Kalaido

Kalaido — electronic artist from US.

Kalaido is the brainchild of Portland-based composer and producer Phoenix Glendinning, known for his melodic, instrumental hip hop sound that combines live…

Influence: 49.37% Fanbase: 17.21% Trending: 65.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 54.55% • Very Strong

As of 2025-09-08

18,323

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:57 UTC

Genres

electroniclo-fi beatsjapanese chillhopelectronicdowntempo

Biography

Kalaido is the brainchild of Portland-based composer and producer Phoenix Glendinning, known for his melodic, instrumental hip hop sound that combines live instruments, field recordings, and VSTs. After debuting with Moonlit Tales in December 2018 through College Music, Kalaido has released singles and remixes on labels like United Common Records, Hip Dozer, and Night Time Stories. His latest release, Ghosts of the Floating World, came out in April 2021 with Lofi Girl.

In 2025, Kalaido is poised to release his third album, "In Praise of Shadows," marking a stylistic shift towards live instrumentation and incorporating jazz, ambient, and house elements alongside his signature lofi/instrumental hip hop style. Apart from Kalaido, Phoenix Glendinning also creates orchestral soundtrack music under his own name and has composed original OSTs for video games like Leaving Lyndow (2017) and Eastshade (2019).

Top Brand Affinities

Report Date: 2025-09-08

Kalaido performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, CANADA. Audience composition is heavily male (76%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,362 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ableton, Akai, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Kalaido is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kalaido score 1.82% — Moderate bucket.

Brand: AbletonBrand: AkaiBrand: MOOG

Followers:18,323

Engagements:333

Rate:1.8%

Posts:125

Avg Likes:315

Avg Comments:39

Avg Views:2,362

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,323 · Engagements 333 · Rate 1.8% Posts 125 · Views 2,362 · Avg Likes 315 · Avg Comments 39 · Avg Views 2,362	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 40% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (42%) BRAZIL (5%) CANADA (5%) FRANCE (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (42%), BRAZIL (5%), CANADA (5%)
Platform Engagement	Instagram: 231 avg likes/post · Youtube: 2,362 avg views/post	Best reach: Youtube 2,362 avg views; best engagement: Instagram 231 avg likes

Top Brand Affinities

Ableton

Score: 54.55

Akai

Score: 42.48

MOOG

Score: 35.85

Amazon Music

Score: 35.53

Beats Electronics

Score: 25.92

Akg

Score: 21.26

Atmos

Score: 15.70

SoundCloud

Score: 14.21

Spotify Music

Score: 13.22

Pro Tools

Score: 12.18

Capcom

Score: 10.28

Riot Games

Score: 9.09

Brand	Category	Score
Ableton		54.55
Akai		42.48
MOOG		35.85
Amazon Music		35.53
Beats Electronics		25.92
Akg		21.26
Atmos		15.70
SoundCloud		14.21
Spotify Music		13.22
Pro Tools		12.18
Capcom		10.28
Riot Games		9.09
Final Fantasy		8.88
Pacific Northwest Wonderland		8.64
DeviantArt		8.28
Kickstarter		6.88
Pioneer		5.66
RAZER		5.43
Gundam		5.11
Chick-fil-A		5.10
Bethesda Softworks		5.03
Kodak		4.99
Nintendo		4.33
Bandai Namco		4.30
Warner Bros		4.20
Cartoon Network		4.04
Columbia Pictures		3.88
League of Legends		3.76
Fallout		3.55
Fujifilm		3.49
Prismacolor		3.20
Lollapalooza		3.01
Adobe		2.98
Ubisoft		2.96
Matrix		2.88
Star Wars		2.78
Lush		2.71
Lululemon Athletica		2.71
Sprite		2.66
Nickelodeon		2.59
Microsoft		2.47
Activision Blizzard		2.47
Timberland		2.46
Polaroid		2.43
Showtime		2.43
Sony		2.42
Lego		2.37
Busch		2.13
Airbnb		2.07
Dr. Martens		2.07