KARD Brand Affinity ranks highest Movistar at 8.14% . Very Strong. Score DMDB 58.42% | Fanbase 53.54%

KARD — pop artist from KR.

Formed in the late 2010s, South Korean group Kard blends electronic trap, moombahton, and hip-hop influences in their music. The quartet, consisting of J.Seph,…

KARD

Recognizable

Country: KR | Artist ID: 11e81bc0-931c-f0b2-a195-a0369fe50396

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Genres

popk-poppopmainstream popasian pop

Influential: 58.42% Fanbase: 53.54% Trending: 60.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 8.14% • Very Strong

As of 2025-09-09

9,299,892

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.42% | Fanbase 53.54% | Trending 60.86% | CAREER STAGE: MAINSTREAM

Biography

Formed in the late 2010s, South Korean group Kard blends electronic trap, moombahton, and hip-hop influences in their music. The quartet, consisting of J.Seph, BM, Jiwoo Jeon, and Somin Jeon, released well-received mini-albums such as Hola Hola in 2016 and Ride on the Wind in 2018. They achieved chart success with hits like "Oh Na Na," "Don't Recall," and "Rumor," and have continued to release music, including the singles "Bomb Bomb" and "Dumb Litty."

Established by DSP Media in 2016, Kard embarked on a promotional tour in the U.S. and Europe after the success of their debut EP. Over the years, the group has maintained a strong presence in the Korean music scene, with releases like Red Moon in 2020 and Re: in 2022. Despite member changes and solo endeavors, Kard has remained a consistent force in the K-pop industry, with charting singles like "ICKY" and "Where to Now? (Pt. 1: Yellow Light)."

Report Date: 2025-09-09

KARD resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, INDONESIA. The demographic is heavily female (79%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 105,400 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Movistar, Hot Topic, iHeartRadio Music Awards maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KARD score 0.53% — Low bucket.

Brand: MovistarBrand: Hot TopicBrand: iHeartRadio Music Awards

Followers:9,299,892

Engagements:48,986

Rate:0.5%

Posts:2,523

Avg Likes:47,862

Avg Comments:347

Avg Views:148,059

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,299,892 · Engagements 48,986 · Rate 0.5% Posts 2,523 · Views 148,059 · Avg Likes 47,862 · Avg Comments 347 · Avg Views 148,059	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	BRAZIL (17%) UNITED STATES (13%) INDONESIA (7%) MEXICO (4%) PHILIPPINES (4%)	Top regions: BRAZIL (17%), UNITED STATES (13%), INDONESIA (7%)
Platform Engagement	Instagram: 24,737 avg likes/post · Tiktok: 105,400 avg views/post · Youtube: 42,659 avg views/post	Best reach: Tiktok 105,400 avg views; best engagement: Instagram 24,737 avg likes

Top Brand Affinities

Movistar

Score: 8.14

Hot Topic

Score: 6.02

iHeartRadio Music Awards

Score: 5.07

Power Rangers

Score: 5.01

Tiffany

Score: 4.82

AliExpress

Score: 4.57

League of Legends

Score: 3.21

Lollapalooza

Score: 2.85

Gundam

Score: 2.82

Pokemon Go

Score: 2.30

Snoopy And The Peanuts Gang

Score: 2.14

Tiffany & Co

Score: 2.11

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Top Brand Affinities

Brand	Category	Score
Movistar		8.14
Hot Topic		6.02
iHeartRadio Music Awards		5.07
Power Rangers		5.01
Tiffany		4.82
AliExpress		4.57
League of Legends		3.21
Lollapalooza		2.85
Gundam		2.82
Pokemon Go		2.30
Snoopy And The Peanuts Gang		2.14
Tiffany & Co		2.11
Dr. Martens		2.06
AMC		2.01
Cafecito		1.85
Polaroid		1.71
BBC		1.71
Transformers		1.65
shein		1.44
UNIQLO		1.44
Starbucks		1.38
SheInside		1.37
Bershka		1.37
Pixar		1.36
Coachella		1.31
KitKat		1.30
Pokemon		1.24
Ferrero		1.22
Urban Decay Cosmetics		1.21
McDonald's		1.21
Forever 21		1.17
Converse		1.08
Pepsi		1.08
NYX Cosmetics		0.97
Calvin Klein		0.95
Spotify Music		0.93
OREO		0.92
Vogue		0.90
Coca-Cola		0.89
Vans		0.87
Pandora		0.86
H&M		0.83
Lego		0.83
Maybelline		0.81
Activision Blizzard		0.79
Marvel Entertainment		0.77
Netflix		0.77
Levi's		0.76
Walmart		0.76
The Olympic Games		0.72