KC and The Sunshine Band Brand Affinity ranks highest Warner Music at 24.75% . Very Strong. Score DMDB 68.76% | Fanbase 53.32%

KC and The Sunshine Band — pop artist from US.

Harry Wayne Casey, known as the founder and frontman of KC and The Sunshine Band, hails from Hialeah, Florida, where his iconic "Sunshine Sound" was born.…

KC and The Sunshine Band

Recognizable

Country: US | Artist ID: 11e81bc9-a646-3d84-a416-a0369fe50396

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Genres

poppopnew wave popmainstream popr&b, funk & soulquiet stormfunksouldiscomotowncontemporary r&brocksoft rockmellow goldelectronicdance

Influential: 68.76% Fanbase: 53.32% Trending: 76.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.75% • Very Strong

As of 2025-09-09

399,344

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.76% | Fanbase 53.32% | Trending 76.48% | CAREER STAGE: MAINSTREAM

Biography

Harry Wayne Casey, known as the founder and frontman of KC and The Sunshine Band, hails from Hialeah, Florida, where his iconic "Sunshine Sound" was born. Remaining close to his roots, Casey's music has made a lasting impact for over 37 years. His disco hits have been featured at numerous major sporting events and on over 200 film soundtracks, earning him the title of the "Founder of the Dance Revolution." KC and The Sunshine Band's success led to four consecutive number one records, Grammy Awards, and a significant influence on pop culture.

Casey's musical legacy extends beyond chart-topping hits, with his music shaping fashion trends, dance styles, and language usage. The band's achievements, including Grammy and People's Choice Awards, have solidified Miami, Florida, as a focal point in the music industry. Harry Wayne Casey's dedication to his craft and his unique sound have left an indelible mark on the music world, garnering widespread acclaim and a devoted fan base.

Report Date: 2025-09-09

KC and The Sunshine Band resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, NIGERIA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (25,600 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Warner Music, Univision, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KC and The Sunshine Band score 0.64% — Low bucket.

Brand: Warner MusicBrand: UnivisionBrand: Live Nation

Followers:399,344

Engagements:2,553

Rate:0.6%

Posts:1,492

Avg Likes:2,394

Avg Comments:64

Avg Views:27,344

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 399,344 · Engagements 2,553 · Rate 0.6% Posts 1,492 · Views 27,344 · Avg Likes 2,394 · Avg Comments 64 · Avg Views 27,344	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 24% 45-64: 24% 18-24: 21%	Largest: 25-34 (29%); next: 35-44 (24%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (41%) BRAZIL (15%) NIGERIA (11%) ITALY (4%) CANADA (3%)	Top regions: UNITED STATES (41%), BRAZIL (15%), NIGERIA (11%)
Platform Engagement	Instagram: 1,098 avg likes/post · Tiktok: 25,600 avg views/post · Youtube: 1,744 avg views/post	Best reach: Tiktok 25,600 avg views; best engagement: Tiktok 1,148 avg likes

Top Brand Affinities

Warner Music

Score: 24.75

Univision

Score: 24.05

Live Nation

Score: 20.25

Mixcloud

Score: 19.09

Movistar

Score: 12.48

American Airlines

Score: 11.67

Pioneer

Score: 10.36

Margaritaville

Score: 9.84

Amazon Music

Score: 8.99

Publix

Score: 8.50

NBC

Score: 8.06

MTV

Score: 7.84

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Top Brand Affinities

Brand	Category	Score
Warner Music		24.75
Univision		24.05
Live Nation		20.25
Mixcloud		19.09
Movistar		12.48
American Airlines		11.67
Pioneer		10.36
Margaritaville		9.84
Amazon Music		8.99
Publix		8.50
NBC		8.06
MTV		7.84
Pro Tools		7.60
iHeartRadio Music Awards		7.36
Macy's		6.93
Columbia Pictures		6.91
FOX		6.20
Walgreens		6.15
Chick-fil-A		5.44
Ableton		5.04
CNN		4.75
Paramount Pictures		4.37
Cadillac		4.25
NFL		4.14
Philips		3.85
Verizon		3.69
Pfizer		3.62
Warner Bros		3.57
NORDSTROM		3.57
Spotify Music		3.56
Coors		3.48
Walmart		3.34
Lollapalooza		3.34
Pixar		3.24
NHL		3.18
Heinz		3.17
CBS		2.75
Cafecito		2.68
SoundCloud		2.67
Nickelodeon		2.63
WWE		2.62
Los Angeles Lakers		2.58
The Olympic Games		2.54
Beats Electronics		2.53
Pepsi		2.39
Snoopy And The Peanuts Gang		2.36
Tomorrowland		2.34
Costco		2.22
Universal		2.15
Budweiser		2.15