Roll Rida, born Rahul Kumar Velpula in Karimnagar, Telangana, India, on January 26, 1989, is a versatile artist known for his work in Telugu cinema and his viral hit "Patang." Starting his musical journey while studying at CVR College of Engineering, he gained local recognition for his singing and formed his first band. In 2013, he gained internet fame with "Patang," which amassed over 14 million views, leading to his Tollywood debut in 2015. Roll Rida, the first Telangana native to release Telugu rap music, collaborated with various artists and established himself in the industry, contributing to soundtracks for films such as "Bruce Lee," "Gopala Gopala," and more recent projects like "Cinema Bandi," "Hero," "Rowdy Boys," and "Waltair Veerayya."

Apart from his music career, Roll Rida has ventured into acting, lending his voice to various productions and making his film debut in 90ML in 2019. He has worked with renowned Tollywood music directors and collaborated with notable artists like Divine and Dan Madhireddy. In 2017, he transitioned to full-time music, showcasing his talent and versatility by releasing hits such as "Arupu" and participating in reality shows like Bigg Boss 2. With a growing presence in the industry, Roll Rida continues to captivate audiences with his unique style and contributions to the vibrant music scene in Telugu cinema.