Keke Palmer

Keke Palmer — pop artist from US.

Keke Palmer is a versatile and acclaimed artist known for her work as an actress, singer/songwriter, producer, author, and television host. Rising to fame with…

Influence: 62.05% Fanbase: 47.49% Trending: 69.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 20.21% • Very Strong

As of 2025-09-08

15,688,463

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:45 UTC

Genres

popdance poppost-teen popmainstream popr&b, funk & soulr&br&b/soulpop r&bcontemporary r&b

Biography

Keke Palmer is a versatile and acclaimed artist known for her work as an actress, singer/songwriter, producer, author, and television host. Rising to fame with her role in Akeelah and the Bee at a young age, Palmer has since starred in numerous films and TV shows, including Nope, Hustlers, Scream Queens, and True Jackson, VP. She is also the host of the successful podcast Baby, This is Keke Palmer and the founder of KeyTV, where she creates original content, such as her directorial debut Big Boss.

In addition to her successful acting career, Palmer has made significant strides in the music industry, establishing Big Bosses Entertainment and releasing multiple albums, mixtapes, and EPs. Her second studio album, Big Boss, was released in May 2023 and received critical acclaim, earning her a NAACP Image Award nomination for directing. Palmer has also made history as the first Black female host of the MTV Video Music Awards and continues to break barriers with her hosting and performance roles, such as the 2023 Soul Train Awards, which garnered record-breaking ratings.

Top Brand Affinities

Report Date: 2025-09-08

Keke Palmer keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, CANADA. The composition is heavily female (78%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 97,224 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Shea Moisture, Steve Madden, Nasty Gal supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keke Palmer score 0.28% — Low bucket.

Brand: Shea MoistureBrand: Steve MaddenBrand: Nasty Gal

Followers:15,688,463

Engagements:44,170

Rate:0.3%

Posts:5,771

Avg Likes:44,110

Avg Comments:398

Avg Views:97,224

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,688,463 · Engagements 44,170 · Rate 0.3% Posts 5,771 · Views 97,224 · Avg Likes 44,110 · Avg Comments 398 · Avg Views 97,224	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (69%) BRAZIL (5%) CANADA (3%) UNITED KINGDOM (3%) JAMAICA (2%)	Top regions: UNITED STATES (69%), BRAZIL (5%), CANADA (3%)
Platform Engagement	Instagram: 42,633 avg likes/post · Youtube: 97,224 avg views/post	Best reach: Youtube 97,224 avg views; best engagement: Instagram 42,633 avg likes

Top Brand Affinities

Shea Moisture

Score: 20.21

Steve Madden

Score: 16.30

Nasty Gal

Score: 12.76

Banana Republic

Score: 9.87

FashionNova

Score: 9.85

Urban Outfitters

Score: 8.41

MISSGUIDED

Score: 8.24

Houston Livestock Show and Rodeo

Score: 8.07

JACQUEMUS

Score: 8.00

Gerber

Score: 7.67

NORDSTROM

Score: 7.08

Barbie

Score: 7.03

Brand	Category	Score
Shea Moisture		20.21
Steve Madden		16.30
Nasty Gal		12.76
Banana Republic		9.87
FashionNova		9.85
Urban Outfitters		8.41
MISSGUIDED		8.24
Houston Livestock Show and Rodeo		8.07
JACQUEMUS		8.00
Gerber		7.67
NORDSTROM		7.08
Barbie		7.03
Fenty beauty		7.02
boohoo		6.56
ULTA Beauty		5.92
shein		5.50
American Airlines		5.26
Free People		5.15
Verizon		4.90
SheInside		4.56
Margaritaville		4.45
Hennessy		4.33
American Eagle		4.27
Coach		4.19
Dr. Martens		4.10
OLD NAVY		4.02
ASOS		3.33
Comedy Central		3.20
Target		3.19
ESPN		3.04
NARS Cosmetics		2.98
Lululemon Athletica		2.98
Los Angeles Lakers		2.96
Marc Jacobs		2.95
Forever 21		2.88
MTV		2.87
Sephora		2.85
SoundCloud		2.82
Abercrombie & Fitch		2.73
Lollapalooza		2.68
NBC		2.67
Benefit Cosmetics		2.60
Walmart		2.59
Versace		2.55
Christian Louboutin		2.53
Polo Ralph Lauren		2.52
NYX Cosmetics		2.51
Fendi		2.43
NBA		2.35
Sneakerhead		2.34