Kaoma

Kaoma — pop artist from BR.

Kaoma is a French-Brazilian pop group known for their hit single "Lambada," which became a global sensation in the late 1980s. The group's infectious blend of…

Influence: 55.12% Fanbase: 25.47% Trending: 69.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

224,000

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 15:17:02 UTC

Genres

poppopasian popeuropeaneuropoplatinzoukother latin music

Biography

Kaoma is a French-Brazilian pop group known for their hit single "Lambada," which became a global sensation in the late 1980s. The group's infectious blend of Latin rhythms and catchy melodies helped them achieve widespread success and solidify their place in music history. Despite being primarily known for "Lambada," Kaoma continued to release music and perform live shows, maintaining a loyal fan base around the world.

With their unique fusion of Brazilian and French musical influences, Kaoma captured the hearts of fans worldwide with their hit song "Lambada." The group's success extended beyond this iconic track, as they continued to create music and tour, showcasing their talent and versatility. Kaoma's legacy as a pop sensation remains intact, thanks to their unforgettable sound and enduring impact on the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Kaoma resonates with 25-34 & 18-24 audiences and sustains presence in BRAZIL, UNITED STATES, COLOMBIA. The demographic is male-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,686 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaoma score 0.02% — Low bucket.

Followers:224,000

Engagements:42

Rate:0.0%

Posts:310

Avg Likes:42

Avg Comments:0

Avg Views:4,686

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 224,000 · Engagements 42 · Rate 0.0% Posts 310 · Views 4,686 · Avg Likes 42 · Avg Comments 0 · Avg Views 4,686	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 30% 35-44: 20% 45-64: 11%	Largest: 25-34 (36%); next: 18-24 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	BRAZIL (26%) UNITED STATES (9%) COLOMBIA (5%) MEXICO (5%) FRANCE (4%)	Top regions: BRAZIL (26%), UNITED STATES (9%), COLOMBIA (5%)
Platform Engagement	Youtube: 4,686 avg views/post	Best reach: Youtube 4,686 avg views; best engagement: Youtube 42 avg likes