Keiko Matsui

Keiko Matsui — jazz & standards artist from JP.

Internationally acclaimed pianist and composer Keiko Matsui has captivated audiences with her unique blend of smooth jazz, fusion, and new age music since…

Influence: 51.87% Fanbase: 23.01% Trending: 66.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.72% • Very Strong

As of 2025-09-10

17,898

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-08 04:34:26 UTC

Genres

jazz & standardsjazzsmooth jazzjapanese jazzjazz fusion

Biography

Internationally acclaimed pianist and composer Keiko Matsui has captivated audiences with her unique blend of smooth jazz, fusion, and new age music since emerging in the late '80s. Her extensive discography includes standout albums like Sapphire in 1995 and the more recent Journey to the Heart in 2016, showcasing her mastery of both Western and Eastern musical traditions. Matsui's 2019 release Echo displayed her most sophisticated compositions to date, while her 2023 album Euphoria featured an impressive lineup of musicians for a truly uplifting listening experience.

Born and raised in Tokyo, Matsui began her musical journey at a young age, drawing inspiration from a diverse range of artists including Stevie Wonder, Rachmaninov, Maurice Jarre, and Chick Corea. Over the years, she has collaborated with notable musicians and released a string of successful albums that have garnered international acclaim. From her early days with the group Cosmos to her solo career and collaborations with renowned artists like Bob James, Matsui's music continues to evolve and captivate listeners around the world.

Top Brand Affinities

Report Date: 2025-09-10

Keiko Matsui converts attention from 45-64 & 25-34 audiences across UNITED STATES, RUSSIA, JAPAN. Audience shape is heavily male (73%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 7,936 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Amazon Music, Pro Tools underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keiko Matsui score 1.93% — Moderate bucket.

Brand: Live NationBrand: Amazon MusicBrand: Pro Tools

Followers:17,898

Engagements:345

Rate:1.9%

Posts:2,156

Avg Likes:345

Avg Comments:3

Avg Views:7,936

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,898 · Engagements 345 · Rate 1.9% Posts 2,156 · Views 7,936 · Avg Likes 345 · Avg Comments 3 · Avg Views 7,936	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 40% 25-34: 25% 35-44: 23% 18-24: 10%	Largest: 45-64 (40%); next: 25-34 (25%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (47%) RUSSIA (14%) JAPAN (5%) UKRAINE (4%) BRAZIL (2%)	Top regions: UNITED STATES (47%), RUSSIA (14%), JAPAN (5%)
Platform Engagement	Instagram: 199 avg likes/post · Youtube: 7,936 avg views/post	Best reach: Youtube 7,936 avg views; best engagement: Instagram 199 avg likes

Top Brand Affinities

Live Nation

Score: 20.72

Amazon Music

Score: 17.20

Pro Tools

Score: 14.88

Akg

Score: 14.85

MOOG

Score: 14.60

Akai

Score: 11.53

Sennheiser

Score: 9.98

iHeartRadio Music Awards

Score: 9.02

Delta

Score: 7.30

Ableton

Score: 6.67

NBC

Score: 6.23

Bethesda Softworks

Score: 5.66

Brand	Category	Score
Live Nation		20.72
Amazon Music		17.20
Pro Tools		14.88
Akg		14.85
MOOG		14.60
Akai		11.53
Sennheiser		9.98
iHeartRadio Music Awards		9.02
Delta		7.30
Ableton		6.67
NBC		6.23
Bethesda Softworks		5.66
Paramount Pictures		4.56
CNN		4.23
Spotify Music		4.18
Leica		3.85
Final Fantasy		3.82
NORDSTROM		3.69
Yamaha		3.62
Verizon		3.62
Los Angeles Lakers		3.29
Hilton		3.27
Summit Entertainment		3.18
Columbia Pictures		3.16
ESPN		3.16
NFL		3.07
Beats Electronics		3.06
Amazon		2.59
Boeing		2.59
Pixar		2.56
The Olympic Games		2.41
musical.ly		2.39
Bellagio		2.39
Kodak		2.33
Cadillac		2.22
Pandora		2.21
MTV		2.20
SoundCloud		2.16
NBA		2.16
Walmart		2.13
Philips		2.12
Geocaching		2.12
A Game of Tones		2.05
Snoopy And The Peanuts Gang		2.00
Target		1.91
Fendi		1.91
Coachella		1.83
Fujifilm		1.83
Tesla Motors		1.79
Lexus		1.78