Kavita Krishnamurthy Brand Affinity ranks highest Maruti at 15.13% . Very Strong. Score DMDB 46.60% | Fanbase 59.02%

Kavita Krishnamurthy — pop artist from IN.

Kavita Krishnamurthy, a versatile and technically gifted female singer in the Indian film industry, rose to fame in the '80s and '90s. Born Sharda…

Kavita Krishnamurthy

Established

Country: IN | Gender: female | Artist ID: 11e81bca-8d59-29b6-a9e5-a0369fe50396

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Genres

popdesi popasianfilmimodern bollywoodclassic bollywoodothersworldwidemiddle easternsufi

Influential: 46.60% Fanbase: 59.02% Trending: 40.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 15.13% • Very Strong

As of 2025-09-09

2,176

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 46.60% | Fanbase 59.02% | Trending 40.39% | CAREER STAGE: MID_LEVEL

Biography

Kavita Krishnamurthy, a versatile and technically gifted female singer in the Indian film industry, rose to fame in the '80s and '90s. Born Sharda Krishnamurthy in Delhi, she began her musical journey learning Hindustani classical music and Bengali Rabindra Sangeet. Krishnamurthy's career took off in the early '80s, collaborating with renowned composers and achieving major hits like "Hawa Hawai" and "Julie Julie." In the '90s, she continued to dominate the Indian film music scene, winning multiple awards and working with esteemed musicians such as A.R. Rahman and Nadeem/Shravan.

In 1999, Krishnamurthy married violin virtuoso L. Subramaniam, with whom she collaborated on the Global Fusion project. Balancing her work in the Bombay film industry with international projects and her home life in Bangalore, Krishnamurthy's reputation as a top female vocalist in Indian film music remained strong throughout her career.

Report Date: 2025-09-09

Kavita Krishnamurthy performs best with fans in the 25-34 range, concentrated in INDIA, PAKISTAN, BANGLADESH. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 113 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Maruti, Mahindra, Bajaj, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Kavita Krishnamurthy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kavita Krishnamurthy score 5.19% — Very Strong bucket.

Brand: MarutiBrand: MahindraBrand: Bajaj

Followers:2,176

Engagements:113

Rate:5.2%

Posts:5

Avg Likes:113

Avg Comments:1

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,176 · Engagements 113 · Rate 5.2% Posts 5 · Views 0 · Avg Likes 113 · Avg Comments 1 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 35-44: 27% 18-24: 13% 45-64: 7%	Largest: 25-34 (51%); next: 35-44 (27%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	INDIA (85%) PAKISTAN (2%) BANGLADESH (2%) UNITED ARAB EMIRATES (1%) UNITED STATES (1%)	Top regions: INDIA (85%), PAKISTAN (2%), BANGLADESH (2%)
Platform Engagement	Instagram: 113 avg likes/post	best engagement: Instagram 113 avg likes

Top Brand Affinities

Maruti

Score: 15.13

Mahindra

Score: 11.52

Bajaj

Score: 9.18

Amazon Music

Score: 8.55

Qatar Airways

Score: 7.36

Décathlon

Score: 6.09

Bacardi

Score: 4.69

Cadbury

Score: 4.41

musical.ly

Score: 4.12

Motorola

Score: 3.77

Burger King

Score: 3.77

Heinz

Score: 3.73

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Top Brand Affinities

Brand	Category	Score
Maruti		15.13
Mahindra		11.52
Bajaj		9.18
Amazon Music		8.55
Qatar Airways		7.36
Décathlon		6.09
Bacardi		4.69
Cadbury		4.41
musical.ly		4.12
Motorola		3.77
Burger King		3.77
Heinz		3.73
Mulberry		3.63
Travelgram		3.54
Colgate		3.53
Rolls-Royce		3.06
Nokia		2.95
National Geographic		2.47
Geocaching		2.26
Beats Electronics		2.23
Dolce & Gabbana		2.12
Petronas		2.08
FashionNova		2.07
Adobe		1.83
BBC		1.76
Pizza Lover		1.74
Snapseed		1.74
Nikon		1.67
Suzuki		1.64
KFC		1.58
Puma		1.56
Spotify Music		1.54
Ray-Ban		1.49
Marvel Entertainment		1.36
Amazon		1.36
H&M		1.35
SoundCloud		1.33
Versace		1.31
Burberry		1.30
Yamaha		1.24
Cartier		1.23
Google		1.22
Levi's		1.13
Tommy Hilfiger		1.11
Etsy		1.07
FIFA		1.05
Samsung Group		1.05
Netflix		1.03
Prada		0.99
Tesla Motors		0.91