KC and The Sunshine Band
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
399,344
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:55:29 UTC
Genres
Biography
Casey's musical legacy extends beyond chart-topping hits, with his music shaping fashion trends, dance styles, and language usage. The band's achievements, including Grammy and People's Choice Awards, have solidified Miami, Florida, as a focal point in the music industry. Harry Wayne Casey's dedication to his craft and his unique sound have left an indelible mark on the music world, garnering widespread acclaim and a devoted fan base.
KC and The Sunshine Band resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, BRAZIL, NIGERIA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (25,600 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Warner Music, Univision, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 399,344 · Engagements 2,553 · Rate 0.6% Posts 1,492 · Views 27,344 · Avg Likes 2,394 · Avg Comments 64 · Avg Views 27,344 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 24% 45-64: 24% 18-24: 21% |
Largest: 25-34 (29%); next: 35-44 (24%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (41%) BRAZIL (15%) NIGERIA (11%) ITALY (4%) CANADA (3%) |
Top regions: UNITED STATES (41%), BRAZIL (15%), NIGERIA (11%) |
| Platform Engagement | Instagram: 1,098 avg likes/post · Tiktok: 25,600 avg views/post · Youtube: 1,744 avg views/post | Best reach: Tiktok 25,600 avg views; best engagement: Tiktok 1,148 avg likes |
Top Brand Affinities
Warner Music
Univision
Live Nation
Mixcloud
Movistar
American Airlines
Pioneer
Margaritaville
Amazon Music
Publix
NBC
MTV
| Brand | Category | Score |
|---|---|---|
| Warner Music | 24.75 | |
| Univision | 24.05 | |
| Live Nation | 20.25 | |
| Mixcloud | 19.09 | |
| Movistar | 12.48 | |
| American Airlines | 11.67 | |
| Pioneer | 10.36 | |
| Margaritaville | 9.84 | |
| Amazon Music | 8.99 | |
| Publix | 8.50 | |
| NBC | 8.06 | |
| MTV | 7.84 | |
| Pro Tools | 7.60 | |
| iHeartRadio Music Awards | 7.36 | |
| Macy's | 6.93 | |
| Columbia Pictures | 6.91 | |
| FOX | 6.20 | |
| Walgreens | 6.15 | |
| Chick-fil-A | 5.44 | |
| Ableton | 5.04 | |
| CNN | 4.75 | |
| Paramount Pictures | 4.37 | |
| Cadillac | 4.25 | |
| NFL | 4.14 | |
| Philips | 3.85 | |
| Verizon | 3.69 | |
| Pfizer | 3.62 | |
| Warner Bros | 3.57 | |
| NORDSTROM | 3.57 | |
| Spotify Music | 3.56 | |
| Coors | 3.48 | |
| Walmart | 3.34 | |
| Lollapalooza | 3.34 | |
| Pixar | 3.24 | |
| NHL | 3.18 | |
| Heinz | 3.17 | |
| CBS | 2.75 | |
| Cafecito | 2.68 | |
| SoundCloud | 2.67 | |
| Nickelodeon | 2.63 | |
| WWE | 2.62 | |
| Los Angeles Lakers | 2.58 | |
| The Olympic Games | 2.54 | |
| Beats Electronics | 2.53 | |
| Pepsi | 2.39 | |
| Snoopy And The Peanuts Gang | 2.36 | |
| Tomorrowland | 2.34 | |
| Costco | 2.22 | |
| Universal | 2.15 | |
| Budweiser | 2.15 |
Official Profiles
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LoginArtist: KC and The Sunshine Band
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 03:30 UTC | KC and The Sunshine Band | Cerritos Center for the Performing Arts | Cerritos, United States | |
| 2025-12-31 04:00 UTC | KC and The Sunshine Band | Cerritos Center | Cerritos, United States | |
| 2026-01-01 04:00 UTC | KC and The Sunshine Band | The Show, Agua Caliente Casino Resort | Rancho Mirage, United States | |
| 2026-01-23 04:00 UTC | KC and The Sunshine Band | Sound Board at MotorCity Casino Hotel | Detroit, United States | |
| 2026-01-24 03:30 UTC | KC and The Sunshine Band | Old National Centre | Indianapolis, United States | |
| 2026-01-25 04:00 UTC | KC and The Sunshine Band | HOLLYWOOD CASINO JOLIET | Joliet, United States | |
| 2026-01-30 04:00 UTC | KC and The Sunshine Band | River Spirit Casino Resort | Tulsa, United States | |
| 2026-02-01 02:30 UTC | KC and the Sunshine Band | Austin City Limits (ACL) Live at the Moody Theater | Austin, United States | |
| 2026-02-01 04:00 UTC | KC and The Sunshine Band | Austin City Limits Live at the Moody Theater | Austin, United States | |
| 2026-02-14 04:00 UTC | KC and The Sunshine Band, Norma Jean Wright, Luci Martin | Seminole Center Outdoors | Immokalee, United States | |
| 2026-02-14 04:00 UTC | KC and The Sunshine Band | Seminole Casino Hotel Immokalee | Immokalee, United States | |
| 2026-02-20 04:00 UTC | KC and The Sunshine Band | Fallsview Casino Resort | Niagara Falls, Canada | |
| 2026-02-20 04:30 UTC | KC and the Sunshine Band | OLG Stage at Fallsview Casino | Niagara Falls, Canada | |
| 2026-02-21 04:00 UTC | KC and The Sunshine Band | MGM Northfield Park - Center Stage | Northfield, United States | |
| 2026-02-22 04:00 UTC | KC and The Sunshine Band | Soaring Eagle Casino & Resort | Mount Pleasant, United States | |
| 2026-02-24 00:00 UTC | Ultimate Disco Cruise 2026 | Celebrity Infinity | Miami, United States | — |
| 2026-03-06 03:30 UTC | KC and the Sunshine Band | Mark C. Smith Concert Hall, Von Braun Center | Huntsville, United States | |
| 2026-03-06 04:00 UTC | KC and The Sunshine Band | Mark C. Smith Concert Hall | Huntsville, United States | |
| 2026-03-07 02:30 UTC | KC and the Sunshine Band | Ryman Auditorium | Nashville, United States | |
| 2026-03-15 03:00 UTC | KC and The Sunshine Band | Durham Performing Arts Center | Durham, United States | |
| 2026-03-16 02:00 UTC | KC and The Sunshine Band | Wilson Center at Cape Fear Community College | Wilmington, United States | |
| 2026-03-16 02:00 UTC | KC and the Sunshine Band | Wilson Center, Cape Fear Community College | Wilmington, United States | — |
| 2026-03-28 03:00 UTC | KC and The Sunshine Band | The Theater at MGM National Harbor | Oxon Hill, United States | |
| 2026-03-29 02:30 UTC | KC and the Sunshine Band | State Theatre | Easton, United States | — |
| 2026-03-29 03:00 UTC | KC and The Sunshine Band | State Theatre Center for the Arts | Easton, United States |
