Kanika Kapoor Brand Affinity ranks highest Sabyasachi Mukherjee at 48.62% . Very Strong. Score DMDB 52.33% | Fanbase 49.82%

Kanika Kapoor — pop artist from IN.

Kanika Kapoor is an Indian playback singer known for her diverse vocal range, spanning from pop to soulful melodies. She has received recognition for her…

Kanika Kapoor

Established

Country: IN | Gender: female | Artist ID: 11e81bc1-8478-6f22-a1c5-a0369fe50396

Find Artist

Genres

popdesi poppopmainstream popasianfilmimodern bollywoodbollywood

Influential: 52.33% Fanbase: 49.82% Trending: 53.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 48.62% • Very Strong

As of 2025-09-09

14,330,193

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.33% | Fanbase 49.82% | Trending 53.58% | CAREER STAGE: MID_LEVEL

Biography

Kanika Kapoor is an Indian playback singer known for her diverse vocal range, spanning from pop to soulful melodies. She has received recognition for her chart-topping hits such as 'Baby Doll,' 'Chittiyaan Kalaiyaan,' and 'Da Da Dasse,' solidifying her position in the music industry.

Report Date: 2025-09-09

Kanika Kapoor has momentum with 18-24 & 25-34 audiences—particularly in INDIA, UNITED STATES, UNITED KINGDOM. A heavily male (81%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 106,650 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sabyasachi Mukherjee, Mahindra, Bajaj signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kanika Kapoor score 1.10% — Moderate bucket.

Brand: Sabyasachi MukherjeeBrand: MahindraBrand: Bajaj

Followers:14,330,193

Engagements:158,048

Rate:1.1%

Posts:302

Avg Likes:157,919

Avg Comments:542

Avg Views:106,650

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,330,193 · Engagements 158,048 · Rate 1.1% Posts 302 · Views 106,650 · Avg Likes 157,919 · Avg Comments 542 · Avg Views 106,650	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 41% 35-44: 4% 13-17: 3%	Largest: 18-24 (51%); next: 25-34 (41%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (92%) UNITED STATES (2%) UNITED KINGDOM (2%) INDONESIA (2%) BRAZIL (1%)	Top regions: INDIA (92%), UNITED STATES (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 154,854 avg likes/post · Tiktok: 106,650 avg views/post	Best reach: Tiktok 106,650 avg views; best engagement: Instagram 154,854 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 48.62

Mahindra

Score: 7.45

Bajaj

Score: 7.21

Maruti

Score: 5.79

PlayerUnknown's Battlegrounds

Score: 5.48

Selfiegram

Score: 4.14

TOM FORD

Score: 3.88

Harrods

Score: 3.59

Estee Lauder

Score: 3.20

Emporium

Score: 3.04

Dolce & Gabbana

Score: 2.85

musical.ly

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		48.62
Mahindra		7.45
Bajaj		7.21
Maruti		5.79
PlayerUnknown's Battlegrounds		5.48
Selfiegram		4.14
TOM FORD		3.88
Harrods		3.59
Estee Lauder		3.20
Emporium		3.04
Dolce & Gabbana		2.85
musical.ly		2.73
Christian Louboutin		2.56
Fendi		2.55
KTM		2.49
Snapseed		2.47
MTV		2.45
Travelgram		2.36
Armani		2.29
Hermès		2.28
Gymshark		2.06
Xiaomi		2.04
KFC		2.04
Fenty beauty		2.02
Ray-Ban		2.01
National Geographic		2.00
Versace		1.98
Rolls-Royce		1.98
Michael Kors		1.90
Levi's		1.74
A Game of Tones		1.71
Suzuki		1.66
Huda Beauty		1.64
L'Oréal Paris		1.58
Hyundai		1.55
Cartier		1.54
Louis Vuitton		1.53
Prada		1.48
BBC		1.41
shein		1.41
Sephora		1.39
Nikon		1.37
Balenciaga		1.37
Calvin Klein		1.33
Rolex		1.32
Samsung Group		1.29
Canon		1.24
McDonald's		1.23
Vogue		1.23
Polo Ralph Lauren		1.23