing her own label to showcase her solo work, receiving acclaim from prominent radio stations like BBC Radio 1 and Kiss FM.

Top Brand Affinities

Report Date: 2025-09-08

Kelli-Leigh commands interest from 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (66%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (853 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, ITV points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kelli-Leigh score 0.55% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: ITV

Followers:94,411

Engagements:517

Rate:0.5%

Posts:1,689

Avg Likes:491

Avg Comments:57

Avg Views:1,423

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 94,411 · Engagements 517 · Rate 0.5% Posts 1,689 · Views 1,423 · Avg Likes 491 · Avg Comments 57 · Avg Views 1,423	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 31% 35-44: 19% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED KINGDOM (44%) UNITED STATES (17%) BRAZIL (5%) POLAND (5%) UNITED ARAB EMIRATES (4%)	Top regions: UNITED KINGDOM (44%), UNITED STATES (17%), BRAZIL (5%)
Platform Engagement	Instagram: 411 avg likes/post · Tiktok: 853 avg views/post · Youtube: 570 avg views/post	Best reach: Tiktok 853 avg views; best engagement: Instagram 411 avg likes

Top Brand Affinities

Mixcloud

Score: 81.82

Pioneer

Score: 61.58

ITV

Score: 47.88

Warner Music

Score: 38.81

Amazon Music

Score: 32.25

MOOG

Score: 30.16

Ableton

Score: 27.33

Sennheiser

Score: 21.93

Live Nation

Score: 21.69

Trancefamily

Score: 20.55

SUSHISAMBA

Score: 16.43

Sky Sports

Score: 16.43

Brand	Category	Score
Mixcloud		81.82
Pioneer		61.58
ITV		47.88
Warner Music		38.81
Amazon Music		32.25
MOOG		30.16
Ableton		27.33
Sennheiser		21.93
Live Nation		21.69
Trancefamily		20.55
SUSHISAMBA		16.43
Sky Sports		16.43
Vauxhall		16.20
Tomorrowland		15.38
All Saints		15.00
Akai		14.88
Selfridges		13.56
SoundCloud		13.19
Pro Tools		12.92
British Airways		11.17
Jumeirah		10.63
Marks & Spencer		10.51
River Island		9.75
BBC		9.66
Easyjet		9.57
Spotify Music		9.56
Sainsbury's		9.02
boohoo		8.41
Beats Electronics		8.20
NBC		6.44
MISSGUIDED		6.42
Vivienne Westwood		6.28
Anantara		6.23
MTV		5.97
Carlsberg		5.76
iHeartRadio Music Awards		5.72
ASOS		5.51
Ryanair		5.24
Alexander McQueen		5.24
Hilton		4.91
NARS Cosmetics		4.43
Tesco		4.31
Primark		4.16
Jimmy Choo		4.00
Topshop		3.93
Harrods		3.89
Smirnoff		3.63
Guinness		3.53
TOM FORD		3.37
Christian Louboutin		3.36