Keb' Mo'
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
109,027
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:04 UTC
Genres
Biography
Keb' Mo's musical journey has seen him evolve from his early days playing with artists like Papa John Creach to becoming a Grammy-winning artist with a diverse discography that includes acclaimed albums such as Suitcase and The Reflection. His collaborations with Taj Mahal on albums like TajMo have earned him further accolades, showcasing his ability to blend traditional blues with modern influences. With his latest album, Good to Be…, Keb' Mo' continues to captivate audiences with his soulful and relaxed sound.
Keb' Mo' commands interest from 45-64 & 35-44 audiences in UNITED STATES, NIGERIA, ITALY. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (250,057 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Ampeg, Live Nation, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 109,027 · Engagements 4,626 · Rate 4.2% Posts 1,729 · Views 251,488 · Avg Likes 4,454 · Avg Comments 190 · Avg Views 251,488 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 35-44: 28% 25-34: 25% 18-24: 15% |
Largest: 45-64 (31%); next: 35-44 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (83%) NIGERIA (4%) ITALY (3%) CANADA (3%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (83%), NIGERIA (4%), ITALY (3%) |
| Platform Engagement | Instagram: 551 avg likes/post · Tiktok: 1,431 avg views/post · Youtube: 250,057 avg views/post | Best reach: Youtube 250,057 avg views; best engagement: Youtube 3,807 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Amazon Music
MOOG
Sennheiser
Akg
Pro Tools
iHeartRadio Music Awards
Bose
Spotify Music
Paramount Pictures
NBC
| Brand | Category | Score |
|---|---|---|
| Ampeg | 47.36 | |
| Live Nation | 23.34 | |
| Amazon Music | 20.38 | |
| MOOG | 18.55 | |
| Sennheiser | 17.84 | |
| Akg | 17.28 | |
| Pro Tools | 16.83 | |
| iHeartRadio Music Awards | 6.93 | |
| Bose | 6.78 | |
| Spotify Music | 6.47 | |
| Paramount Pictures | 6.18 | |
| NBC | 6.04 | |
| Ableton | 5.82 | |
| Kroger | 5.47 | |
| Publix | 5.10 | |
| Cadillac | 4.97 | |
| Nixon | 4.62 | |
| Margaritaville | 4.37 | |
| Verizon | 4.31 | |
| Coors | 3.87 | |
| Kickstarter | 3.85 | |
| Hurley | 3.75 | |
| Jack Daniels | 3.74 | |
| Guinness | 3.62 | |
| Gillette | 3.52 | |
| Leica | 3.32 | |
| Pixar | 3.22 | |
| Heinz | 3.22 | |
| Harley-Davidson | 3.07 | |
| Beats Electronics | 2.81 | |
| Busch | 2.73 | |
| Emporium | 2.67 | |
| MTV | 2.66 | |
| Budweiser | 2.60 | |
| Martini | 2.55 | |
| Showtime | 2.53 | |
| Carhartt | 2.46 | |
| NHL | 2.42 | |
| musical.ly | 2.41 | |
| Costco | 2.39 | |
| Kodak | 2.36 | |
| Yamaha | 2.33 | |
| SoundCloud | 2.29 | |
| Mulberry | 2.29 | |
| Airbnb | 2.28 | |
| Lollapalooza | 2.25 | |
| Pandora | 2.15 | |
| Amazon | 2.14 | |
| Snoopy And The Peanuts Gang | 2.11 | |
| Activision Blizzard | 2.09 |
Official Profiles
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LoginArtist: Keb' Mo'
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:00 UTC | Keb' Mo' | Lillian S. Wells Hall at The Parker | Fort Lauderdale, United States | |
| 2026-02-14 03:30 UTC | Keb' Mo' | Wells Hall at The Parker | Fort Lauderdale, United States | |
| 2026-02-15 03:00 UTC | Keb' Mo' | Ruth Eckerd Hall | Clearwater, United States | |
| 2026-02-16 03:00 UTC | Keb' Mo' | Sunrise Theatre | fort pierce, United States | |
| 2026-02-18 04:00 UTC | Keb' Mo' | Charleston Music Hall | Charleston, United States | |
| 2026-02-20 03:00 UTC | Keb' Mo' | Knight Theater | Charlotte, United States | |
| 2026-02-20 03:30 UTC | Keb' Mo' | Knight Theater, Levine Center for the Arts | Charlotte, United States | |
| 2026-02-22 04:00 UTC | Keb' Mo' | Sandler Center for the Performing Arts | Virginia Beach, United States | |
| 2026-02-23 03:00 UTC | Keb' Mo' | Paramount Theater | Charlottesville, United States | |
| 2026-02-25 04:00 UTC | Keb' Mo' | Carolina Theatre | Durham, United States | |
| 2026-02-26 03:00 UTC | Keb' Mo' | Capital One Hall | Tysons, United States | |
| 2026-02-28 03:00 UTC | Keb' Mo' | Grand Opera House | Wilmington, United States | |
| 2026-03-01 03:00 UTC | Keb' Mo' | Academy Of Music Theatre | Northampton, United States | |
| 2026-03-02 03:00 UTC | Keb' Mo' | Garde Arts Center | New London, United States | |
| 2026-03-04 03:00 UTC | Keb' Mo' | Nashua Center for the Arts | Nashua, United States | |
| 2026-03-05 04:00 UTC | Keb' Mo' | Troy Savings Bank Music Hall | City of Troy, United States | |
| 2026-03-07 03:00 UTC | Keb' Mo' | State Theatre of Ithaca | Town of Ithaca, United States | |
| 2026-03-08 03:00 UTC | Keb' Mo' | Babeville | Buffalo, United States | |
| 2026-03-29 03:00 UTC | Keb' Mo' | Soka Performing Arts Center | Aliso Viejo, United States | |
| 2026-03-31 02:00 UTC | Keb' Mo' | Lobero Theatre | Santa Barbara, United States | |
| 2026-04-03 02:30 UTC | Keb' Mo' | SFJazz Center | San Francisco, United States | |
| 2026-04-04 02:30 UTC | Keb' Mo' | SFJazz Center | San Francisco, United States | |
| 2026-04-05 02:30 UTC | Keb' Mo' | SFJazz Center | San Francisco, United States | |
| 2026-04-06 02:00 UTC | Keb' Mo' | SFJazz Center | San Francisco, United States | |
| 2026-04-08 02:00 UTC | Keb' Mo' | The Center For the Arts | Grass Valley, United States |
