Keith Sweat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,862,013
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:34:37 UTC
Genres
Scores
Biography
In addition to his solo success, Sweat played a key role in shaping the careers of groups like Silk and Kut Klose and was a member of the R&B supergroup LSG. With a diverse catalog of hits and numerous accolades, Keith Sweat's enduring legacy in R&B and contemporary music reflects his unmatched artistry and commitment to his craft.
Keith Sweat stands out with 25-34 & 18-24 audiences across UNITED STATES, NIGERIA, BRAZIL. The profile is female-leaning (55%), and content lands hardest on Youtube, where posts average 435,392 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Hennessy, Amazon Music, pointing to an obvious runway in R&B music merchandise, Concert tickets and VIP experiences, Streaming service subscriptions. That mix of scale and cultural fit makes Keith Sweat a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,862,013 · Engagements 16,500 · Rate 0.9% Posts 908 · Views 438,284 · Avg Likes 15,850 · Avg Comments 914 · Avg Views 438,284 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 27% 35-44: 22% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (27%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (69%) NIGERIA (8%) BRAZIL (8%) UNITED KINGDOM (4%) CANADA (2%) |
Top regions: UNITED STATES (69%), NIGERIA (8%), BRAZIL (8%) |
| Platform Engagement | Instagram: 6,610 avg likes/post · Tiktok: 2,892 avg views/post · Youtube: 435,392 avg views/post | Best reach: Youtube 435,392 avg views; best engagement: Youtube 9,109 avg likes |
Top Brand Affinities
WNBA
Hennessy
Amazon Music
Benihana
NBC
Kroger
FOX
MTV
CNN
Macy's
Publix
iHeartRadio Music Awards
Recommendations
Products & Services
- R&B music merchandise
- Concert tickets and VIP experiences
- Streaming service subscriptions
- Collaborative fashion lines
- Beauty products endorsed by the artist
- Exclusive album releases
- Music-themed home decor
- Fitness and wellness products
Marketing Angles
- Highlighting the artist's legacy in R&B
- Engaging storytelling through social media
- Utilizing nostalgia in marketing campaigns
- Collaborations with contemporary artists
- Leveraging social media for fan engagement
- Creating exclusive content for loyal fans
Content Themes
- Love and relationships
- Behind-the-scenes of music creation
- Artist's journey and personal stories
- Live performance highlights
- Fan interactions and shoutouts
- Music history and influences
Partnership Brands
- Hennessy
- Amazon Music
- MTV
- iHeartRadio
- Steve Madden
- Benihana
- Kroger
- Cheesecake Factory
- Walgreens
- FashionNova
- Target
- NFL
- NBA
- Los Angeles Lakers
- ESPN
- NBC
- CNN
- Macy's
- T.J. Maxx
- HomeGoods
- Verizon
| Brand | Category | Score |
|---|---|---|
| WNBA | Sports & Outdoors | 15.93 |
| Hennessy | Alcoholic Beverages | 9.82 |
| Amazon Music | Entertainment & Media | 9.78 |
| Benihana | Restaurants & Food Service | 8.42 |
| NBC | Entertainment & Media | 7.82 |
| Kroger | Grocery & Pantry | 7.45 |
| FOX | Sports & Outdoors | 7.45 |
| MTV | Entertainment | 7.30 |
| CNN | Entertainment & Media | 7.27 |
| Macy's | Apparel & Fashion | 7.17 |
| Publix | Grocery & Pantry | 6.93 |
| iHeartRadio Music Awards | Entertainment | 6.91 |
| Steve Madden | Apparel & Fashion | 6.70 |
| T.J. Maxx | Apparel & Fashion | 6.42 |
| Los Angeles Lakers | Sports & Outdoors | 6.39 |
| ESPN | Entertainment & Media | 6.39 |
| Cheesecake Factory | Restaurants & Food Service | 6.18 |
| NORDSTROM | Apparel & Fashion | 6.08 |
| The Home Depot | Home & Living | 5.97 |
| Walgreens | Health & Wellness | 5.63 |
| Margaritaville | Apparel & Fashion | 5.61 |
| FashionNova | Apparel & Fashion | 5.54 |
| Verizon | Telecom & Internet Services | 5.42 |
| American Airlines | Travel & Hospitality | 5.42 |
| Bath & Body Works | Beauty & Personal Care | 5.37 |
| TOM FORD | Luxury & Designer | 5.35 |
| Christian Louboutin | Apparel & Fashion | 4.88 |
| Walmart | E-commerce & Marketplaces | 4.66 |
| HomeGoods | Home & Living | 4.39 |
| NFL | Sports & Outdoors | 4.24 |
| Chick-fil-A | Restaurants & Food Service | 4.13 |
| NBA | Sports & Outdoors | 4.13 |
| SoundCloud | Entertainment | 3.93 |
| UGG | Apparel & Fashion | 3.90 |
| Philips | Consumer Electronics | 3.62 |
| Uber | Travel & Hospitality | 3.52 |
| Busch | Beverages | 3.28 |
| Gatorade | Beverages | 3.17 |
| BALMAIN | Apparel & Fashion | 3.17 |
| Lululemon Athletica | Apparel & Fashion | 3.10 |
| Fenty beauty | Beauty & Personal Care | 3.07 |
| Beats Electronics | Audio & Music Gear | 2.91 |
| Warner Bros | Entertainment | 2.72 |
| Comedy Central | Entertainment & Media | 2.71 |
| Target | Apparel | 2.70 |
| Fendi | Luxury & Designer | 2.69 |
| CBS | Entertainment & Media | 2.68 |
| Michael Kors | Apparel & Fashion | 2.67 |
| NHL | Sports & Outdoors | 2.63 |
| Tiffany & Co | Jewelry & Watches | 2.62 |
Official Profiles
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LoginArtist: Keith Sweat
The map shows every radio station that aired Keith Sweat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-18)
Total: 6,377,510
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
3,055,093 | 47.90% |
| [+] |
Pandora |
2,654,649 | 41.63% |
| [+] |
Last.fm |
476,761 | 7.48% |
| [+] |
Audiomack |
185,013 | 2.90% |
| [+] |
Yandex |
5,994 | 0.09% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 08:50:16 | I Want Her | The Beat (103.6FM) | London, GB | 195 |
| 2025-08-22 07:20:29 | Make It Last Forever (with Jacci McGhee) - Remastered Single Version | WVKL-FM (95.7 FM R&B Norfolk Urban Music) | Norfolk, US | 220 |
| 2025-08-22 07:14:48 | Make It Last Forêver | WROV | Martinsville, VA, US | 19 |
| 2025-08-22 07:14:23 | I Want Her | WROV | Martinsville, VA, US | 19 |
| 2025-08-22 07:14:03 | Nobody (feat. Athena Cage) | WROV | Martinsville, VA, US | 15 |
| 2025-08-22 06:00:07 | Nobody (feat. Athena Cage) | KPAT-FM (The Beat San Maria 95.7 FM) | Orcutt, CA, US | 245 |
| 2025-08-22 05:49:04 | I Want Her | R&B 102.9 | Berkeley, CA, US | 203 |
| 2025-08-22 05:44:59 | Nobody (feat. Athena Cage) | KCDZ Z107.7 FM | St. Louis, MO, US | 255 |
| 2025-08-22 05:44:23 | Nobody (feat. Athena Cage) | Magic 89.9 | Manila, PH | 2 |
| 2025-08-22 05:27:49 | In The Rain | WKTT Live 97.5 FM | Salisbury, US | 330 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |