Keith Ape

Keith Ape — hip-hop & rap artist from KR.

Keith Ape, inspired by Keith Haring and his spirit animal, made waves in 2015 with his hit "It G Ma," blending Seoul with trap music aesthetics reminiscent of…

Influence: 58.64% Fanbase: 45.74% Trending: 65.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 33.84% • Very Strong

As of 2025-09-09

289,281

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:22 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopkorean trapcontemporary hip hophip hoptrap

Biography

Keith Ape, inspired by Keith Haring and his spirit animal, made waves in 2015 with his hit "It G Ma," blending Seoul with trap music aesthetics reminiscent of Lil Uzi Vert and Flatbush Zombies. Born Dongheon Lee in South Korea, the rapper, initially known as Kid Ash, found solace in hip-hop, eventually joining the Cohort crew and gaining attention for tracks like "Hot Ninja." Following the success of "It G Ma," Keith signed with 88Rising and released the remix "It G Ma" featuring artists like A$AP Ferg and Waka Flocka Flame.

After the viral hit, Keith continued his success with tracks like "Psycho" and "Diamonds," collaborating with artists such as Rich Brian and Ski Mask the Slump God. In 2018, he dropped his debut EP, Born Again, featuring the single "Ninja Turtle" with Wifisfuneral, solidifying his place in the trap music scene. Keith's unique blend of Korean and Western influences continues to make waves in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Keith Ape stands out with 18-24 & 25-34 audiences across UNITED STATES, FRANCE, BRAZIL. The profile is heavily male (74%), and content lands hardest on Instagram, where posts average 5,901 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Adidas Y-3, True Religion, Arc'teryx, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Keith Ape a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keith Ape score 2.04% — Strong bucket.

Brand: Adidas Y-3Brand: True ReligionBrand: Arc'teryx

Followers:289,281

Engagements:5,901

Rate:2.0%

Posts:35

Avg Likes:5,901

Avg Comments:142

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 289,281 · Engagements 5,901 · Rate 2.0% Posts 35 · Views 0 · Avg Likes 5,901 · Avg Comments 142 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (28%) FRANCE (9%) BRAZIL (6%) SOUTH KOREA (5%) GERMANY (4%)	Top regions: UNITED STATES (28%), FRANCE (9%), BRAZIL (6%)
Platform Engagement	Instagram: 5,901 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 5,901 avg likes

Top Brand Affinities

Adidas Y-3

Score: 33.84

True Religion

Score: 22.28

Arc'teryx

Score: 18.11

Stüssy

Score: 13.59

Palm Angels

Score: 12.50

Stone Island

Score: 11.97

Maison Margiela

Score: 11.91

Supreme

Score: 11.88

GENTLE MONSTER

Score: 11.54

Alexander Wang

Score: 10.93

New Era

Score: 10.24

SoundCloud

Score: 8.99

Brand	Category	Score
Adidas Y-3		33.84
True Religion		22.28
Arc'teryx		18.11
Stüssy		13.59
Palm Angels		12.50
Stone Island		11.97
Maison Margiela		11.91
Supreme		11.88
GENTLE MONSTER		11.54
Alexander Wang		10.93
New Era		10.24
SoundCloud		8.99
Acne Studios		8.92
Vivienne Westwood		8.75
Tekken		8.64
Sneaker News		8.35
Carhartt		8.26
Champion		7.66
Kappa		7.06
Foot Locker		6.73
Hot Topic		6.33
Alexander McQueen		6.10
Nice Kicks		5.79
Ableton		5.33
Monster Beverage		4.79
Cartoon Network		4.69
Sneakerhead		4.69
Dr. Martens		4.64
Vans		4.58
The North Face		4.54
Fendi		4.50
Coach		4.49
Balenciaga		4.42
Hennessy		4.41
Kodak		4.30
Timberland		4.14
Moncler		4.06
Beats Electronics		3.90
Fila		3.83
Versace		3.45
Polo Ralph Lauren		3.42
Urban Outfitters		3.19
Yves Saint Laurent		3.17
New Balance		3.16
Gucci		3.10
BALMAIN		3.05
ASICS		2.97
Nike		2.96
Converse		2.94
Sprite		2.83