Katy B
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
303,114
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:41 UTC
Genres
Biography
Katy B keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, BRAZIL. The composition is female-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,287 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, SUSHISAMBA, Vauxhall supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 303,114 · Engagements 2,631 · Rate 0.9% Posts 193 · Views 1,287 · Avg Likes 2,631 · Avg Comments 67 · Avg Views 1,287 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 35% 35-44: 8% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (35%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED KINGDOM (31%) UNITED STATES (9%) BRAZIL (5%) RUSSIA (4%) SPAIN (3%) |
Top regions: UNITED KINGDOM (31%), UNITED STATES (9%), BRAZIL (5%) |
| Platform Engagement | Instagram: 2,539 avg likes/post · Youtube: 1,287 avg views/post | Best reach: Youtube 1,287 avg views; best engagement: Instagram 2,539 avg likes |
Top Brand Affinities
Mixcloud
SUSHISAMBA
Vauxhall
ITV
Amazon Music
Waitrose
River Island
ASDA
Selfridges
Fred Perry
Morrisons
Costa Coffee
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 23.49 | |
| SUSHISAMBA | 23.22 | |
| Vauxhall | 22.78 | |
| ITV | 21.09 | |
| Amazon Music | 15.83 | |
| Waitrose | 15.65 | |
| River Island | 15.58 | |
| ASDA | 13.83 | |
| Selfridges | 13.31 | |
| Fred Perry | 13.11 | |
| Morrisons | 12.11 | |
| Costa Coffee | 11.65 | |
| Sainsbury's | 11.59 | |
| Sennheiser | 11.55 | |
| Marks & Spencer | 11.20 | |
| All Saints | 11.19 | |
| Ted Baker | 10.40 | |
| boohoo | 10.18 | |
| Next | 9.91 | |
| Tate Modern | 9.55 | |
| MISSGUIDED | 9.29 | |
| ASOS | 9.06 | |
| Vivienne Westwood | 8.83 | |
| Tesco | 8.82 | |
| Lush | 7.43 | |
| Cadbury | 7.35 | |
| Stone Island | 7.08 | |
| Topshop | 6.98 | |
| Clarks | 6.65 | |
| Pioneer | 6.49 | |
| Carlsberg | 6.30 | |
| Urban Outfitters | 6.29 | |
| Ableton | 5.98 | |
| Stüssy | 5.85 | |
| Primark | 5.74 | |
| Alexander McQueen | 5.51 | |
| Baileys | 5.14 | |
| Ryanair | 5.06 | |
| BBC | 5.05 | |
| Guinness | 4.94 | |
| Harrods | 4.88 | |
| Showtime | 4.45 | |
| ALDI | 4.37 | |
| Haribo | 4.31 | |
| SoundCloud | 4.30 | |
| MTV | 4.07 | |
| Superdry | 4.02 | |
| Hilton | 3.98 | |
| Beats Electronics | 3.85 | |
| Dr. Martens | 3.78 |
Official Profiles
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LoginArtist: Katy B
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
