KATSEYE Brand Affinity ranks highest FORWARD at 429.71% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

KATSEYE — pop artist from US.

KATSEYE is a global girl group formed through KPOP artist development methods, comprised of six members from diverse backgrounds: Daniela (USA), Lara (USA),…

KATSEYE

Superstar

Country: US | Gender: female | Artist ID: c7863d59-c4f9-45ad-8413-8efce20055ef

Find Artist

Genres

poppop5th gen k-pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

FORWARD • 429.71% • Very Strong

As of 2025-09-09

21,331,792

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Superstar

Biography

KATSEYE is a global girl group formed through KPOP artist development methods, comprised of six members from diverse backgrounds: Daniela (USA), Lara (USA), Manon (Switzerland), Megan (USA), Sophia (Philippines), and Yoonchae (South Korea). Selected from 120,000 submissions, the group emerged from The Debut: Dream Academy, a program by HYBE and Geffen Records, and gained recognition through a 2023 audition program broadcasted on various platforms.

Based in Los Angeles, KATSEYE released their debut EP, SIS (Soft Is Strong), on August 16. Their journey to formation is documented in a Netflix series premiering on August 21, showcasing the development of the group and the unique training program by HYBE and Geffen Records. Directed by Nadia Hallgren and produced by HYBE, Interscope Films, and Boardwalk Pictures, the series offers an inside look at the path to international success for KATSEYE.

Report Date: 2025-09-09

KATSEYE is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (75%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,900,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to FORWARD, Stephen Jones, Courrèges points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KATSEYE score 7.45% — Very Strong bucket.

Brand: FORWARDBrand: Stephen JonesBrand: Courrèges

Followers:21,331,792

Engagements:1,589,303

Rate:7.5%

Posts:2,858

Avg Likes:1,526,919

Avg Comments:10,145

Avg Views:8,335,080

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,331,792 · Engagements 1,589,303 · Rate 7.5% Posts 2,858 · Views 8,335,080 · Avg Likes 1,526,919 · Avg Comments 10,145 · Avg Views 8,335,080	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 11% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (25%) PHILIPPINES (12%) BRAZIL (8%) INDIA (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (25%), PHILIPPINES (12%), BRAZIL (8%)
Platform Engagement	Instagram: 662,218 avg likes/post · Tiktok: 5,900,000 avg views/post · Youtube: 2,435,080 avg views/post	Best reach: Tiktok 5,900,000 avg views; best engagement: Tiktok 721,700 avg likes

Top Brand Affinities

FORWARD

Score: 429.71

Stephen Jones

Score: 249.65

Courrèges

Score: 114.74

Ann Demeulemeester

Score: 111.90

GENTLE MONSTER

Score: 110.32

Prabal Gurung

Score: 100.53

Zac Posen

Score: 84.51

REVOLVE

Score: 72.65

Jean Paul Gaultier

Score: 72.62

Supergoop!

Score: 71.70

Roberto Cavalli Newborn

Score: 66.95

Giambattista Valli

Score: 66.74

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Top Brand Affinities

Brand	Category	Score
FORWARD		429.71
Stephen Jones		249.65
Courrèges		114.74
Ann Demeulemeester		111.90
GENTLE MONSTER		110.32
Prabal Gurung		100.53
Zac Posen		84.51
REVOLVE		72.65
Jean Paul Gaultier		72.62
Supergoop!		71.70
Roberto Cavalli Newborn		66.95
Giambattista Valli		66.74
Roger Vivier		63.06
Glow Recipe		62.01
Blogilates		59.23
Casetify		58.47
Betsey Johnson		57.88
David Yurman		57.42
Cult Gaia		56.47
Armani Beauty		55.34
Thom Browne		52.84
Laneige		49.79
Syoss		47.49
Coach		45.69
Blumarine		45.54
Aquazzura		43.37
WNBA		41.22
E! News		40.93
Stella McCartney		40.42
Live Nation		40.36
Knorr		40.35
JACQUEMUS		34.46
Who What Wear		34.22
Drunk Elephant		33.89
Acne Studios		33.55
Miu Miu		32.87
VIKTOR&ROLF		32.77
Vivienne Westwood		32.62
Oribe		32.24
Loewe		31.37
The Last of Us		31.27
Coachella		31.18
Chopard		30.98
Carolina Herrera		30.91
Sandro		30.89
Maison Margiela		30.65
ELIE SAAB		30.59
Kurt Geiger		30.42
iHeartRadio Music Awards		30.20
Monster High		28.83