KAYTRANADA Brand Affinity ranks highest Akai at 31.39% . Very Strong. Score DMDB 71.18% | Fanbase 65.68%

KAYTRANADA — r&b, funk & soul artist from HT.

Kaytranada, a Montreal-raised producer, gained recognition in the early 2010s for his diverse range of remixes and music styles, blending J Dilla-inspired…

KAYTRANADA

Superstar

Country: HT | Gender: male | Artist ID: 11e81bd0-6e4e-f554-a664-a0369fe50396

Find Artist

Genres

r&b, funk & soulindie soulcontemporary r&balternativeescape roomhip-hop & raplgbtq+ hip hopelectronicelectronicother electronic music

Influential: 71.18% Fanbase: 65.68% Trending: 73.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 31.39% • Very Strong

As of 2025-09-09

2,344,141

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.18% | Fanbase 65.68% | Trending 73.94% | CAREER STAGE: SUPERSTAR

Biography

Kaytranada, a Montreal-raised producer, gained recognition in the early 2010s for his diverse range of remixes and music styles, blending J Dilla-inspired hip-hop beats with house grooves. His debut album, 99.9%, won the 2016 Polaris Music Prize and the 2017 Juno Award for Electronic Album of the Year, followed by his sophomore release, Bubba, after signing with major-label RCA.

Collaborating with a variety of artists such as Anderson .Paak, Kendrick Lamar, and Alicia Keys, Kaytranada's work on 99.9% featured guest appearances from Phonte, Craig David, and others. Bubba, his second album, released in December, earned him two Grammy awards at the 2021 ceremony, with contributions from Pharrell, Kali Uchis, and Masego.

Report Date: 2025-09-09

KAYTRANADA is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (175,350 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Akai, Accor Hotels, JACQUEMUS points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KAYTRANADA score 4.55% — Very Strong bucket.

Brand: AkaiBrand: Accor HotelsBrand: JACQUEMUS

Followers:2,344,141

Engagements:106,682

Rate:4.6%

Posts:219

Avg Likes:105,178

Avg Comments:806

Avg Views:203,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,344,141 · Engagements 106,682 · Rate 4.6% Posts 219 · Views 203,105 · Avg Likes 105,178 · Avg Comments 806 · Avg Views 203,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 38% 35-44: 7% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (38%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (33%) UNITED KINGDOM (8%) FRANCE (7%) BRAZIL (6%) CANADA (5%)	Top regions: UNITED STATES (33%), UNITED KINGDOM (8%), FRANCE (7%)
Platform Engagement	Instagram: 86,650 avg likes/post · Tiktok: 175,350 avg views/post · Youtube: 27,755 avg views/post	Best reach: Tiktok 175,350 avg views; best engagement: Instagram 86,650 avg likes

Top Brand Affinities

Akai

Score: 31.39

Accor Hotels

Score: 31.31

JACQUEMUS

Score: 28.75

Ableton

Score: 27.47

Mixcloud

Score: 27.10

Acne Studios

Score: 23.80

MOOG

Score: 23.36

Zalando

Score: 18.62

Maison Margiela

Score: 16.07

Sandro

Score: 15.96

Jean Paul Gaultier

Score: 15.41

Loewe

Score: 14.15

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Top Brand Affinities

Brand	Category	Score
Akai		31.39
Accor Hotels		31.31
JACQUEMUS		28.75
Ableton		27.47
Mixcloud		27.10
Acne Studios		23.80
MOOG		23.36
Zalando		18.62
Maison Margiela		16.07
Sandro		15.96
Jean Paul Gaultier		15.41
Loewe		14.15
Nakd		13.69
Pioneer		12.48
Nasty Gal		12.47
Marni		12.37
Pro Tools		12.17
SoundCloud		10.58
boohoo		10.29
Brandy Melville		9.37
Coachella		8.62
Amazon Music		8.51
Beats Electronics		8.33
OOTD Magazine		8.33
Alexander McQueen		7.85
KARL LAGERFELD		7.82
Glossier		7.60
Selfridges		7.55
Longchamp		7.53
New Era		7.52
Vivienne Westwood		7.14
Pull&Bear		7.08
Coach		6.94
Stüssy		6.78
Kodak		6.69
Bershka		6.55
TOM FORD		6.51
MISSGUIDED		6.16
Miu Miu		5.86
Champion		5.83
BALMAIN		5.80
Steve Madden		5.68
Dsquared		5.61
Lollapalooza		5.42
Calzedonia		5.30
Spotify Music		5.16
ASOS		5.08
NARS Cosmetics		5.05
Hennessy		4.97
Kiko		4.61