Kalibwoy

Kalibwoy — hip-hop & rap artist from NL.

Natalio Rijssel, the Dutch-Jamaican-Surinamese dancehall artist known as Kalibwoy, is elevating the genre to new heights with his unique sound and…

Influence: 49.28% Fanbase: 14.77% Trending: 66.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 22.18% • Very Strong

As of 2025-09-09

40,785

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:34 UTC

Genres

hip-hop & raphip-hop/rapdutch rap pop

Biography

Natalio Rijssel, the Dutch-Jamaican-Surinamese dancehall artist known as Kalibwoy, is elevating the genre to new heights with his unique sound and international ambitions. Having honed his craft for years, Kalibwoy's music has captivated the dancehall scene, drawing inspiration from his diverse background and experiences in the music industry. His distinctive style, influenced by artists like Vybz Kartel and Sizzla, has garnered global attention, with tracks like 'Palo' featured in Rihanna's SAVAGE x FENTY show and his EP 'FRASS4LIFE' showcasing his versatility and boundary-pushing creativity.

Kalibwoy's journey from The Netherlands to Surinam and back has shaped his artistry, setting him apart with a keen understanding of artist development and a broad range of musical influences. Embracing a mix of sounds and artists, Kalibwoy keeps his audience engaged and intrigued, pushing the boundaries of dancehall music while staying true to his roots and passion for the industry as a whole.

Top Brand Affinities

Report Date: 2025-09-09

Kalibwoy is a clear fit for 25-34 & 18-24 audiences with strength across NETHERLANDS, SURINAME, UNITED STATES. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (936 avg likes per post); Instagram builds the community layer. Affinity data highlights Efteling, Mixcloud, Hema, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kalibwoy score 2.29% — Strong bucket.

Brand: EftelingBrand: MixcloudBrand: Hema

Followers:40,785

Engagements:936

Rate:2.3%

Posts:156

Avg Likes:936

Avg Comments:133

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,785 · Engagements 936 · Rate 2.3% Posts 156 · Views 0 · Avg Likes 936 · Avg Comments 133 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 26% 35-44: 16% 13-17: 4%	Largest: 25-34 (51%); next: 18-24 (26%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	NETHERLANDS (59%) SURINAME (6%) UNITED STATES (5%) FRANCE (4%) BELGIUM (3%)	Top regions: NETHERLANDS (59%), SURINAME (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 936 avg likes/post	best engagement: Instagram 936 avg likes

Top Brand Affinities

Efteling

Score: 22.18

Mixcloud

Score: 20.44

Hema

Score: 16.14

Pioneer

Score: 15.13

Hennessy

Score: 10.91

Dsquared

Score: 10.64

Akai

Score: 10.52

KLM

Score: 10.52

Beats Electronics

Score: 9.93

Stone Island

Score: 9.91

SoundCloud

Score: 9.87

New Era

Score: 9.75

Brand	Category	Score
Efteling		22.18
Mixcloud		20.44
Hema		16.14
Pioneer		15.13
Hennessy		10.91
Dsquared		10.64
Akai		10.52
KLM		10.52
Beats Electronics		9.93
Stone Island		9.91
SoundCloud		9.87
New Era		9.75
Zalando		9.60
Amstel		9.47
Spotify Music		8.98
Ableton		8.37
Foot Locker		8.16
Grey Goose		7.43
Amazon Music		7.27
Sneaker News		7.10
Clarks		6.97
Tomorrowland		6.71
Moët & Chandon		5.49
Bacardi		4.53
boohoo		4.42
Versace		3.92
Heineken		3.87
BALMAIN		3.75
Christian Louboutin		3.71
UEFA		3.58
Pull&Bear		3.45
Dr. Martens		3.21
Rolex		2.95
Timberland		2.79
Cartier		2.77
Fila		2.75
Louis Vuitton		2.66
Puma		2.64
Red Bull		2.59
The North Face		2.53
KENZO		2.51
Carhartt		2.47
musical.ly		2.44
Guess		2.39
ASOS		2.38
MTV		2.30
Fendi		2.30
Balenciaga		2.24
Kodak		2.23
Calvin Klein		2.23