Kaleo Brand Affinity ranks highest Lollapalooza at 7.84% . Very Strong. Score DMDB 73.43% | Fanbase 61.72%

Kaleo — pop artist from IS.

Icelandic rock band KALEO is set to release their third studio album, MIXED EMOTIONS, on May 9. Produced by Eddie Spear and co-produced by frontman JJ Julius…

Kaleo

Superstar

Country: IS | Gender: male | Artist ID: 11e81bc3-71dc-4120-bd3a-a0369fe50396

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Genres

popicelandic indierockmodern rockicelandic rockalternativemodern alternative rockalternative

Influential: 73.43% Fanbase: 61.72% Trending: 79.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 7.84% • Very Strong

As of 2025-09-09

2,617,216

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.43% | Fanbase 61.72% | Trending 79.28% | CAREER STAGE: SUPERSTAR

Biography

Icelandic rock band KALEO is set to release their third studio album, MIXED EMOTIONS, on May 9. Produced by Eddie Spear and co-produced by frontman JJ Julius Son and Shawn Everett, the album explores themes ranging from ending gun violence to overcoming despair. With a focus on embracing a full spectrum of emotions, the album showcases KALEO's versatility, from high-energy tracks to introspective pieces.

Having garnered over 4 billion global streams and multiple international certifications, KALEO has established themselves as a prominent force in the music industry. The band has sold out numerous headlining shows and performed at major festivals such as Coachella, Lollapalooza, and Bonnaroo. Their hit song "Way Down We Go" has amassed over 1.3 billion streams on Spotify and has become a viral sensation on TikTok. In 2022, KALEO performed nearly 100 shows across 22 countries, selling over a quarter of a million tickets. The band is scheduled to tour Australia, New Zealand, Mexico, and South America in 2025, followed by dates in North America through May of that year.

Report Date: 2025-09-09

Kaleo resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (59%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (53,700 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Lollapalooza, Movistar, Coors makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaleo score 0.35% — Low bucket.

Brand: LollapaloozaBrand: MovistarBrand: Coors

Followers:2,617,216

Engagements:9,202

Rate:0.4%

Posts:3,209

Avg Likes:9,017

Avg Comments:152

Avg Views:65,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,617,216 · Engagements 9,202 · Rate 0.4% Posts 3,209 · Views 65,550 · Avg Likes 9,017 · Avg Comments 152 · Avg Views 65,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 35-44: 9% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (15%) BRAZIL (15%) INDIA (6%) ICELAND (6%) RUSSIA (4%)	Top regions: UNITED STATES (15%), BRAZIL (15%), INDIA (6%)
Platform Engagement	Instagram: 6,086 avg likes/post · Tiktok: 11,850 avg views/post · Youtube: 53,700 avg views/post	Best reach: Youtube 53,700 avg views; best engagement: Instagram 6,086 avg likes

Top Brand Affinities

Lollapalooza

Score: 7.84

Movistar

Score: 6.20

Coors

Score: 4.44

Showtime

Score: 3.59

Guinness

Score: 3.38

NHL

Score: 3.00

AMC

Score: 2.93

Budweiser

Score: 2.92

Polaroid

Score: 2.82

Urban Outfitters

Score: 2.81

Geocaching

Score: 2.80

Busch

Score: 2.56

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Top Brand Affinities

Brand	Category	Score
Lollapalooza		7.84
Movistar		6.20
Coors		4.44
Showtime		3.59
Guinness		3.38
NHL		3.00
AMC		2.93
Budweiser		2.92
Polaroid		2.82
Urban Outfitters		2.81
Geocaching		2.80
Busch		2.56
HBO		2.56
Lululemon Athletica		2.53
Coachella		2.50
Dr. Martens		2.49
Kodak		2.47
NBC		2.43
BBC		2.42
Jack Daniels		2.34
Paramount Pictures		2.32
Lush		2.31
Sunnies Studios		2.28
Chrysler		2.20
Tinder		2.10
Spotify Music		2.09
ASOS		2.05
A Game of Tones		2.04
The North Face		1.96
Pepsi		1.90
Fujifilm		1.88
Levi's		1.87
Star Wars		1.79
Bellagio		1.72
CBS Television Studios		1.64
National Geographic		1.64
GoPro		1.64
Target		1.62
Under Armour		1.60
CBS		1.58
Airbnb		1.58
Vans		1.57
Pixar		1.57
Heineken		1.57
Sony		1.53
Red Bull		1.51
DC Entertainment		1.48
Harley-Davidson		1.46
Fiat		1.44
NFL		1.43