Karen Harding

Karen Harding — pop artist from GB.

Karen Harding, a Newcastle-born singer-songwriter influenced by Whitney Houston, Craig David, and classic dance music, gained recognition with her debut single…

Influence: 56.37% Fanbase: 33.22% Trending: 67.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 64.19% • Very Strong

As of 2025-09-11

95,639

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:53:45 UTC

Genres

popdance poppopelectronictropical housepop dancedeep groove househousedanceuk danceelectronicspiritualschristian

Biography

Karen Harding, a Newcastle-born singer-songwriter influenced by Whitney Houston, Craig David, and classic dance music, gained recognition with her debut single "Say Something," co-written and produced by MNEK, which was released by Capitol Records / Method label in November 2014. The track has achieved over 1 million sales in the UK and amassed more than 100 million streams. Harding has collaborated with artists such as Wilkinson, Paul Woolford, Purple Disco Machine, Armand Van Helden, and Martin Jensen, and has also written songs for Kaiser Chiefs, Claire Richards, KREAM, and others.

Her debut album, "Take me Somewhere," was released on September 29, 2023, showcasing Harding's versatile talent and diverse musical influences.

Top Brand Affinities

Report Date: 2025-09-11

Karen Harding resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily female (55%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (47,261 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Mixcloud, Pioneer, ITV makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Karen Harding score 1.05% — Moderate bucket.

Brand: MixcloudBrand: PioneerBrand: ITV

Followers:95,639

Engagements:1,005

Rate:1.1%

Posts:2,522

Avg Likes:932

Avg Comments:53

Avg Views:49,188

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 95,639 · Engagements 1,005 · Rate 1.1% Posts 2,522 · Views 49,188 · Avg Likes 932 · Avg Comments 53 · Avg Views 49,188	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED KINGDOM (31%) UNITED STATES (19%) BRAZIL (6%) CHINA (5%) POLAND (3%)	Top regions: UNITED KINGDOM (31%), UNITED STATES (19%), BRAZIL (6%)
Platform Engagement	Instagram: 139 avg likes/post · Tiktok: 1,927 avg views/post · Youtube: 47,261 avg views/post	Best reach: Youtube 47,261 avg views; best engagement: Youtube 629 avg likes

Top Brand Affinities

Mixcloud

Score: 64.19

Pioneer

Score: 42.00

ITV

Score: 40.54

Warner Music

Score: 38.91

Amazon Music

Score: 29.48

Ableton

Score: 22.92

Trancefamily

Score: 19.71

MOOG

Score: 16.67

Akai

Score: 16.10

Vauxhall

Score: 16.01

SUSHISAMBA

Score: 15.82

Sennheiser

Score: 15.58

Brand	Category	Score
Mixcloud		64.19
Pioneer		42.00
ITV		40.54
Warner Music		38.91
Amazon Music		29.48
Ableton		22.92
Trancefamily		19.71
MOOG		16.67
Akai		16.10
Vauxhall		16.01
SUSHISAMBA		15.82
Sennheiser		15.58
All Saints		14.05
ASDA		13.35
River Island		12.51
SoundCloud		12.23
Selfridges		12.16
Pro Tools		12.06
Tomorrowland		11.58
boohoo		10.83
Marks & Spencer		9.75
Easyjet		9.05
Spotify Music		8.78
ASOS		8.65
Costa Coffee		8.64
BBC		8.18
MISSGUIDED		8.09
Next		7.59
Vivienne Westwood		7.49
Carlsberg		7.19
Beats Electronics		6.31
Bose		6.08
MTV		6.00
Moët & Chandon		5.83
Tesco		5.82
Myprotein		5.78
NBC		5.69
Primark		5.30
iHeartRadio Music Awards		5.23
Superdry		5.19
Topshop		5.00
Jimmy Choo		4.94
Alexander McQueen		4.93
Harrods		4.90
Haribo		4.87
Cadbury		4.73
Lush		4.64
Ryanair		4.64
Coachella		4.47
ALDI		4.17