Keith Urban

Keith Urban — pop artist from NZ.

Keith Urban, originally from New Zealand and raised in Australia, found success in Nashville by blending country music with elements of pop, appealing to a…

Influence: 74.45% Fanbase: 71.47% Trending: 75.94% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 35.75% • Very Strong

As of 2025-08-16

5,668,312

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-12-07 09:33:04 UTC

Genres

popaustralian popcountrycountrycontemporary countrycountry roadaustralian country

Biography

Keith Urban, originally from New Zealand and raised in Australia, found success in Nashville by blending country music with elements of pop, appealing to a broad audience while maintaining his Nashville roots. Urban's early career saw him honing his musical talents, influenced by a variety of artists, before forming the band the Ranch and eventually launching a successful solo career. His albums garnered critical acclaim and commercial success, solidifying his status as a contemporary country superstar.

Urban's journey in the music industry was marked by hits, Grammy nominations, and personal challenges, including his marriage to Nicole Kidman and battle with alcoholism. Despite these obstacles, Urban continued to evolve his sound, incorporating diverse influences into his music. With successful albums like "Defying Gravity" and "Ripcord," Urban's crossover appeal and chart-topping singles solidified his position as a prominent figure in country music. His continued success with albums like "Graffiti U" and hit singles like "Coming Home" showcase his ability to stay relevant and innovative in the ever-changing music landscape.

Top Brand Affinities

Report Date: 2025-08-16

Keith Urban indexes high with fans in the 18-24 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily female (60%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 57,200 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, Akg, Amazon Music, making Merchandise collaborations (apparel, accessories), Exclusive album releases on streaming platforms, VIP concert experiences and meet-and-greets a natural test bed. Choose Keith Urban when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keith Urban score 0.36% — Low bucket.

Brand: AmpegBrand: AkgBrand: Amazon Music Product: Merchandise collaborations (apparel, accessories)Product: Exclusive album releases on streaming platformsProduct: VIP concert experiences and meet-and-greets

Followers:5,668,312

Engagements:20,485

Rate:0.4%

Posts:2,530

Avg Likes:19,249

Avg Comments:1,029

Avg Views:101,210

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,668,312 · Engagements 20,485 · Rate 0.4% Posts 2,530 · Views 101,210 · Avg Likes 19,249 · Avg Comments 1,029 · Avg Views 101,210	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 29% 35-44: 15% 45-64: 15%	Largest: 18-24 (36%); next: 25-34 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (55%) NIGERIA (8%) CANADA (5%) UNITED KINGDOM (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (55%), NIGERIA (8%), CANADA (5%)
Platform Engagement	Instagram: 13,156 avg likes/post · Tiktok: 57,200 avg views/post · Youtube: 44,010 avg views/post	Best reach: Tiktok 57,200 avg views; best engagement: Instagram 13,156 avg likes

Top Brand Affinities

Ampeg

Score: 35.75

Akg

Score: 20.95

Amazon Music

Score: 16.65

Ariat

Score: 14.39

Pro Tools

Score: 13.78

Margaritaville

Score: 12.44

Sennheiser

Score: 11.66

Scotiabank

Score: 9.60

Houston Livestock Show and Rodeo

Score: 8.29

Verizon

Score: 6.04

Ableton

Score: 5.88

iHeartRadio Music Awards

Score: 5.37

Recommendations

Products & Services

Merchandise collaborations (apparel, accessories)
Exclusive album releases on streaming platforms
VIP concert experiences and meet-and-greets
Music lessons or workshops
Branded music apps or playlists
Sponsorship of music festivals
Collaborative music projects with other artists
Charity events supporting music education

Marketing Angles

Highlight his crossover appeal between country and pop
Leverage personal stories of resilience and growth
Engage fans through interactive social media campaigns
Promote family-friendly content and events
Emphasize collaborations with popular brands
Utilize nostalgia for classic country music themes

Content Themes

Behind-the-scenes looks at music creation
Personal stories and experiences in music
Fan-generated content and testimonials
Live performance snippets and rehearsals
Music challenges or contests for fans
Collaborations with influencers in lifestyle and music

Partnership Brands

Amazon Music
Ariat
Bud Light
Verizon
Sennheiser
Chick-fil-A
Target
Jack Daniels
Lululemon Athletica
Pro Tools
iHeartRadio
Margaritaville
Coors
Dunkin' Donuts
Gymshark
Warner Bros

Brand	Category	Score
Ampeg		35.75
Akg		20.95
Amazon Music		16.65
Ariat		14.39
Pro Tools		13.78
Margaritaville		12.44
Sennheiser		11.66
Scotiabank		9.60
Houston Livestock Show and Rodeo		8.29
Verizon		6.04
Ableton		5.88
iHeartRadio Music Awards		5.37
Busch		5.16
Chick-fil-A		5.13
Kroger		5.08
Bud Light		4.69
BarkBox		4.38
Gillette		4.20
NBC		4.17
Coors		4.10
NHL		3.91
Redken		3.85
Holden		3.79
Target		3.75
Taco Bell		3.63
Dunkin' Donuts		3.45
American Eagle		3.45
Bentley		3.38
Costco		2.90
Paramount Pictures		2.86
Lululemon Athletica		2.72
Showtime		2.68
Walmart		2.67
PetSmart		2.67
NFL		2.67
Budweiser		2.65
Sunnies Studios		2.64
Nickelodeon		2.61
Cadillac		2.50
Carhartt		2.46
Jack Daniels		2.17
Dolce & Gabbana		2.15
Lollapalooza		2.04
Bellagio		2.00
The Olympic Games		1.95
Jeep		1.90
Chrysler		1.87
Gymshark		1.83
Chipotle Mexican Grill		1.82
Warner Bros		1.81

Official Profiles

Artist: Keith Urban

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Keith Urban today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-03-03 04:00 UTC	Keith Urban	Nassau Cruise Port	Nassau, Bahamas	topshelfcountrycruise.com
2026-03-13 23:15 UTC	Country 2 Country Festival 2026	Indigo At The O2	London, United Kingdom	songkick.com songkick.com songkick.com songkick.com axs-uk.sjv.io c2c-countrytocountry.com c2c-countrytocountry.com c2c-countrytocountry.com axs-uk.sjv.io c2c-countrytocountry.com lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com
2026-03-13 23:30 UTC	C2C Country to Country - Glasgow 2026	OVO Hydro	Glasgow, United Kingdom	—