Keith Urban
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
5,668,312
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 19:02:17 UTC
Genres
Scores
Biography
Urban's journey in the music industry was marked by hits, Grammy nominations, and personal challenges, including his marriage to Nicole Kidman and battle with alcoholism. Despite these obstacles, Urban continued to evolve his sound, incorporating diverse influences into his music. With successful albums like "Defying Gravity" and "Ripcord," Urban's crossover appeal and chart-topping singles solidified his position as a prominent figure in country music. His continued success with albums like "Graffiti U" and hit singles like "Coming Home" showcase his ability to stay relevant and innovative in the ever-changing music landscape.
Keith Urban indexes high with fans in the 18-24 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily female (60%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 57,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, Akg, Amazon Music, making Merchandise collaborations (apparel, accessories), Exclusive album releases on streaming platforms, VIP concert experiences and meet-and-greets a natural test bed. Choose Keith Urban when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,668,312 · Engagements 20,485 · Rate 0.4% Posts 2,530 · Views 101,210 · Avg Likes 19,249 · Avg Comments 1,029 · Avg Views 101,210 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 29% 35-44: 15% 45-64: 15% |
Largest: 18-24 (36%); next: 25-34 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (55%) NIGERIA (8%) CANADA (5%) UNITED KINGDOM (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (55%), NIGERIA (8%), CANADA (5%) |
| Platform Engagement | Instagram: 13,156 avg likes/post · Tiktok: 57,200 avg views/post · Youtube: 44,010 avg views/post | Best reach: Tiktok 57,200 avg views; best engagement: Instagram 13,156 avg likes |
Top Brand Affinities
Ampeg
Akg
Amazon Music
Ariat
Pro Tools
Margaritaville
Sennheiser
Scotiabank
Houston Livestock Show and Rodeo
Verizon
Ableton
iHeartRadio Music Awards
Recommendations
Products & Services
- Merchandise collaborations (apparel, accessories)
- Exclusive album releases on streaming platforms
- VIP concert experiences and meet-and-greets
- Music lessons or workshops
- Branded music apps or playlists
- Sponsorship of music festivals
- Collaborative music projects with other artists
- Charity events supporting music education
Marketing Angles
- Highlight his crossover appeal between country and pop
- Leverage personal stories of resilience and growth
- Engage fans through interactive social media campaigns
- Promote family-friendly content and events
- Emphasize collaborations with popular brands
- Utilize nostalgia for classic country music themes
Content Themes
- Behind-the-scenes looks at music creation
- Personal stories and experiences in music
- Fan-generated content and testimonials
- Live performance snippets and rehearsals
- Music challenges or contests for fans
- Collaborations with influencers in lifestyle and music
Partnership Brands
- Amazon Music
- Ariat
- Bud Light
- Verizon
- Sennheiser
- Chick-fil-A
- Target
- Jack Daniels
- Lululemon Athletica
- Pro Tools
- iHeartRadio
- Margaritaville
- Coors
- Dunkin' Donuts
- Gymshark
- Warner Bros
| Brand | Category | Score |
|---|---|---|
| Ampeg | 35.75 | |
| Akg | 20.95 | |
| Amazon Music | 16.65 | |
| Ariat | 14.39 | |
| Pro Tools | 13.78 | |
| Margaritaville | 12.44 | |
| Sennheiser | 11.66 | |
| Scotiabank | 9.60 | |
| Houston Livestock Show and Rodeo | 8.29 | |
| Verizon | 6.04 | |
| Ableton | 5.88 | |
| iHeartRadio Music Awards | 5.37 | |
| Busch | 5.16 | |
| Chick-fil-A | 5.13 | |
| Kroger | 5.08 | |
| Bud Light | 4.69 | |
| BarkBox | 4.38 | |
| Gillette | 4.20 | |
| NBC | 4.17 | |
| Coors | 4.10 | |
| NHL | 3.91 | |
| Redken | 3.85 | |
| Holden | 3.79 | |
| Target | 3.75 | |
| Taco Bell | 3.63 | |
| Dunkin' Donuts | 3.45 | |
| American Eagle | 3.45 | |
| Bentley | 3.38 | |
| Costco | 2.90 | |
| Paramount Pictures | 2.86 | |
| Lululemon Athletica | 2.72 | |
| Showtime | 2.68 | |
| Walmart | 2.67 | |
| PetSmart | 2.67 | |
| NFL | 2.67 | |
| Budweiser | 2.65 | |
| Sunnies Studios | 2.64 | |
| Nickelodeon | 2.61 | |
| Cadillac | 2.50 | |
| Carhartt | 2.46 | |
| Jack Daniels | 2.17 | |
| Dolce & Gabbana | 2.15 | |
| Lollapalooza | 2.04 | |
| Bellagio | 2.00 | |
| The Olympic Games | 1.95 | |
| Jeep | 1.90 | |
| Chrysler | 1.87 | |
| Gymshark | 1.83 | |
| Chipotle Mexican Grill | 1.82 | |
| Warner Bros | 1.81 |
Official Profiles
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LoginArtist: Keith Urban
The map shows every radio station that aired Keith Urban today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:21:53 | Days Go By | CJOB | Winnipeg, MB, CA | 24 |
| 2025-08-22 13:03:14 | Straight Line | CJKX-FM | Ajax, ON, CA | 216 |
| 2025-08-22 13:02:32 | Straight Line | Country 105 | Thunder Bay, ON, CA | 218 |
| 2025-08-22 13:01:58 | One Too Many | Mix 106.3 | Canberra, AU | 4 |
| 2025-08-22 13:01:48 | The Fighter | Mix 106.3 | Canberra, AU | 4 |
| 2025-08-22 13:01:38 | Wasted Time | Mix 106.3 | Canberra, AU | 3 |
| 2025-08-22 12:58:17 | Straight Line | WYCD-FM | Detroit, MI, US | 207 |
| 2025-08-22 12:54:55 | Messed Up As Me | The Highway | New York, NY, US | 196 |
| 2025-08-22 12:52:58 | John Cougar, John Deere, John 3:16 | KKXX-FM | Bakersfield, CA, US | 6 |
| 2025-08-22 12:51:26 | John Cougar, John Deere, John 3:16 | 93.7 KRQ Tucson / KRQQ | Tucson, US | 6 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |