Keane Brand Affinity ranks highest Movistar at 11.75% . Very Strong. Score DMDB 76.32% | Fanbase 68.89%

Keane — pop artist from GB.

Keane is a British pop/rock band formed in 1997 in Battle, East Sussex, consisting of vocalist Tom Chaplin, drummer Richard Hughes, and pianist Tim Rice-Oxley.…

Keane

Superstar

Country: GB | Artist ID: 11e81bbb-6056-6d20-bef4-a0369fe50396

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Genres

popneo mellowrockrockpop rockpiano rockalternative rockalternativealternative

Influential: 76.32% Fanbase: 68.89% Trending: 80.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.75% • Very Strong

As of 2025-09-09

2,556,244

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.32% | Fanbase 68.89% | Trending 80.03% | CAREER STAGE: SUPERSTAR

Biography

Keane is a British pop/rock band formed in 1997 in Battle, East Sussex, consisting of vocalist Tom Chaplin, drummer Richard Hughes, and pianist Tim Rice-Oxley. Originally a cover band, they transitioned to performing original material in 1998. After a breakthrough performance in 2002, they signed with Island Records and released their debut album, "Hopes and Fears," in 2004, which included the hit single "Somewhere Only We Know." The band continued to evolve their sound with subsequent albums like "Under the Iron Sea" (2006), "Perfect Symmetry" (2008), and EP "Night Train" (2010) featuring collaborations with rapper K'NAAN. Their 2012 album, "Strangeland," blended their guitar-driven and piano-led styles.

Keane's success includes topping the U.K. album charts, receiving Brit Awards, and earning a Grammy nomination for Best New Artist. They have toured internationally and opened for acts like U2. Throughout their career, Keane has experimented with their sound while maintaining their signature piano-driven melodies and emotive lyrics.

Report Date: 2025-09-09

Keane has momentum with 18-24 & 25-34 audiences—particularly in BRAZIL, INDONESIA, UNITED STATES. A male-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 50,700 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, Lollapalooza, PLAYMOBIL signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Keane score 0.81% — Low bucket.

Brand: MovistarBrand: LollapaloozaBrand: PLAYMOBIL

Followers:2,556,244

Engagements:20,774

Rate:0.8%

Posts:882

Avg Likes:20,144

Avg Comments:691

Avg Views:97,904

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,556,244 · Engagements 20,774 · Rate 0.8% Posts 882 · Views 97,904 · Avg Likes 20,144 · Avg Comments 691 · Avg Views 97,904	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 37% 35-44: 12% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (37%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (18%) INDONESIA (9%) UNITED STATES (7%) MEXICO (7%) PERU (6%)	Top regions: BRAZIL (18%), INDONESIA (9%), UNITED STATES (7%)
Platform Engagement	Instagram: 13,798 avg likes/post · Tiktok: 50,700 avg views/post · Youtube: 47,204 avg views/post	Best reach: Tiktok 50,700 avg views; best engagement: Instagram 13,798 avg likes

Top Brand Affinities

Movistar

Score: 11.75

Lollapalooza

Score: 10.61

PLAYMOBIL

Score: 7.96

Efteling

Score: 5.96

Ableton

Score: 4.58

Summit Entertainment

Score: 4.35

Cafecito

Score: 4.12

Oculus

Score: 3.53

Pull&Bear

Score: 3.17

BBC

Score: 3.00

Dr. Martens

Score: 2.73

Spotify Music

Score: 2.64

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Top Brand Affinities

Brand	Category	Score
Movistar		11.75
Lollapalooza		10.61
PLAYMOBIL		7.96
Efteling		5.96
Ableton		4.58
Summit Entertainment		4.35
Cafecito		4.12
Oculus		3.53
Pull&Bear		3.17
BBC		3.00
Dr. Martens		2.73
Spotify Music		2.64
Snoopy And The Peanuts Gang		2.63
AMC		2.44
Star Wars		2.30
HBO		2.27
Tomorrowland		2.22
Heineken		2.14
Warner Bros		2.12
Lego		2.04
Pantone Inc		2.04
Guinness		2.03
Primark		1.98
Pepsi		1.95
Polaroid		1.93
League of Legends		1.92
Pizza Lover		1.87
Kodak		1.84
Pixar		1.81
Budweiser		1.69
Netflix		1.63
DC Entertainment		1.61
H&M		1.60
Nintendo		1.53
Fujifilm		1.52
Converse		1.49
Marvel Entertainment		1.44
Huawei		1.44
Lush		1.43
Coachella		1.40
Chrysler		1.37
Levi's		1.37
Adobe		1.36
Sony		1.33
New Balance		1.32
Vans		1.31
Universal		1.28
SoundCloud		1.27
Pandora		1.27
Bellagio		1.23