Kaylow

Kaylow — pop artist from ZA.

Kelello Segoana, known as KAYLOW, is a celebrated South African vocalist with a soulful voice that has captivated audiences for over a decade. His distinct…

Influence: 49.36% Fanbase: 18.59% Trending: 64.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

37,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 07:11:27 UTC

Genres

popsouth african popr&b, funk & soulr&b/soulelectronicsouth african houseafricanafro soul

Biography

Kelello Segoana, known as KAYLOW, is a celebrated South African vocalist with a soulful voice that has captivated audiences for over a decade. His distinct sound and exceptional songwriting abilities have earned him accolades such as the Best Male Vocalist at the International House Music Awards. With two albums, Reach Out and War For Love, and over 10 hit singles in rotation, KAYLOW's discography showcases his talent for crafting heartfelt songs about love and pain that resonate with listeners across various music settings, from bar lounges to major festivals.

Top Brand Affinities

Report Date: 2025-09-09

Kaylow connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 168,433 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Kaylow moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaylow score 4.91% — Very Strong bucket.

Followers:37,000

Engagements:1,815

Rate:4.9%

Posts:10

Avg Likes:1,721

Avg Comments:122

Avg Views:168,433

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,000 · Engagements 1,815 · Rate 4.9% Posts 10 · Views 168,433 · Avg Likes 1,721 · Avg Comments 122 · Avg Views 168,433	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 40% 35-44: 9% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (40%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	SOUTH AFRICA (69%) UNITED STATES (8%) UNITED KINGDOM (3%) BOTSWANA (2%) ZIMBABWE (2%)	Top regions: SOUTH AFRICA (69%), UNITED STATES (8%), UNITED KINGDOM (3%)
Platform Engagement	Youtube: 168,433 avg views/post	Best reach: Youtube 168,433 avg views; best engagement: Youtube 1,721 avg likes