Kamaiyah

Kamaiyah — hip-hop & rap artist from US.

KAMAIYAH, platinum-certified rapper and founder of KEEP IT LIT RECORDS, has quietly established herself as a powerhouse in both music and business. With nearly…

Influence: 59.53% Fanbase: 39.13% Trending: 69.72% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 29.55% • Very Strong

As of 2025-09-08

450,189

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:44 UTC

Genres

hip-hop & rapcali raphip-hop/rapwest coast trapoakland hip hopcontemporary hip hophip hop

Biography

KAMAIYAH, platinum-certified rapper and founder of KEEP IT LIT RECORDS, has quietly established herself as a powerhouse in both music and business. With nearly 250 million streams, sold-out shows, and critical acclaim, she has become a rising star with successful TV and movie placements.

After years of hard work, KAMAIYAH burst onto the scene with her debut mixtape, A Good Night in the Ghetto, following the success of her hit single "How Does It Feel." Her music garnered praise from top publications and she collaborated with artists like YG and Drake, solidifying her position in the industry. With the launch of KEEP IT LIT RECORDS and the release of her latest project, DIVINE TIMING, KAMAIYAH continues to make waves in the music world, showcasing her talent and entrepreneurial spirit.

Top Brand Affinities

Report Date: 2025-09-08

Kamaiyah speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, RUSSIA, CANADA. Composition is heavily male (56%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (138,141 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near WNBA, True Religion, New Era, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kamaiyah score 1.15% — Moderate bucket.

Brand: WNBABrand: True ReligionBrand: New Era

Followers:450,189

Engagements:5,189

Rate:1.2%

Posts:333

Avg Likes:4,903

Avg Comments:172

Avg Views:213,491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 450,189 · Engagements 5,189 · Rate 1.2% Posts 333 · Views 213,491 · Avg Likes 4,903 · Avg Comments 172 · Avg Views 213,491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 39% 35-44: 8% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (69%) RUSSIA (4%) CANADA (3%) BRAZIL (3%) KENYA (2%)	Top regions: UNITED STATES (69%), RUSSIA (4%), CANADA (3%)
Platform Engagement	Instagram: 1,742 avg likes/post · Tiktok: 75,350 avg views/post · Youtube: 138,141 avg views/post	Best reach: Youtube 138,141 avg views; best engagement: Instagram 1,742 avg likes

Top Brand Affinities

WNBA

Score: 29.55

True Religion

Score: 28.37

New Era

Score: 16.59

Palm Angels

Score: 13.50

Hennessy

Score: 11.44

Wingstop

Score: 11.11

Amazon Music

Score: 9.75

FashionNova

Score: 9.57

Benihana

Score: 9.50

Sneaker News

Score: 9.06

Pro Tools

Score: 8.93

Fenty beauty

Score: 8.54

Brand	Category	Score
WNBA		29.55
True Religion		28.37
New Era		16.59
Palm Angels		13.50
Hennessy		11.44
Wingstop		11.11
Amazon Music		9.75
FashionNova		9.57
Benihana		9.50
Sneaker News		9.06
Pro Tools		8.93
Fenty beauty		8.54
iHeartRadio Music Awards		7.49
Pioneer		7.20
Foot Locker		6.61
SoundCloud		6.49
Maybach		5.96
Stüssy		5.94
Kodak		5.71
MamaBear		5.64
Champion		5.51
Coach		5.42
Alexander McQueen		4.94
Nice Kicks		4.73
Steve Madden		4.71
MTV		4.63
Forever 21		4.62
shein		4.54
NORDSTROM		4.51
Ableton		4.49
OLD NAVY		4.44
Los Angeles Lakers		4.28
Target		4.12
Kickstagram		4.11
NBA		3.93
Coachella		3.93
Beats Electronics		3.85
ESPN		3.80
SheInside		3.60
Barber Shop Connect		3.56
NFL		3.51
Verizon		3.50
Spotify Music		3.46
Urban Outfitters		3.41
Versace		3.40
The North Face		3.08
Fendi		3.08
Gatorade		3.07
Sneakerhead		3.02
ASOS		3.01