Katt Williams

Katt Williams — comedy & spoken word artist from US.

Katt Williams, a bold and irreverent comedian drawing inspiration from Eddie Murphy and Richard Pryor, gained a loyal following with his vulgar, incendiary…

Influence: 54.27% Fanbase: 35.00% Trending: 63.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 15.81% • Very Strong

As of 2025-09-10

1,864,326

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 14:39:47 UTC

Genres

comedy & spoken wordcomedyblack comedy

Biography

Katt Williams, a bold and irreverent comedian drawing inspiration from Eddie Murphy and Richard Pryor, gained a loyal following with his vulgar, incendiary humor on topics like Michael Jackson, religion, and race in America. Raised in Ohio, he honed his stand-up act in San Francisco before landing roles in films like Friday After Next and Norbit alongside Eddie Murphy. In 2008, Williams released his debut album It's Pimpin' Pimpin' and continued to headline stand-up specials on Comedy Central and HBO.

Top Brand Affinities

Report Date: 2025-09-10

Katt Williams cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. A male-leaning (54%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 76,096 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Lionsgate, Benihana, FOX, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katt Williams score 4.08% — Very Strong bucket.

Brand: LionsgateBrand: BenihanaBrand: FOX

Followers:1,864,326

Engagements:76,096

Rate:4.1%

Posts:159

Avg Likes:76,096

Avg Comments:1,194

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,864,326 · Engagements 76,096 · Rate 4.1% Posts 159 · Views 0 · Avg Likes 76,096 · Avg Comments 1,194 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 35-44: 30% 18-24: 17% 45-64: 9%	Largest: 25-34 (41%); next: 35-44 (30%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (81%) UNITED KINGDOM (3%) SOUTH AFRICA (3%) CANADA (2%) AUSTRALIA (1%)	Top regions: UNITED STATES (81%), UNITED KINGDOM (3%), SOUTH AFRICA (3%)
Platform Engagement	Instagram: 76,096 avg likes/post	best engagement: Instagram 76,096 avg likes

Top Brand Affinities

Lionsgate

Score: 15.81

Benihana

Score: 10.12

FOX

Score: 7.02

Hennessy

Score: 6.39

Chick-fil-A

Score: 5.76

Macy's

Score: 5.71

American Airlines

Score: 5.55

iHeartRadio Music Awards

Score: 5.54

Publix

Score: 5.48

ESPN

Score: 5.43

Kroger

Score: 5.19

Los Angeles Lakers

Score: 5.12

Brand	Category	Score
Lionsgate		15.81
Benihana		10.12
FOX		7.02
Hennessy		6.39
Chick-fil-A		5.76
Macy's		5.71
American Airlines		5.55
iHeartRadio Music Awards		5.54
Publix		5.48
ESPN		5.43
Kroger		5.19
Los Angeles Lakers		5.12
The Home Depot		5.05
CNN		4.68
Bud Light		4.63
boohoo		4.55
Comedy Central		4.47
Margaritaville		4.46
NFL		4.35
SoundCloud		4.26
Cadillac		3.97
MTV		3.96
NBA		3.93
NBC		3.91
FedEx		3.63
Taco Bell		3.58
Barber Shop Connect		3.57
NORDSTROM		3.46
Verizon		3.46
Paramount Pictures		3.38
Uber		2.99
Philips		2.94
FashionNova		2.87
Lululemon Athletica		2.76
WWE		2.71
Walmart		2.62
Kodak		2.56
Beats Electronics		2.46
NHL		2.41
Coachella		2.39
Fenty beauty		2.39
UFC		2.37
New Balance		2.35
Matrix		2.32
Chipotle Mexican Grill		2.31
Carhartt		2.27
The North Face		2.26
Gymshark		2.22
ASOS		2.21
Timberland		2.19