Kelela
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
411,078
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:53 UTC
Genres
Biography
Raised in the D.C. area, Kelela's journey as a musician began with a passion for jazz and influences from artists like Amel Larrieux and Little Dragon. Her move to Los Angeles in 2010 marked a turning point, leading to collaborations with Teengirl Fantasy and her breakthrough in the music scene. From her early work with Fade to Mind to her later projects with Warp, Kelela's artistry continued to evolve, with standout releases like the Hallucinogen EP and Take Me Apart solidifying her position as a genre-defying artist. With Raven and its accompanying remix album, RAVE:N, Kelela continues to push boundaries and amplify marginalized voices through her music, cementing her status as a visionary in the contemporary music landscape.
Kelela cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 166,663 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Jean Paul Gaultier, Acne Studios, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 411,078 · Engagements 26,035 · Rate 6.3% Posts 210 · Views 271,463 · Avg Likes 25,072 · Avg Comments 695 · Avg Views 271,463 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 38% 35-44: 6% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (38%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (42%) BRAZIL (11%) UNITED KINGDOM (7%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (42%), BRAZIL (11%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 13,265 avg likes/post · Tiktok: 104,800 avg views/post · Youtube: 166,663 avg views/post | Best reach: Youtube 166,663 avg views; best engagement: Instagram 13,265 avg likes |
Top Brand Affinities
Mixcloud
Jean Paul Gaultier
Acne Studios
Glossier
Alexander Wang
JACQUEMUS
Ableton
Marni
Nasty Gal
Depop
Maison Margiela
Loewe
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 23.34 | |
| Jean Paul Gaultier | 16.46 | |
| Acne Studios | 15.22 | |
| Glossier | 13.10 | |
| Alexander Wang | 12.61 | |
| JACQUEMUS | 12.18 | |
| Ableton | 11.87 | |
| Marni | 11.62 | |
| Nasty Gal | 11.43 | |
| Depop | 11.36 | |
| Maison Margiela | 11.06 | |
| Loewe | 9.20 | |
| Vivienne Westwood | 9.09 | |
| Fenty beauty | 8.56 | |
| Miu Miu | 7.62 | |
| ASOS | 7.17 | |
| Urban Outfitters | 7.15 | |
| Lanvin | 6.90 | |
| Alexander McQueen | 6.81 | |
| SoundCloud | 6.72 | |
| Coachella | 6.57 | |
| Champion | 6.42 | |
| Steve Madden | 6.35 | |
| Coach | 6.11 | |
| Vogue | 5.75 | |
| BALMAIN | 5.41 | |
| Dr. Martens | 5.34 | |
| KARL LAGERFELD | 5.26 | |
| Marc Jacobs | 5.17 | |
| boohoo | 4.77 | |
| NARS Cosmetics | 4.54 | |
| Moncler | 4.45 | |
| Kickstarter | 4.40 | |
| Lollapalooza | 4.37 | |
| Hennessy | 4.30 | |
| Versace | 4.20 | |
| TOM FORD | 4.15 | |
| MTV | 4.10 | |
| Spotify Music | 4.04 | |
| Kodak | 3.97 | |
| Tinder | 3.88 | |
| Verizon | 3.75 | |
| Oculus | 3.75 | |
| Balenciaga | 3.72 | |
| FashionNova | 3.68 | |
| Stüssy | 3.52 | |
| Forever 21 | 3.43 | |
| Prada | 3.43 | |
| Carhartt | 3.43 | |
| NORDSTROM | 3.39 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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