Katie Melua

Katie Melua — pop artist from GB.

Originally from Kutaisi, Georgia, Katie Melua is a highly successful British recording artist with over 56 platinum awards to her name. Her career began at the…

Influence: 63.40% Fanbase: 49.60% Trending: 70.31% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akg • 14.97% • Very Strong

As of 2025-09-08

446,796

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:14:49 UTC

Genres

poppopuk popmainstream popjazz & standardsvocal jazzavant-garde jazz

Biography

Originally from Kutaisi, Georgia, Katie Melua is a highly successful British recording artist with over 56 platinum awards to her name. Her career began at the age of nineteen with the release of her multi-platinum debut album, 'Call Off The Search', in 2003. Subsequent albums include 'Piece By Piece', 'The House' produced by William Orbit, and 'Ketevan'.

In 2016, Katie took a significant departure with her album 'In Winter', collaborating with the Gori Women’s Choir from her native Georgia. This album features traditional folk songs, covers, and original works, marking her first venture as lead producer. Her latest album, 'Album No. 8', released in 2020, marked a new chapter with all lyrics written by Katie herself, showcasing a deeper exploration of her musical and lyrical artistry.

Top Brand Affinities

Report Date: 2025-09-08

Katie Melua stands out with 25-34 & 45-64 audiences across UNITED STATES, UNITED KINGDOM, FRANCE. The profile is male-leaning (54%), and content lands hardest on Youtube, where posts average 8,732 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Akg, Accor Hotels, Sennheiser, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Katie Melua a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Katie Melua score 0.36% — Low bucket.

Brand: AkgBrand: Accor HotelsBrand: Sennheiser

Followers:446,796

Engagements:1,605

Rate:0.4%

Posts:1,752

Avg Likes:1,573

Avg Comments:49

Avg Views:10,826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 446,796 · Engagements 1,605 · Rate 0.4% Posts 1,752 · Views 10,826 · Avg Likes 1,573 · Avg Comments 49 · Avg Views 10,826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 45-64: 23% 35-44: 21% 18-24: 21%	Largest: 25-34 (32%); next: 45-64 (23%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (10%) UNITED KINGDOM (8%) FRANCE (6%) BRAZIL (5%) GERMANY (5%)	Top regions: UNITED STATES (10%), UNITED KINGDOM (8%), FRANCE (6%)
Platform Engagement	Instagram: 943 avg likes/post · Tiktok: 2,094 avg views/post · Youtube: 8,732 avg views/post	Best reach: Youtube 8,732 avg views; best engagement: Instagram 943 avg likes

Top Brand Affinities

Akg

Score: 14.97

Accor Hotels

Score: 9.55

Sennheiser

Score: 9.33

Amazon Music

Score: 7.35

Carlsberg

Score: 7.03

Ryanair

Score: 5.14

Leica

Score: 5.03

Lufthansa

Score: 4.85

Guinness

Score: 3.82

Summit Entertainment

Score: 3.74

BBC

Score: 3.72

Montblanc

Score: 3.66

Brand	Category	Score
Akg		14.97
Accor Hotels		9.55
Sennheiser		9.33
Amazon Music		7.35
Carlsberg		7.03
Ryanair		5.14
Leica		5.03
Lufthansa		4.85
Guinness		3.82
Summit Entertainment		3.74
BBC		3.72
Montblanc		3.66
NBC		3.59
Nespresso		3.53
Cadbury		3.52
Boeing		3.19
Aperol		3.16
Heinz		3.15
Lindt		3.13
Olympus		2.92
Harrods		2.88
Alfa Romeo		2.69
Tesco		2.68
Citroen		2.51
Warner Bros		2.48
Spotify Music		2.47
Fujifilm		2.42
Jack Daniels		2.34
Aston Martin		2.32
Lego		2.32
Jaguar		2.17
Dr. Martens		2.14
National Geographic		2.13
Lush		2.09
HBO		2.08
Land Rover		2.07
Ferrari		2.05
Vogue		2.03
Fiat		2.03
Kodak		1.92
Star Wars		1.86
LEGOLAND		1.84
IKEA		1.82
Volvo		1.81
Showtime		1.79
ASICS		1.78
Bellagio		1.77
Coca-Cola		1.74
Heineken		1.74
Polaroid		1.71