Karen O

Karen O

Country: KR | Gender: female

Influence: 59.80% Fanbase: 40.57% Trending: 69.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 23.80% • Very Strong

As of 2025-09-09

448,006

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:15:47 UTC

Genres

popnew jersey indiealternativeindie rockalternative

Biography

Karen O, best known as the frontwoman of the Yeah Yeah Yeahs, has diversified her music career since their debut in 2003. She released her first solo album, Crush Songs, in 2014, exploring lo-fi balladry, while also collaborating with artists like Santigold and the Flaming Lips on various projects. Her work in soundtracks, including those for films by David Fincher and Tim Burton, showcased her versatile voice and cinematic sensibilities. In 2019, she joined forces with Danger Mouse for the critically acclaimed album Lux Prima, which delved into themes of motherhood and life cycles.

Born in Busan, South Korea, Karen O spent her youth in New Jersey before forming the Yeah Yeah Yeahs with Nick Zinner and Brian Chase in the early 2000s. The band quickly gained recognition in New York's rock scene with hits like "Fever to Tell." Alongside her band endeavors, Karen O engaged in side projects such as the folky Native Korean Rock and collaborated on soundtracks for films like Where the Wild Things Are. Her diverse contributions to music continued into the 2010s, with notable collaborations with artists like David Lynch and Trent Reznor, culminating in the Grammy-nominated single "Woman" from Lux Prima.

Karen O Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Karen O resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 49,805 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Tate Modern, Lollapalooza maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Karen O score 3.47%Very Strong bucket.
Brand: MOOGBrand: Tate ModernBrand: Lollapalooza
Followers:448,006
Engagements:15,538
Rate:3.5%
Posts:820
Views:49,805
Avg Likes:15,514
Avg Comments:173
Avg Views:49,805

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 448,006 · Engagements 15,538 · Rate 3.5%
Posts 820 · Views 49,805 · Avg Likes 15,514 · Avg Comments 173 · Avg Views 49,805
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 36%
35-44: 11%
13-17: 5%
Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries UNITED STATES (29%)
BRAZIL (12%)
MEXICO (7%)
UNITED KINGDOM (5%)
CANADA (3%)
Top regions: UNITED STATES (29%), BRAZIL (12%), MEXICO (7%)
Platform Engagement Instagram: 14,946 avg likes/post · Youtube: 49,805 avg views/post Best reach: Youtube 49,805 avg views; best engagement: Instagram 14,946 avg likes

Top Brand Affinities

MOOG
Score: 23.80
Tate Modern
Score: 9.66
Lollapalooza
Score: 6.85
Vivienne Westwood
Score: 6.36
Coachella
Score: 6.05
Dr. Martens
Score: 5.98
Ableton
Score: 5.88
Hot Topic
Score: 5.79
Columbia Pictures
Score: 5.61
Paramount Pictures
Score: 5.57
Kickstarter
Score: 5.45
Alexander McQueen
Score: 5.02
Brand Category Score
MOOG 23.80
Tate Modern 9.66
Lollapalooza 6.85
Vivienne Westwood 6.36
Coachella 6.05
Dr. Martens 5.98
Ableton 5.88
Hot Topic 5.79
Columbia Pictures 5.61
Paramount Pictures 5.57
Kickstarter 5.45
Alexander McQueen 5.02
Oculus 4.77
Polaroid 4.32
Emporium 4.23
Showtime 4.18
CNN 4.14
Movistar 4.07
Nixon 4.01
Spotify Music 3.94
Lush 3.69
Tinder 3.61
Comedy Central 3.57
Kodak 3.50
Summit Entertainment 3.50
Airbnb 3.44
Cartoon Network 3.32
Star Wars 3.15
Leica 3.05
Fujifilm 3.05
Guinness 2.92
HBO 2.90
Uber 2.88
Marc Jacobs 2.84
MTV 2.80
Gundam 2.80
Prismacolor 2.75
SoundCloud 2.74
Pantone Inc 2.73
Nickelodeon 2.65
Pepsi 2.57
BBC 2.57
Warner Bros 2.56
Vogue 2.53
Snoopy And The Peanuts Gang 2.50
Urban Outfitters 2.47
Vans 2.42
NBC 2.42
Cadillac 2.41
Yves Saint Laurent 2.41

Official Profiles

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Artist: Karen O

Date Range: 2025-12-08 → 2025-12-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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