KB

KB

Country: US | Gender: male

Influence: 64.00% Fanbase: 47.82% Trending: 72.10% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 15.16% • Very Strong

As of 2025-09-09

595,281

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 07:49:43 UTC

Genres

hip-hop & raphip-hop/rapchristian trapchristian hip hopelectronicdance

Biography

Florida rapper KB burst onto the Christian hip-hop scene in 2012, achieving success with his debut album Weight & Glory, which topped the U.S. Billboard Top Gospel Albums chart. KB, born Kevin Elijah Burgess, overcame mental health struggles in high school and found solace in Christian rap, propelling him towards a career in music. With the support of a growing fan base cultivated through social media, KB caught the attention of Lecrae, leading to a record deal with Reach Records. Subsequent releases including the mixtape Who Is KB? and albums Tomorrow We Live and Today We Rebel showcased his collaborations with artists like Lecrae, Andy Mineo, and Aha Gazelle, earning him chart success with singles like "Monster" and "No Chains."

KB Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

KB maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Instagram with 12,221 avg likes per post; Instagram functions as the community touchpoint. Affinity with Chick-fil-A, Amazon Music, Pro Tools makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist KB score 2.05%Strong bucket.
Brand: Chick-fil-ABrand: Amazon MusicBrand: Pro Tools
Followers:595,281
Engagements:12,221
Rate:2.1%
Posts:1,394
Views:0
Avg Likes:12,221
Avg Comments:238
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 595,281 · Engagements 12,221 · Rate 2.1%
Posts 1,394 · Views 0 · Avg Likes 12,221 · Avg Comments 238 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
18-24: 32%
35-44: 15%
13-17: 5%
Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED STATES (77%)
NIGERIA (3%)
CANADA (2%)
BRAZIL (2%)
SOUTH AFRICA (1%)
Top regions: UNITED STATES (77%), NIGERIA (3%), CANADA (2%)
Platform Engagement Instagram: 12,221 avg likes/post best engagement: Instagram 12,221 avg likes

Top Brand Affinities

Chick-fil-A
Score: 15.16
Amazon Music
Score: 9.07
Pro Tools
Score: 8.30
Publix
Score: 6.43
ESPN
Score: 5.97
SoundCloud
Score: 5.00
Beats Electronics
Score: 4.39
Ableton
Score: 4.38
iHeartRadio Music Awards
Score: 4.38
NFL
Score: 4.32
NBC
Score: 4.28
Los Angeles Lakers
Score: 4.28
Brand Category Score
Chick-fil-A 15.16
Amazon Music 9.07
Pro Tools 8.30
Publix 6.43
ESPN 5.97
SoundCloud 5.00
Beats Electronics 4.39
Ableton 4.38
iHeartRadio Music Awards 4.38
NFL 4.32
NBC 4.28
Los Angeles Lakers 4.28
Spotify Music 4.05
Verizon 4.03
Taco Bell 3.88
Busch 3.67
NBA 3.61
American Eagle 3.51
Walmart 3.48
Sneakerhead 3.34
OLD NAVY 3.30
Gatorade 3.15
Target 3.12
Kodak 2.98
WWE 2.90
Nickelodeon 2.90
Lululemon Athletica 2.74
Under Armour 2.69
The Olympic Games 2.47
Chipotle Mexican Grill 2.34
FashionNova 2.31
Philips 2.19
Transformers 1.94
UFC 1.88
Costco 1.86
Amazon 1.80
Cadillac 1.77
shein 1.74
Marvel Entertainment 1.68
Forever 21 1.68
Sprite 1.67
DC Entertainment 1.67
Vans 1.66
Paypal 1.63
Pandora 1.62
Showtime 1.60
Nike 1.54
Star Wars 1.54
H&M 1.54
Pixar 1.46

Official Profiles

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Artist: KB

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired KB today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-26)

Total: 2,251,174

PLATFORM TOTAL %
Spotify Spotify 1,966,643 87.36%
Pandora Pandora 284,531 12.64%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-28 04:00 UTC KB, CAIN Gatlinburg Convention Center Gatlinburg, United States
2025-12-29 04:00 UTC KB, CAIN Gatlinburg Convention Center Gatlinburg, United States
2025-12-31 04:00 UTC KB Gatlinburg Convention Center Gatlinburg, United States
2026-01-24 04:00 UTC KB Universal Studios Orlando Orlando, United States

Trending Artist