KayBlack

KayBlack — r&b, funk & soul artist from BR.

After a period of reinvention, Kayblack has returned to the music scene. Known for his collaborations with his brother, MC Caverinha, the trapper has…

Influence: 57.06% Fanbase: 55.39% Trending: 57.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 63.07% • Very Strong

As of 2025-09-09

7,315,525

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:51:21 UTC

Genres

r&b, funk & soulfunk cariocafunk ostentacaotrap funkhip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

After a period of reinvention, Kayblack has returned to the music scene. Known for his collaborations with his brother, MC Caverinha, the trapper has co-created popular tracks such as “Flash” and “Só Não Pisa No Meu Boot”. His unique voice and recognized style are evident in songs like “Jacaré Que Dorme” and “Bvlgari” with Kawe, as well as collaborations like “Hit Periférico #1” and “A Cunhada” which have amassed over 40 million views on YouTube. With a Trap DNA, Kayblack is poised for continued success in the urban music scene with upcoming projects and collaborations.

Top Brand Affinities

Report Date: 2025-09-09

KayBlack engages 18-24 & 25-34 audiences with repeatable results in BRAZIL, PORTUGAL, UNITED STATES. The fan base skews heavily male (83%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (163,400 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Brahma, Lojas Renner, Warner Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KayBlack score 2.90% — Strong bucket.

Brand: BrahmaBrand: Lojas RennerBrand: Warner Music

Followers:7,315,525

Engagements:211,949

Rate:2.9%

Posts:221

Avg Likes:210,256

Avg Comments:990

Avg Views:305,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,315,525 · Engagements 211,949 · Rate 2.9% Posts 221 · Views 305,761 · Avg Likes 210,256 · Avg Comments 990 · Avg Views 305,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 8% 35-44: 3%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	BRAZIL (95%) PORTUGAL (2%) UNITED STATES (1%) SOUTH AFRICA (0%) MOZAMBIQUE (0%)	Top regions: BRAZIL (95%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 182,705 avg likes/post · Tiktok: 163,400 avg views/post · Youtube: 142,361 avg views/post	Best reach: Tiktok 163,400 avg views; best engagement: Instagram 182,705 avg likes

Top Brand Affinities

Brahma

Score: 63.07

Lojas Renner

Score: 23.67

Warner Music

Score: 22.76

Lacoste

Score: 15.48

Riachuelo

Score: 14.09

Ambev

Score: 13.43

Cacau Show

Score: 13.07

Oakley

Score: 12.04

Quiksilver

Score: 11.25

Sarar

Score: 10.33

Danone

Score: 8.54

Barber Shop Connect

Score: 8.06

Brand	Category	Score
Brahma		63.07
Lojas Renner		23.67
Warner Music		22.76
Lacoste		15.48
Riachuelo		14.09
Ambev		13.43
Cacau Show		13.07
Oakley		12.04
Quiksilver		11.25
Sarar		10.33
Danone		8.54
Barber Shop Connect		8.06
Moda Praia		7.98
Banco Bradesco		7.69
Itaipava		6.16
shein		4.95
Ovaltine		4.85
Monster Beverage		4.84
Lollapalooza		4.69
SheInside		4.44
Counter-Strike		3.05
BALMAIN		2.91
The Witcher		2.91
Uber		2.81
Nike		2.51
Honda		2.21
Spotify Music		1.97
Tomorrowland		1.95
Bershka		1.89
Puma		1.75
Grand Theft Auto		1.68
Heineken		1.66
Aperol		1.64
Mitsubishi		1.64
Jack Daniels		1.61
Yamaha		1.42
Versace		1.37
SoundCloud		1.32
Tommy Hilfiger		1.31
Los Angeles Lakers		1.18
BMW		1.17
Adidas		1.16
Rolex		1.15
FIFA		1.14
CBS Television Studios		1.13
Red Bull		1.06
CBS		1.00
Calvin Klein		0.98
Converse		0.97
Xiaomi		0.97