Karen Méndez

Karen Méndez — pop artist from AR.

Karen Mendez, originally from Argentina but raised in Spain, gained recognition in 2016 with the launch of her YouTube channel where she gained fame for her…

Influence: 54.89% Fanbase: 39.06% Trending: 62.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 9.35% • Very Strong

As of 2025-09-08

8,776,162

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:29:58 UTC

Genres

poppoplatin viral pop

Biography

Karen Mendez, originally from Argentina but raised in Spain, gained recognition in 2016 with the launch of her YouTube channel where she gained fame for her unique covers of contemporary songs. With over 4 million subscribers and 800 million views, she has become one of the most popular music channels today. In just a year and a half, she has performed at 60 concerts alongside renowned artists like Romeo Santos, Karol G, and Ozuna, solidifying her status as a promising artist.

Karen Mendez released her debut single "Tu Enemiga" in 2017, accumulating over 40 million streams, followed by "Llamada Perdida" with similar success. Her album "100%", released on September 4th, features collaborations with artists like Fuego and Alex Rose, and has garnered nearly 9 million views. This project showcases Mendez's personal touch and solidifies her standing as an emerging talent in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Karen Méndez has momentum with 18-24 & 25-34 audiences—particularly in ARGENTINA, MEXICO, COLOMBIA. A heavily female (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 82,970 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Suavecito, Movistar, Pull&Bear signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karen Méndez score 0.14% — Low bucket.

Brand: SuavecitoBrand: MovistarBrand: Pull&Bear

Followers:8,776,162

Engagements:11,881

Rate:0.1%

Posts:709

Avg Likes:10,916

Avg Comments:1,013

Avg Views:162,470

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,776,162 · Engagements 11,881 · Rate 0.1% Posts 709 · Views 162,470 · Avg Likes 10,916 · Avg Comments 1,013 · Avg Views 162,470	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 12% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	ARGENTINA (14%) MEXICO (11%) COLOMBIA (10%) SPAIN (10%) ECUADOR (9%)	Top regions: ARGENTINA (14%), MEXICO (11%), COLOMBIA (10%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 79,500 avg views/post · Youtube: 82,970 avg views/post	Best reach: Youtube 82,970 avg views; best engagement: Tiktok 7,345 avg likes

Top Brand Affinities

Suavecito

Score: 9.35

Movistar

Score: 4.76

Pull&Bear

Score: 4.52

Cafecito

Score: 4.05

Tomorrowland

Score: 3.49

Stradivarius

Score: 3.18

Burger King

Score: 3.11

VidaSana

Score: 2.96

NBC

Score: 2.58

Primark

Score: 2.49

Calvin Klein

Score: 2.14

Bershka

Score: 2.12

Brand	Category	Score
Suavecito		9.35
Movistar		4.76
Pull&Bear		4.52
Cafecito		4.05
Tomorrowland		3.49
Stradivarius		3.18
Burger King		3.11
VidaSana		2.96
NBC		2.58
Primark		2.49
Calvin Klein		2.14
Bershka		2.12
shein		2.07
FashionNova		1.89
SheInside		1.75
Coachella		1.41
Pepsi		1.28
Renault		1.24
musical.ly		1.19
Versace		1.19
CBS Television Studios		1.18
Coca-Cola		1.16
Tommy Hilfiger		1.09
Guess		1.07
Red Bull		1.06
Maybelline		1.05
CBS		1.05
Spotify Music		1.02
NYX Cosmetics		0.99
Anastasia Beverly Hills		0.97
Sony		0.96
Pandora		0.92
Adidas		0.91
Puma		0.86
FIFA		0.83
Beats Electronics		0.82
Converse		0.81
Lamborghini		0.81
Prada		0.78
H&M		0.74
Supreme		0.74
Suzuki		0.73
Christian Dior		0.73
Walt Disney		0.72
Gucci		0.68
Vans		0.67
Nikon		0.66
Zara		0.66
Nike		0.65
Marvel		0.65