Karen O
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
448,006
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 05:15:47 UTC
Genres
Biography
Born in Busan, South Korea, Karen O spent her youth in New Jersey before forming the Yeah Yeah Yeahs with Nick Zinner and Brian Chase in the early 2000s. The band quickly gained recognition in New York's rock scene with hits like "Fever to Tell." Alongside her band endeavors, Karen O engaged in side projects such as the folky Native Korean Rock and collaborated on soundtracks for films like Where the Wild Things Are. Her diverse contributions to music continued into the 2010s, with notable collaborations with artists like David Lynch and Trent Reznor, culminating in the Grammy-nominated single "Woman" from Lux Prima.
Karen O resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 49,805 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Tate Modern, Lollapalooza maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 448,006 · Engagements 15,538 · Rate 3.5% Posts 820 · Views 49,805 · Avg Likes 15,514 · Avg Comments 173 · Avg Views 49,805 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 36% 35-44: 11% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (36%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (12%) MEXICO (7%) UNITED KINGDOM (5%) CANADA (3%) |
Top regions: UNITED STATES (29%), BRAZIL (12%), MEXICO (7%) |
| Platform Engagement | Instagram: 14,946 avg likes/post · Youtube: 49,805 avg views/post | Best reach: Youtube 49,805 avg views; best engagement: Instagram 14,946 avg likes |
Top Brand Affinities
MOOG
Tate Modern
Lollapalooza
Vivienne Westwood
Coachella
Dr. Martens
Ableton
Hot Topic
Columbia Pictures
Paramount Pictures
Kickstarter
Alexander McQueen
| Brand | Category | Score |
|---|---|---|
| MOOG | 23.80 | |
| Tate Modern | 9.66 | |
| Lollapalooza | 6.85 | |
| Vivienne Westwood | 6.36 | |
| Coachella | 6.05 | |
| Dr. Martens | 5.98 | |
| Ableton | 5.88 | |
| Hot Topic | 5.79 | |
| Columbia Pictures | 5.61 | |
| Paramount Pictures | 5.57 | |
| Kickstarter | 5.45 | |
| Alexander McQueen | 5.02 | |
| Oculus | 4.77 | |
| Polaroid | 4.32 | |
| Emporium | 4.23 | |
| Showtime | 4.18 | |
| CNN | 4.14 | |
| Movistar | 4.07 | |
| Nixon | 4.01 | |
| Spotify Music | 3.94 | |
| Lush | 3.69 | |
| Tinder | 3.61 | |
| Comedy Central | 3.57 | |
| Kodak | 3.50 | |
| Summit Entertainment | 3.50 | |
| Airbnb | 3.44 | |
| Cartoon Network | 3.32 | |
| Star Wars | 3.15 | |
| Leica | 3.05 | |
| Fujifilm | 3.05 | |
| Guinness | 2.92 | |
| HBO | 2.90 | |
| Uber | 2.88 | |
| Marc Jacobs | 2.84 | |
| MTV | 2.80 | |
| Gundam | 2.80 | |
| Prismacolor | 2.75 | |
| SoundCloud | 2.74 | |
| Pantone Inc | 2.73 | |
| Nickelodeon | 2.65 | |
| Pepsi | 2.57 | |
| BBC | 2.57 | |
| Warner Bros | 2.56 | |
| Vogue | 2.53 | |
| Snoopy And The Peanuts Gang | 2.50 | |
| Urban Outfitters | 2.47 | |
| Vans | 2.42 | |
| NBC | 2.42 | |
| Cadillac | 2.41 | |
| Yves Saint Laurent | 2.41 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















