Kelela

Kelela

Country: US | Gender: female

Influence: 61.77% Fanbase: 46.88% Trending: 69.22% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 23.34% • Very Strong

As of 2025-09-09

411,078

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:53 UTC

Genres

popdance popart popr&b, funk & soulr&bindie soulalternative r&bexperimental r&bcontemporary r&balternativeescape roomelectronicelectronicelectropopafricanafrofuturism

Biography

Kelela effortlessly blends contemporary R&B and progressive electronic music, crafting tracks that are equally suited for the club and intimate listening sessions. Beginning her music career in the early 2010s, she made a significant impact with her mixtape debut, Cut 4 Me (2013), under the Fade to Mind label. Kelela's evolution led to a deal with Warp Records, resulting in critically acclaimed releases like the Hallucinogen EP (2015) and her chart-topping debut album, Take Me Apart (2017), which showcased her distinct sound and storytelling prowess. Following a hiatus, she returned with the single "Washed Away," setting the stage for her sophomore album, Raven (2023), a powerful reflection of Black femme perspective and resilience.

Raised in the D.C. area, Kelela's journey as a musician began with a passion for jazz and influences from artists like Amel Larrieux and Little Dragon. Her move to Los Angeles in 2010 marked a turning point, leading to collaborations with Teengirl Fantasy and her breakthrough in the music scene. From her early work with Fade to Mind to her later projects with Warp, Kelela's artistry continued to evolve, with standout releases like the Hallucinogen EP and Take Me Apart solidifying her position as a genre-defying artist. With Raven and its accompanying remix album, RAVE:N, Kelela continues to push boundaries and amplify marginalized voices through her music, cementing her status as a visionary in the contemporary music landscape.

Kelela Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Kelela cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 166,663 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Jean Paul Gaultier, Acne Studios, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kelela score 6.33%Very Strong bucket.
Brand: MixcloudBrand: Jean Paul GaultierBrand: Acne Studios
Followers:411,078
Engagements:26,035
Rate:6.3%
Posts:210
Views:271,463
Avg Likes:25,072
Avg Comments:695
Avg Views:271,463

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 411,078 · Engagements 26,035 · Rate 6.3%
Posts 210 · Views 271,463 · Avg Likes 25,072 · Avg Comments 695 · Avg Views 271,463
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 38%
35-44: 6%
13-17: 6%
Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split Female: 48%
Male: 52%
Non-binary/Other: 0%
Skews male (52%)
Top Countries UNITED STATES (42%)
BRAZIL (11%)
UNITED KINGDOM (7%)
CANADA (4%)
FRANCE (3%)
Top regions: UNITED STATES (42%), BRAZIL (11%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 13,265 avg likes/post · Tiktok: 104,800 avg views/post · Youtube: 166,663 avg views/post Best reach: Youtube 166,663 avg views; best engagement: Instagram 13,265 avg likes

Top Brand Affinities

Mixcloud
Score: 23.34
Jean Paul Gaultier
Score: 16.46
Acne Studios
Score: 15.22
Glossier
Score: 13.10
Alexander Wang
Score: 12.61
JACQUEMUS
Score: 12.18
Ableton
Score: 11.87
Marni
Score: 11.62
Nasty Gal
Score: 11.43
Depop
Score: 11.36
Maison Margiela
Score: 11.06
Loewe
Score: 9.20
Brand Category Score
Mixcloud 23.34
Jean Paul Gaultier 16.46
Acne Studios 15.22
Glossier 13.10
Alexander Wang 12.61
JACQUEMUS 12.18
Ableton 11.87
Marni 11.62
Nasty Gal 11.43
Depop 11.36
Maison Margiela 11.06
Loewe 9.20
Vivienne Westwood 9.09
Fenty beauty 8.56
Miu Miu 7.62
ASOS 7.17
Urban Outfitters 7.15
Lanvin 6.90
Alexander McQueen 6.81
SoundCloud 6.72
Coachella 6.57
Champion 6.42
Steve Madden 6.35
Coach 6.11
Vogue 5.75
BALMAIN 5.41
Dr. Martens 5.34
KARL LAGERFELD 5.26
Marc Jacobs 5.17
boohoo 4.77
NARS Cosmetics 4.54
Moncler 4.45
Kickstarter 4.40
Lollapalooza 4.37
Hennessy 4.30
Versace 4.20
TOM FORD 4.15
MTV 4.10
Spotify Music 4.04
Kodak 3.97
Tinder 3.88
Verizon 3.75
Oculus 3.75
Balenciaga 3.72
FashionNova 3.68
Stüssy 3.52
Forever 21 3.43
Prada 3.43
Carhartt 3.43
NORDSTROM 3.39

Official Profiles

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Artist: Kelela

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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