Kaiser Chiefs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
383,076
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:50 UTC
Genres
Biography
Fronted by Ricky Wilson and featuring Andrew "Whitey" White, Simon Rix, Peanut, and Vijay Mistry, Kaiser Chiefs aim to blend elements from their previous albums to create a fresh sound. Building on the success of their 2019 release, "Duck," the band is poised to deliver new, hook-driven tracks that showcase their signature style and appeal to dance music enthusiasts worldwide.
Kaiser Chiefs cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, BRAZIL, UNITED STATES. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 8,668 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Sky Sports, ITV, Waitrose, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 383,076 · Engagements 1,828 · Rate 0.5% Posts 2,707 · Views 10,032 · Avg Likes 1,791 · Avg Comments 26 · Avg Views 10,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 34% 35-44: 8% 13-17: 4% |
Largest: 18-24 (49%); next: 25-34 (34%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED KINGDOM (22%) BRAZIL (15%) UNITED STATES (8%) SOUTH AFRICA (6%) MEXICO (5%) |
Top regions: UNITED KINGDOM (22%), BRAZIL (15%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 1,122 avg likes/post · Tiktok: 8,668 avg views/post · Youtube: 1,364 avg views/post | Best reach: Tiktok 8,668 avg views; best engagement: Instagram 1,122 avg likes |
Top Brand Affinities
Sky Sports
ITV
Waitrose
ASDA
Morrisons
Costa Coffee
Fred Perry
Lollapalooza
Sainsbury's
Tate Modern
Easyjet
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| Sky Sports | 22.44 | |
| ITV | 16.59 | |
| Waitrose | 15.94 | |
| ASDA | 14.79 | |
| Morrisons | 13.51 | |
| Costa Coffee | 12.49 | |
| Fred Perry | 11.71 | |
| Lollapalooza | 11.35 | |
| Sainsbury's | 10.77 | |
| Tate Modern | 9.95 | |
| Easyjet | 9.66 | |
| Marks & Spencer | 9.48 | |
| Vauxhall | 9.29 | |
| Next | 8.49 | |
| Movistar | 6.90 | |
| Selfridges | 6.59 | |
| River Island | 6.45 | |
| Ryanair | 6.23 | |
| Carlsberg | 5.97 | |
| Tesco | 5.77 | |
| Cadbury | 5.71 | |
| Lush | 5.50 | |
| BBC | 5.36 | |
| ALDI | 5.28 | |
| Guinness | 5.25 | |
| Baileys | 5.08 | |
| Primark | 5.06 | |
| Columbia Pictures | 4.79 | |
| Harrods | 4.55 | |
| Dr. Martens | 3.96 | |
| Lindt | 3.96 | |
| UEFA | 3.84 | |
| MTV | 3.74 | |
| Lego | 3.69 | |
| AMC | 3.68 | |
| Snoopy And The Peanuts Gang | 3.52 | |
| Topshop | 3.27 | |
| Campari | 3.24 | |
| Warner Bros | 3.13 | |
| ASOS | 3.04 | |
| Spotify Music | 2.89 | |
| Star Wars | 2.84 | |
| Heineken | 2.83 | |
| Comedy Central | 2.78 | |
| HBO | 2.69 | |
| NBC | 2.67 | |
| Aperol | 2.63 | |
| Sunnies Studios | 2.59 | |
| Showtime | 2.56 | |
| LEGOLAND | 2.55 |
Official Profiles
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LoginArtist: Kaiser Chiefs
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 6,182,819
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
3,197,287 | 51.71% |
| [+] |
|
2,835,496 | 45.86% |
| [+] |
|
144,221 | 2.33% |
| [+] |
|
5,815 | 0.09% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 03:00 UTC | Kaiser Chiefs | Bradford Live | Bradford, United Kingdom | |
| 2026-02-15 03:00 UTC | Kaiser Chiefs | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-02-16 03:00 UTC | Kaiser Chiefs | Stockton Globe | Stockton-on-Tees, United Kingdom | |
| 2026-02-18 03:00 UTC | Kaiser Chiefs | Livehouse | Dundee, United Kingdom | |
| 2026-02-19 03:00 UTC | Kaiser Chiefs | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-02-21 03:00 UTC | Kaiser Chiefs | Eventim Apollo | London, United Kingdom | |
| 2026-02-22 02:30 UTC | Kaiser Chiefs, Connexin Live - Premium Packages | Connexin Live | Hull, United Kingdom | |
| 2026-02-24 03:30 UTC | Kaiser Chiefs | UEA LCR Norwich | Norwich, United Kingdom | |
| 2026-02-25 02:30 UTC | Kaiser Chiefs | Swansea Arena | Swansea, United Kingdom | |
| 2026-02-27 02:30 UTC | Kaiser Chiefs | Bournemouth International Centre | Bournemouth, United Kingdom | |
| 2026-02-28 03:00 UTC | Kaiser Chiefs | Cambridge Corn Exchange | Cambridge, United Kingdom | |
| 2026-03-01 03:00 UTC | Kaiser Chiefs | Wolverhampton Civic Hall | Wolverhampton, United Kingdom | |
| 2026-03-01 03:00 UTC | Kaiser Chiefs - MORE EMPLOYMENT 2026 | University of Wolverhampton at the Civic Hall | Wolverhampton, United Kingdom | — |















