Kano

Kano — hip-hop & rap artist from GB.

Kano's iconic track "P's & Q's" from his 2004 debut album "Home Sweet Home" serves as the soundtrack for JD Sports' 'King of The Game' Christmas ad, featuring…

Influence: 59.08% Fanbase: 43.48% Trending: 66.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 25.30% • Very Strong

As of 2025-09-09

1,201,566

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:40 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeuk alternative hip hoprapelectronicdance

Biography

Kano's iconic track "P's & Q's" from his 2004 debut album "Home Sweet Home" serves as the soundtrack for JD Sports' 'King of The Game' Christmas ad, featuring a star-studded lineup including Amelia Dimoldenberg, Anthony Joshua, Arrdee, and more. As a pioneer in UK music, Kano rose to prominence in the mid-2000s as a skilled MC in the emerging grime scene, and has since continued to evolve artistically and commercially.

Top Brand Affinities

Report Date: 2025-09-09

Kano indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, FRANCE. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 59,505 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Kurt Geiger, SUSHISAMBA, Vauxhall, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kano when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kano score 2.52% — Strong bucket.

Brand: Kurt GeigerBrand: SUSHISAMBABrand: Vauxhall

Followers:1,201,566

Engagements:30,292

Rate:2.5%

Posts:1,259

Avg Likes:30,097

Avg Comments:463

Avg Views:59,505

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,201,566 · Engagements 30,292 · Rate 2.5% Posts 1,259 · Views 59,505 · Avg Likes 30,097 · Avg Comments 463 · Avg Views 59,505	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED KINGDOM (62%) UNITED STATES (9%) FRANCE (3%) AUSTRALIA (3%) NETHERLANDS (2%)	Top regions: UNITED KINGDOM (62%), UNITED STATES (9%), FRANCE (3%)
Platform Engagement	Instagram: 28,646 avg likes/post · Youtube: 59,505 avg views/post	Best reach: Youtube 59,505 avg views; best engagement: Instagram 28,646 avg likes

Top Brand Affinities

Kurt Geiger

Score: 25.30

SUSHISAMBA

Score: 23.69

Vauxhall

Score: 19.14

Sky Sports

Score: 18.83

ITV

Score: 17.46

Selfridges

Score: 16.96

Mixcloud

Score: 16.67

Stone Island

Score: 14.82

JACQUEMUS

Score: 14.61

Peroni

Score: 13.80

Marks & Spencer

Score: 11.74

All Saints

Score: 11.67

Brand	Category	Score
Kurt Geiger		25.30
SUSHISAMBA		23.69
Vauxhall		19.14
Sky Sports		18.83
ITV		17.46
Selfridges		16.96
Mixcloud		16.67
Stone Island		14.82
JACQUEMUS		14.61
Peroni		13.80
Marks & Spencer		11.74
All Saints		11.67
River Island		10.99
Alexander Wang		10.88
Fred Perry		10.72
Acne Studios		10.40
Sainsbury's		10.05
New Era		9.90
Next		9.80
Donna Karan		9.56
boohoo		9.44
Carlsberg		8.60
Barbour		8.46
Tate Modern		8.30
Myprotein		8.06
Maison Margiela		7.87
Vivienne Westwood		7.70
MISSGUIDED		7.42
ASOS		6.41
Tesco		6.26
Champion		6.24
Loewe		5.99
Pioneer		5.97
Fendi		5.88
Dsquared		5.67
Dr. Martens		5.66
Harrods		5.47
Alexander McQueen		5.35
Guinness		5.06
Coach		5.03
Hennessy		4.94
SoundCloud		4.90
Topshop		4.88
Sneakerhead		4.70
Moncler		4.63
Beats Electronics		4.62
BBC		4.54
Jimmy Choo		4.47
Miu Miu		4.39
Hugo Boss		4.27