Karen Souza Brand Affinity ranks highest Aeromexico at 31.70% . Very Strong. Score DMDB 62.91% | Fanbase 48.51%

Karen Souza — jazz & standards artist from AR.

Rocío Rodríguez, known as Karen Souza, is a prominent Latin Jazz and Bossa Nova singer with over 1.2 million monthly listeners across 179 countries. Hailing…

Genres

jazz & standardsjazzcoverchilljazz coverswingsmooth jazzlatinbossa nova cover

Influential: 62.91% Fanbase: 48.51% Trending: 70.12%

As of: 2025-09-01

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 31.70% • Very Strong

As of 2025-09-01

34,122

Social Media Followers

As of 2025-09-01

00:00:00

Hours Airplay

Scores

Score: DMDB 62.91% | Fanbase 48.51% | Trending 70.12% | CAREER STAGE: MAINSTREAM

Biography

Rocío Rodríguez, known as Karen Souza, is a prominent Latin Jazz and Bossa Nova singer with over 1.2 million monthly listeners across 179 countries. Hailing from Argentina, Karen is not only a singer but also an independent producer, arranger, and songwriter. Following the success of her fifth album "Language of Love," Karen has released her latest work, "Suddenly Lovers," produced by herself and featuring collaborations with Grammy-winning Dany Tomas and renowned lyricist Pamela Phillips Oland. Her music has been featured in various films and TV series, contributing to her expanding global fan base.

Karen Souza's upcoming 2025 tour includes performances in Bologna, Italy; Sofia, Bulgaria; China; and Poland's Ladies Jazz Festival. Fans can stay updated on tour dates and ticket information by checking her Instagram page. Additionally, her recent album "Suddenly Lovers" is now available on a special CD edition by JVC RCA Victor, showcasing her talent as a versatile artist and further solidifying her presence in the international music scene.

Report Date: 2025-09-01

Karen Souza stands out with 25-34 & 35-44 audiences across MEXICO, ARGENTINA, BRAZIL. The profile is heavily male (60%), and content lands hardest on Instagram, where posts average 664 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Aeromexico, Akg, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Karen Souza a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karen Souza score 1.95% — Moderate bucket.

Brand: AeromexicoBrand: AkgBrand: Amazon Music

Followers:34,122

Engagements:664

Rate:1.9%

Posts:22

Avg Likes:664

Avg Comments:31

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,122 · Engagements 664 · Rate 1.9% Posts 22 · Views 0 · Avg Likes 664 · Avg Comments 31 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 29% 45-64: 19% 18-24: 12%	Largest: 25-34 (38%); next: 35-44 (29%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	MEXICO (39%) ARGENTINA (15%) BRAZIL (7%) UNITED STATES (7%) ITALY (4%)	Top regions: MEXICO (39%), ARGENTINA (15%), BRAZIL (7%)
Platform Engagement	Instagram: 664 avg likes/post	best engagement: Instagram 664 avg likes

Top Brand Affinities

Aeromexico

Score: 31.70

Akg

Score: 18.10

Amazon Music

Score: 9.20

Sennheiser

Score: 8.70

Cafecito

Score: 8.54

Pro Tools

Score: 8.01

DeLorean Motor Company

Score: 7.64

Movistar

Score: 7.43

Stella Artois

Score: 6.85

Ableton

Score: 6.19

Four Seasons

Score: 4.88

Resident Evil

Score: 4.01

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Aeromexico		31.70
Akg		18.10
Amazon Music		9.20
Sennheiser		8.70
Cafecito		8.54
Pro Tools		8.01
DeLorean Motor Company		7.64
Movistar		7.43
Stella Artois		6.85
Ableton		6.19
Four Seasons		4.88
Resident Evil		4.01
NBC		3.76
VidaSana		3.76
Spotify Music		3.56
Oculus		3.55
Leica		3.52
MTV		3.47
Lollapalooza		3.41
Hot Wheels		3.40
Summit Entertainment		3.18
Pepsi		2.90
Warner Bros		2.86
Martini		2.60
Columbia Pictures		2.59
Heineken		2.41
Monster Beverage		2.34
Snoopy And The Peanuts Gang		2.30
Pantone Inc		2.22
Jaguar		2.11
musical.ly		2.07
Paramount Pictures		1.99
Pixar		1.98
Aperol		1.93
Jack Daniels		1.89
Sony		1.88
Tomorrowland		1.85
Mitsubishi		1.84
Star Wars		1.79
Fiat		1.74
Ray-Ban		1.72
Pizza Lover		1.70
Ducati		1.69
Transformers		1.64
Huawei		1.62
Guinness		1.61
Coca-Cola		1.52
HBO		1.51
Harley-Davidson		1.51
DC Entertainment		1.51