Kali Malone
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
60,299
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 12:37:26 UTC
Genres
Biography
Malone's musical journey began with studying electro-acoustic composition in Stockholm in 2012, leading to collaborations with experimental groups like Hästköttskandalen and Golden Offence Orchestra. She has released works on labels such as Ascetic House and iDEAL Recordings, and her EP Organ Dirges 2016-2017 and LP Cast of Mind have received critical acclaim. Malone's diverse musical output includes ambient techno collaborations and contributions to compilations like The Harmonic Series Vol. 2, highlighting her innovative approach to sound exploration.
Kali Malone speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, ITALY. Composition is heavily male (83%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (7,615 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ann Demeulemeester, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 60,299 · Engagements 3,285 · Rate 5.4% Posts 445 · Views 7,615 · Avg Likes 3,280 · Avg Comments 25 · Avg Views 7,615 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 19% 18-24: 19% 45-64: 12% |
Largest: 25-34 (43%); next: 35-44 (19%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (11%) ITALY (7%) GERMANY (7%) FRANCE (6%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (11%), ITALY (7%) |
| Platform Engagement | Instagram: 3,147 avg likes/post · Youtube: 7,615 avg views/post | Best reach: Youtube 7,615 avg views; best engagement: Instagram 3,147 avg likes |
Top Brand Affinities
MOOG
Ann Demeulemeester
Mixcloud
Courrèges
Ableton
Ampeg
Akai
Jil Sander
Akg
SoundCloud
Acne Studios
Hasselblad
| Brand | Category | Score |
|---|---|---|
| MOOG | 127.16 | |
| Ann Demeulemeester | 100.15 | |
| Mixcloud | 83.97 | |
| Courrèges | 58.63 | |
| Ableton | 52.42 | |
| Ampeg | 34.58 | |
| Akai | 21.66 | |
| Jil Sander | 19.57 | |
| Akg | 18.34 | |
| SoundCloud | 15.75 | |
| Acne Studios | 15.40 | |
| Hasselblad | 13.14 | |
| Jean Paul Gaultier | 12.06 | |
| Tate Modern | 11.34 | |
| Arduino | 10.61 | |
| Marni | 10.04 | |
| Xerox | 9.36 | |
| JACQUEMUS | 9.21 | |
| Sennheiser | 8.59 | |
| Pro Tools | 8.46 | |
| Atmos | 7.71 | |
| Loewe | 7.51 | |
| Kodak | 7.07 | |
| Vivienne Westwood | 6.97 | |
| Spotify Music | 6.68 | |
| Maison Margiela | 6.33 | |
| Leica | 5.74 | |
| Alexander McQueen | 5.22 | |
| Holden | 4.89 | |
| Hurley | 4.73 | |
| Fujifilm | 4.65 | |
| Polaroid | 4.50 | |
| Dr. Martens | 4.19 | |
| Beats Electronics | 3.86 | |
| Olympus | 3.86 | |
| Kickstarter | 3.76 | |
| Miu Miu | 3.69 | |
| Paramount Pictures | 3.50 | |
| Warner Bros | 3.34 | |
| Heinz | 3.31 | |
| Philips | 3.17 | |
| Panasonic | 2.96 | |
| Garnier | 2.93 | |
| Tesco | 2.85 | |
| Carhartt | 2.84 | |
| Pantone Inc | 2.75 | |
| Tinder | 2.74 | |
| Paypal | 2.42 | |
| Showtime | 2.41 | |
| Skoda | 2.23 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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