Kassav’

Kassav’ — others artist from FR.

The zouk scene originated from a studio collaboration led by Guadeloupian Pierre-Edouard Decimus in the late '70s, after his success with Les Vikings de la…

Influence: 56.12% Fanbase: 34.87% Trending: 66.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 27.21% • Very Strong

As of 2025-09-09

355,239

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:40 UTC

Genres

othersworldwidelatinzoukmusique guadeloupeother latin music

Biography

The zouk scene originated from a studio collaboration led by Guadeloupian Pierre-Edouard Decimus in the late '70s, after his success with Les Vikings de la Guadeloupe. Teaming up with his brother Georges and Jacob Desvarieux in Paris, they incorporated Antilles musical traditions with modern recording technology, leading to the birth of zouk music by 1985. Kassav', the core group, comprised of key members like Jocelyne Beroard and Jean-Philippe Marthely, released numerous studio albums and solo projects, shaping the evolving zouk sound with each release.

Kassav's early experimental releases paved the way for the development of the zouk genre, with significant contributions from Desvarieux and the Decimus brothers. The band's discography showcases the evolution of zouk music, with the formula solidifying by their sixth album. Each member's solo projects and carnival efforts also played a role in shaping the sound, with the total number of Kassav'-related albums nearing 30. The band's legacy lies in their pioneering work in the '80s, setting the stage for the flourishing Antilles zouk scene.

Top Brand Affinities

Report Date: 2025-09-09

Kassav’ connects with 25-34 & 35-44 audiences and shows durable traction across FRANCE, UNITED STATES, PORTUGAL. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 8,205 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, Fnac, Air France highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Kassav’ moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kassav’ score 0.22% — Low bucket.

Brand: Accor HotelsBrand: FnacBrand: Air France

Followers:355,239

Engagements:789

Rate:0.2%

Posts:1,809

Avg Likes:759

Avg Comments:36

Avg Views:8,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 355,239 · Engagements 789 · Rate 0.2% Posts 1,809 · Views 8,205 · Avg Likes 759 · Avg Comments 36 · Avg Views 8,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 24% 18-24: 21% 45-64: 11%	Largest: 25-34 (42%); next: 35-44 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (37%) UNITED STATES (18%) PORTUGAL (4%) BRAZIL (4%) CANADA (3%)	Top regions: FRANCE (37%), UNITED STATES (18%), PORTUGAL (4%)
Platform Engagement	Instagram: 507 avg likes/post · Youtube: 8,205 avg views/post	Best reach: Youtube 8,205 avg views; best engagement: Instagram 507 avg likes

Top Brand Affinities

Accor Hotels

Score: 27.21

Fnac

Score: 27.02

Air France

Score: 19.57

Kiabi

Score: 14.07

ESPRIT

Score: 13.63

Galeries Lafayette

Score: 12.89

Akai

Score: 11.62

Pioneer

Score: 9.63

Carrefour

Score: 9.63

Pro Tools

Score: 7.88

Longchamp

Score: 6.46

boohoo

Score: 5.43

Brand	Category	Score
Accor Hotels		27.21
Fnac		27.02
Air France		19.57
Kiabi		14.07
ESPRIT		13.63
Galeries Lafayette		12.89
Akai		11.62
Pioneer		9.63
Carrefour		9.63
Pro Tools		7.88
Longchamp		6.46
boohoo		5.43
NBC		4.71
Ableton		4.71
Sega		4.67
Lacoste		4.56
SoundCloud		4.41
Garnier		4.39
Hennessy		3.63
Kiko		3.62
Rover		3.48
ASOS		3.38
Fenty beauty		3.03
Montblanc		2.98
BALMAIN		2.89
Peugeot		2.89
Beats Electronics		2.83
NBA		2.76
Spotify Music		2.67
Boeing		2.45
Tarte Cosmetics		2.42
Babybump		2.34
Kodak		2.27
Timberland		2.27
musical.ly		2.13
shein		2.10
Versace		2.00
Heineken		1.99
Los Angeles Lakers		1.87
FashionNova		1.87
Cartier		1.80
Primark		1.77
SheInside		1.71
Sephora		1.70
L'Oréal Paris		1.70
Renault		1.69
Volkswagen		1.68
Porsche		1.66
Yves Saint Laurent		1.65
Sneakerhead		1.61