KATSEYE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
21,331,792
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-11-06 23:25:07 UTC
Genres
Biography
Based in Los Angeles, KATSEYE released their debut EP, SIS (Soft Is Strong), on August 16. Their journey to formation is documented in a Netflix series premiering on August 21, showcasing the development of the group and the unique training program by HYBE and Geffen Records. Directed by Nadia Hallgren and produced by HYBE, Interscope Films, and Boardwalk Pictures, the series offers an inside look at the path to international success for KATSEYE.
KATSEYE is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, PHILIPPINES, BRAZIL. The audience is heavily female (75%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,900,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to FORWARD, Stephen Jones, Courrèges points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,331,792 · Engagements 1,589,303 · Rate 7.5% Posts 2,858 · Views 8,335,080 · Avg Likes 1,526,919 · Avg Comments 10,145 · Avg Views 8,335,080 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 11% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (25%) PHILIPPINES (12%) BRAZIL (8%) INDIA (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (25%), PHILIPPINES (12%), BRAZIL (8%) |
| Platform Engagement | Instagram: 662,218 avg likes/post · Tiktok: 5,900,000 avg views/post · Youtube: 2,435,080 avg views/post | Best reach: Tiktok 5,900,000 avg views; best engagement: Tiktok 721,700 avg likes |
Top Brand Affinities
FORWARD
Stephen Jones
Courrèges
Ann Demeulemeester
GENTLE MONSTER
Prabal Gurung
Zac Posen
REVOLVE
Jean Paul Gaultier
Supergoop!
Roberto Cavalli Newborn
Giambattista Valli
| Brand | Category | Score |
|---|---|---|
| FORWARD | 429.71 | |
| Stephen Jones | 249.65 | |
| Courrèges | 114.74 | |
| Ann Demeulemeester | 111.90 | |
| GENTLE MONSTER | 110.32 | |
| Prabal Gurung | 100.53 | |
| Zac Posen | 84.51 | |
| REVOLVE | 72.65 | |
| Jean Paul Gaultier | 72.62 | |
| Supergoop! | 71.70 | |
| Roberto Cavalli Newborn | 66.95 | |
| Giambattista Valli | 66.74 | |
| Roger Vivier | 63.06 | |
| Glow Recipe | 62.01 | |
| Blogilates | 59.23 | |
| Casetify | 58.47 | |
| Betsey Johnson | 57.88 | |
| David Yurman | 57.42 | |
| Cult Gaia | 56.47 | |
| Armani Beauty | 55.34 | |
| Thom Browne | 52.84 | |
| Laneige | 49.79 | |
| Syoss | 47.49 | |
| Coach | 45.69 | |
| Blumarine | 45.54 | |
| Aquazzura | 43.37 | |
| WNBA | 41.22 | |
| E! News | 40.93 | |
| Stella McCartney | 40.42 | |
| Live Nation | 40.36 | |
| Knorr | 40.35 | |
| JACQUEMUS | 34.46 | |
| Who What Wear | 34.22 | |
| Drunk Elephant | 33.89 | |
| Acne Studios | 33.55 | |
| Miu Miu | 32.87 | |
| VIKTOR&ROLF | 32.77 | |
| Vivienne Westwood | 32.62 | |
| Oribe | 32.24 | |
| Loewe | 31.37 | |
| The Last of Us | 31.27 | |
| Coachella | 31.18 | |
| Chopard | 30.98 | |
| Carolina Herrera | 30.91 | |
| Sandro | 30.89 | |
| Maison Margiela | 30.65 | |
| ELIE SAAB | 30.59 | |
| Kurt Geiger | 30.42 | |
| iHeartRadio Music Awards | 30.20 | |
| Monster High | 28.83 |
Official Profiles
Login to view Contact
LoginArtist: KATSEYE
The map shows every radio station that aired KATSEYE today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-02)
Total: 34,914,345
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
32,093,242 | 91.92% |
| [+] |
Last.fm |
1,135,570 | 3.25% |
| [+] |
Pandora |
800,510 | 2.29% |
| [+] |
Yandex |
510,236 | 1.46% |
| [+] |
Audiomack |
334,320 | 0.96% |
| [+] |
Jiosaavn |
40,467 | 0.12% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-16 04:30 UTC | KATSEYE | The Armory | Minneapolis, United States | |
| 2025-11-19 04:00 UTC | KATSEYE | Great Canadian Casino Resort Toronto | Toronto, Canada | |
| 2025-11-20 04:00 UTC | KATSEYE | MGM Music Hall at Fenway | Boston, United States | |
| 2025-11-22 04:00 UTC | KATSEYE | Hammerstein Ballroom | New York, United States | |
| 2025-11-23 04:00 UTC | KATSEYE | Madison Square Garden | New York, United States | |
| 2025-11-25 04:00 UTC | KATSEYE | The Anthem | Washington, United States | |
| 2025-11-27 04:00 UTC | KATSEYE | Coca-Cola Roxy | Atlanta, United States | |
| 2025-11-30 04:00 UTC | KATSEYE | Smart Financial Centre at Sugar Land | Sugar Land, United States | — |
| 2025-12-01 04:00 UTC | KATSEYE | The Pavilion At Toyota Music Factory | Irving, United States | |
| 2025-12-04 04:00 UTC | KATSEYE | Arizona Financial Theatre | Phoenix, United States | |
| 2025-12-06 04:00 UTC | KATSEYE | Bill Graham Civic Auditorium | San Francisco, United States | |
| 2025-12-07 04:00 UTC | KATSEYE | Bill Graham Civic Auditorium | San Francisco, United States | |
| 2025-12-10 04:00 UTC | KATSEYE | Washington Music Theater | Seattle, United States | |
| 2025-12-13 04:00 UTC | KATSEYE | YouTube Theater | Los Angeles, United States | |
| 2025-12-14 03:00 UTC | KATSEYE | Hollywood Palladium | Los Angeles, United States | |
| 2025-12-17 05:00 UTC | KATSEYE | Teatro Metropolitan | Mexico City, Mexico |
