Kali Uchis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
16,822,534
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
2025-10-08 03:56:00 UTC
Genres
Biography
Known for her unmatched talent and captivating stage presence, Kali Uchis continues to push boundaries with her recent Spanish-language LP "Orquídeas," receiving widespread acclaim. Collaborating with industry giants and selling out arenas worldwide, she has cemented her place as a trailblazer in contemporary music. From earning accolades at the Variety Hitmakers to delivering electrifying sets at festivals like Governors Ball and Austin City Limits, Kali Uchis shines as a visionary artist who effortlessly navigates diverse musical landscapes.
Kali Uchis engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, MEXICO. The fan base skews heavily female (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (1,650,000 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Jean Paul Gaultier, All Saints, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 16,822,534 · Engagements 1,377,156 · Rate 8.2% Posts 397 · Views 1,953,718 · Avg Likes 1,365,672 · Avg Comments 4,464 · Avg Views 1,953,718 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 28% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (28%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (11%) MEXICO (8%) COLOMBIA (5%) ARGENTINA (3%) |
Top regions: UNITED STATES (35%), BRAZIL (11%), MEXICO (8%) |
| Platform Engagement | Tiktok: 1,650,000 avg views/post · Youtube: 303,718 avg views/post | Best reach: Tiktok 1,650,000 avg views; best engagement: Tiktok 165,900 avg likes |
Top Brand Affinities
Jean Paul Gaultier
All Saints
Glossier
Maison Margiela
ULTA Beauty
Lime Crime
Fenty beauty
Barbie
Urban Outfitters
MISSGUIDED
Lollapalooza
Coachella
| Brand | Category | Score |
|---|---|---|
| Jean Paul Gaultier | 10.07 | |
| All Saints | 10.06 | |
| Glossier | 8.80 | |
| Maison Margiela | 8.07 | |
| ULTA Beauty | 7.19 | |
| Lime Crime | 7.15 | |
| Fenty beauty | 7.08 | |
| Barbie | 6.93 | |
| Urban Outfitters | 6.91 | |
| MISSGUIDED | 6.77 | |
| Lollapalooza | 6.12 | |
| Coachella | 5.94 | |
| Champion | 5.65 | |
| boohoo | 5.45 | |
| Vivienne Westwood | 5.29 | |
| SoundCloud | 5.23 | |
| Hot Topic | 5.20 | |
| NARS Cosmetics | 4.95 | |
| Coach | 4.91 | |
| Steve Madden | 4.84 | |
| FashionNova | 4.78 | |
| Stüssy | 4.74 | |
| Alexander McQueen | 4.35 | |
| essie | 4.35 | |
| ASOS | 4.32 | |
| Estee Lauder | 4.32 | |
| BH Cosmetics | 4.30 | |
| Kodak | 4.26 | |
| Kylie Cosmetics | 4.09 | |
| Dr. Martens | 4.00 | |
| Hollister Co | 3.94 | |
| Clinique | 3.93 | |
| Anastasia Beverly Hills | 3.91 | |
| Smashbox | 3.87 | |
| Forever 21 | 3.80 | |
| Verizon | 3.75 | |
| Cartoon Network | 3.74 | |
| Benefit Cosmetics | 3.64 | |
| Marc Jacobs | 3.62 | |
| American Eagle | 3.52 | |
| NORDSTROM | 3.41 | |
| Too Faced Cosmetics | 3.38 | |
| NYX Cosmetics | 3.29 | |
| shein | 3.28 | |
| Carhartt | 3.18 | |
| Showtime | 3.08 | |
| Urban Decay Cosmetics | 3.00 | |
| Lancôme | 2.92 | |
| Hennessy | 2.87 | |
| Spotify Music | 2.71 |
Official Profiles
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LoginArtist: Kali Uchis
The map shows every radio station that aired Kali Uchis today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 2,562,581
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
2,562,581 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:10:08 | SAD GIRLZ LUV MONEY Remix (feat. Kali Uchis and Moliy) | Konbini Radio | Paris, FR | 194 |
| 2025-08-22 13:05:39 | Is It a Crime | LITT Hip-Hop | Los Angeles, US | 180 |
| 2025-08-22 12:48:20 | Is It a Crime | KEZE-FM (Hot 96.9FM Spokane) | Spokane, WA, US | 177 |
| 2025-08-22 12:35:15 | Is It a Crime | KMEL | San Francisco, CA, US | 166 |
| 2025-08-22 12:32:30 | All I Can Say | Deejay | Milan, IT | 175 |
| 2025-08-22 12:16:28 | After The Storm | XHUIA-FM [Ibero 90.9] | Mexico City, DF, MX | 199 |
| 2025-08-22 12:15:27 | Is It a Crime | WHZT-FM | Spartanburg, SC, US | 170 |
| 2025-08-22 12:14:18 | Is It a Crime | KISV-FM | Bakersfield, CA, US | 155 |
| 2025-08-22 11:53:08 | Is It a Crime | The Heat | Washington, D.C., US | 23 |
| 2025-08-22 11:31:25 | Is It a Crime | KDGS-FM | Wichita, KS, US | 180 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
