Karina y Marina
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,798,407
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:51:21 UTC
Genres
Biography
Karina y Marina cuts through with 18-24 & 25-34 audiences and consistency across SPAIN, COLOMBIA, MEXICO. A heavily female (69%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 733,863 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Granini, Bang & Olufsen, Syoss, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,798,407 · Engagements 56,963 · Rate 0.6% Posts 1,484 · Views 733,863 · Avg Likes 55,032 · Avg Comments 1,833 · Avg Views 733,863 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 29% 13-17: 12% 35-44: 10% |
Largest: 18-24 (45%); next: 25-34 (29%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
SPAIN (20%) COLOMBIA (12%) MEXICO (11%) ARGENTINA (9%) VENEZUELA (7%) |
Top regions: SPAIN (20%), COLOMBIA (12%), MEXICO (11%) |
| Platform Engagement | Instagram: 29,935 avg likes/post · Tiktok: 0 avg views/post · Youtube: 733,863 avg views/post | Best reach: Youtube 733,863 avg views; best engagement: Instagram 29,935 avg likes |
Top Brand Affinities
Granini
Bang & Olufsen
Syoss
Hunkemoller
Freightliner
Parfois
El Corte Ingles
Kärcher
Monster High
Five Nights at Freddy's
Cluse
Alcott
| Brand | Category | Score |
|---|---|---|
| Granini | 235.64 | |
| Bang & Olufsen | 50.01 | |
| Syoss | 47.44 | |
| Hunkemoller | 39.66 | |
| Freightliner | 26.64 | |
| Parfois | 26.03 | |
| El Corte Ingles | 20.25 | |
| Kärcher | 18.85 | |
| Monster High | 17.15 | |
| Five Nights at Freddy's | 15.63 | |
| Cluse | 14.79 | |
| Alcott | 14.64 | |
| Afterpay | 13.42 | |
| DHL | 12.79 | |
| Peroni | 10.76 | |
| Bourjois | 10.71 | |
| KidStyle | 10.49 | |
| SHREDZ | 9.86 | |
| Beauty Bay | 9.86 | |
| Tekken | 7.35 | |
| Tomb Raider | 7.24 | |
| Everlast | 7.20 | |
| PLAYMOBIL | 6.70 | |
| Pantene | 6.69 | |
| Foot Locker | 6.60 | |
| Barbie | 6.43 | |
| Rapha | 6.36 | |
| Lada | 6.24 | |
| Xerox | 6.15 | |
| Logitech | 5.89 | |
| Daewoo | 5.87 | |
| Efteling | 5.85 | |
| Younique | 5.84 | |
| Isuzu | 5.61 | |
| Maybach | 5.41 | |
| Calzedonia | 5.31 | |
| VidaSana | 5.09 | |
| Champion | 5.00 | |
| Rockstar Games | 4.71 | |
| Patek Philippe | 4.27 | |
| Power Rangers | 4.26 | |
| RAZER | 4.25 | |
| Montblanc | 4.21 | |
| Rimmel | 4.20 | |
| Bershka | 4.11 | |
| shein | 4.11 | |
| Lollapalooza | 4.04 | |
| Husqvarna Motorcycles | 4.00 | |
| Selfiegram | 3.94 | |
| Skechers | 3.91 |
Official Profiles
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LoginArtist: Karina y Marina
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
