Kayef
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
845,217
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:56 UTC
Genres
Biography
Kayef resonates most with 18-24 & 25-34 audiences and shows durable presence in GERMANY, AUSTRIA, UNITED STATES. With a heavily female (69%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (9,892 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Warsteiner, About you, Gamescom makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 845,217 · Engagements 3,640 · Rate 0.4% Posts 4,934 · Views 9,892 · Avg Likes 3,538 · Avg Comments 86 · Avg Views 9,892 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 10% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (27%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
GERMANY (90%) AUSTRIA (4%) UNITED STATES (3%) SWITZERLAND (2%) SPAIN (1%) |
Top regions: GERMANY (90%), AUSTRIA (4%), UNITED STATES (3%) |
| Platform Engagement | Instagram: 2,242 avg likes/post · Tiktok: 9,892 avg views/post | Best reach: Tiktok 9,892 avg views; best engagement: Instagram 2,242 avg likes |
Top Brand Affinities
Warsteiner
About you
Gamescom
Commerzbank
Nakd
Ellesse
Braun
Zalando
Rossmann
Hummel
OOTD Magazine
Daniel Wellington
| Brand | Category | Score |
|---|---|---|
| Warsteiner | 39.36 | |
| About you | 32.75 | |
| Gamescom | 26.48 | |
| Commerzbank | 24.42 | |
| Nakd | 20.59 | |
| Ellesse | 14.43 | |
| Braun | 14.20 | |
| Zalando | 14.08 | |
| Rossmann | 13.13 | |
| Hummel | 11.35 | |
| OOTD Magazine | 9.19 | |
| Daniel Wellington | 7.67 | |
| Opel | 7.19 | |
| Seat | 6.97 | |
| Lufthansa | 6.71 | |
| Superdry | 5.92 | |
| Primark | 5.69 | |
| Calzedonia | 5.52 | |
| essie | 5.05 | |
| Haribo | 4.86 | |
| Aperol | 4.59 | |
| BH Cosmetics | 4.43 | |
| Hollister Co | 4.32 | |
| Lollapalooza | 4.08 | |
| Lindt | 3.62 | |
| Pull&Bear | 3.58 | |
| Leica | 3.46 | |
| ASOS | 3.40 | |
| Dr. Martens | 3.22 | |
| shein | 2.90 | |
| Bershka | 2.77 | |
| Tomorrowland | 2.64 | |
| Michael Kors | 2.63 | |
| MTV | 2.62 | |
| Carhartt | 2.43 | |
| Matrix | 2.42 | |
| Guess | 2.32 | |
| SheInside | 2.22 | |
| musical.ly | 2.19 | |
| FIFA | 2.15 | |
| Gymshark | 2.14 | |
| Pic Collage | 2.13 | |
| Calvin Klein | 2.03 | |
| Beats Electronics | 1.96 | |
| Nike | 1.87 | |
| Skoda | 1.86 | |
| Armani | 1.84 | |
| Sprite | 1.81 | |
| Red Bull | 1.76 | |
| Audi | 1.76 |
Official Profiles
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LoginArtist: Kayef
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-23 04:00 UTC | Kayef, Coming Home | Stahlwerk | Düsseldorf, Germany | |
| 2026-03-06 04:00 UTC | Kayef | FZW | Dortmund, Germany | |
| 2026-03-07 04:00 UTC | Kayef | Werk 2 | Leipzig, Germany | |
| 2026-03-08 04:00 UTC | Kayef | Hole44 | Berlin, Germany | |
| 2026-03-09 02:00 UTC | Kadebostany, Kayef | Docks | Hamburg, Germany | |
| 2026-03-13 03:00 UTC | Kayef | Im Wizemann | Stuttgart, Germany | |
| 2026-03-14 03:00 UTC | Kayef | Technikum | Grafing, Germany | |
| 2026-03-15 02:00 UTC | Kayef | Batschkapp | Frankfurt, Germany | |
| 2026-03-16 02:00 UTC | Kayef | Carlswerk Victoria | Cologne, Germany |
