Kaiser Chiefs Brand Affinity ranks highest Sky Sports at 22.44% . Very Strong. Score DMDB 65.07% | Fanbase 59.99%

Kaiser Chiefs — rock artist from GB.

With nearly two decades of experience and a robust discography of stadium hits, Kaiser Chiefs have returned to the music scene. Following a series of notable…

Kaiser Chiefs

Recognizable

Country: GB | Artist ID: 11e81bba-5287-79a6-bb54-a0369fe50396

Find Artist

Genres

rockmodern rockrockpop rockalternativealternative rockalternativeindie rock

Influential: 65.07% Fanbase: 59.99% Trending: 67.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 22.44% • Very Strong

As of 2025-09-09

383,076

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.07% | Fanbase 59.99% | Trending 67.61% | CAREER STAGE: MAINSTREAM

Biography

With nearly two decades of experience and a robust discography of stadium hits, Kaiser Chiefs have returned to the music scene. Following a series of notable live performances, including appearances at the Invictus Games opening ceremony and the Queen's Jubilee celebrations, the band released their latest single, "How 2 Dance," as a preview of their upcoming album set to debut in 2023.

Fronted by Ricky Wilson and featuring Andrew "Whitey" White, Simon Rix, Peanut, and Vijay Mistry, Kaiser Chiefs aim to blend elements from their previous albums to create a fresh sound. Building on the success of their 2019 release, "Duck," the band is poised to deliver new, hook-driven tracks that showcase their signature style and appeal to dance music enthusiasts worldwide.

Report Date: 2025-09-09

Kaiser Chiefs cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, BRAZIL, UNITED STATES. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 8,668 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sky Sports, ITV, Waitrose, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaiser Chiefs score 0.48% — Low bucket.

Brand: Sky SportsBrand: ITVBrand: Waitrose

Followers:383,076

Engagements:1,828

Rate:0.5%

Posts:2,707

Avg Likes:1,791

Avg Comments:26

Avg Views:10,032

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 383,076 · Engagements 1,828 · Rate 0.5% Posts 2,707 · Views 10,032 · Avg Likes 1,791 · Avg Comments 26 · Avg Views 10,032	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 34% 35-44: 8% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (34%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (22%) BRAZIL (15%) UNITED STATES (8%) SOUTH AFRICA (6%) MEXICO (5%)	Top regions: UNITED KINGDOM (22%), BRAZIL (15%), UNITED STATES (8%)
Platform Engagement	Instagram: 1,122 avg likes/post · Tiktok: 8,668 avg views/post · Youtube: 1,364 avg views/post	Best reach: Tiktok 8,668 avg views; best engagement: Instagram 1,122 avg likes

Top Brand Affinities

Sky Sports

Score: 22.44

ITV

Score: 16.59

Waitrose

Score: 15.94

ASDA

Score: 14.79

Morrisons

Score: 13.51

Costa Coffee

Score: 12.49

Fred Perry

Score: 11.71

Lollapalooza

Score: 11.35

Sainsbury's

Score: 10.77

Tate Modern

Score: 9.95

Easyjet

Score: 9.66

Marks & Spencer

Score: 9.48

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Top Brand Affinities

Brand	Category	Score
Sky Sports		22.44
ITV		16.59
Waitrose		15.94
ASDA		14.79
Morrisons		13.51
Costa Coffee		12.49
Fred Perry		11.71
Lollapalooza		11.35
Sainsbury's		10.77
Tate Modern		9.95
Easyjet		9.66
Marks & Spencer		9.48
Vauxhall		9.29
Next		8.49
Movistar		6.90
Selfridges		6.59
River Island		6.45
Ryanair		6.23
Carlsberg		5.97
Tesco		5.77
Cadbury		5.71
Lush		5.50
BBC		5.36
ALDI		5.28
Guinness		5.25
Baileys		5.08
Primark		5.06
Columbia Pictures		4.79
Harrods		4.55
Dr. Martens		3.96
Lindt		3.96
UEFA		3.84
MTV		3.74
Lego		3.69
AMC		3.68
Snoopy And The Peanuts Gang		3.52
Topshop		3.27
Campari		3.24
Warner Bros		3.13
ASOS		3.04
Spotify Music		2.89
Star Wars		2.84
Heineken		2.83
Comedy Central		2.78
HBO		2.69
NBC		2.67
Aperol		2.63
Sunnies Studios		2.59
Showtime		2.56
LEGOLAND		2.55