Kaia Lana
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,260,174
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 07:58:39 UTC
Genres
Biography
El álbum incluye canciones como “Dejarte me lo debo a mí”, “Amantes Astrales”, “Volver a Empezar”, “Vuelvo a Mí”, “Anclada”, “Vienen y Van” y “Vas a querer”, que reflejan la personalidad y el crecimiento de Kaia en letras de empoderamiento, valor y amor propio. ¿Cómo Sonaría un Disco? es su segundo lanzamiento discográfico, consolidando un amplio repertorio musical que presentará en vivo a lo largo del 2023 en México y Estados Unidos.
Kaia Lana cuts through with 18-24 & 25-34 audiences and consistency across MEXICO, ARGENTINA, COLOMBIA. A heavily female (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 46,092 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Univision, Warner Music, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,260,174 · Engagements 3,760 · Rate 0.3% Posts 380 · Views 46,092 · Avg Likes 3,692 · Avg Comments 100 · Avg Views 46,092 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 33% 35-44: 11% 13-17: 6% |
Largest: 18-24 (47%); next: 25-34 (33%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
MEXICO (32%) ARGENTINA (11%) COLOMBIA (11%) PERU (9%) SPAIN (6%) |
Top regions: MEXICO (32%), ARGENTINA (11%), COLOMBIA (11%) |
| Platform Engagement | Instagram: 1,320 avg likes/post · Youtube: 46,092 avg views/post | Best reach: Youtube 46,092 avg views; best engagement: Youtube 2,372 avg likes |
Top Brand Affinities
Univision
Warner Music
Amazon Music
Cafecito
LATAM
Pro Tools
Movistar
Suavecito
Pull&Bear
Spotify Music
Cartoon Network
VidaSana
| Brand | Category | Score |
|---|---|---|
| Univision | 27.22 | |
| Warner Music | 23.23 | |
| Amazon Music | 9.99 | |
| Cafecito | 8.48 | |
| LATAM | 8.18 | |
| Pro Tools | 7.90 | |
| Movistar | 7.47 | |
| Suavecito | 6.93 | |
| Pull&Bear | 3.84 | |
| Spotify Music | 3.51 | |
| Cartoon Network | 3.23 | |
| VidaSana | 3.10 | |
| Bacardi | 3.04 | |
| Pepsi | 2.95 | |
| Warner Bros | 2.80 | |
| Lollapalooza | 2.57 | |
| MTV | 2.55 | |
| Tomorrowland | 2.48 | |
| Pixar | 2.46 | |
| Nickelodeon | 2.42 | |
| Guess | 2.28 | |
| Jack Daniels | 2.28 | |
| Snoopy And The Peanuts Gang | 2.16 | |
| Jaguar | 1.88 | |
| Mitsubishi | 1.85 | |
| Huawei | 1.81 | |
| NFL | 1.73 | |
| SoundCloud | 1.60 | |
| Transformers | 1.59 | |
| Pokemon Go | 1.58 | |
| Calvin Klein | 1.53 | |
| Versace | 1.51 | |
| Fujifilm | 1.49 | |
| Coca-Cola | 1.48 | |
| Bershka | 1.44 | |
| Pandora | 1.44 | |
| HBO | 1.40 | |
| Sony | 1.38 | |
| Beats Electronics | 1.38 | |
| L'Oréal Paris | 1.36 | |
| FIFA | 1.35 | |
| Heineken | 1.34 | |
| Star Wars | 1.32 | |
| Bellagio | 1.30 | |
| Netflix | 1.30 | |
| musical.ly | 1.30 | |
| Chipotle Mexican Grill | 1.27 | |
| shein | 1.25 | |
| Nikon | 1.24 | |
| Coachella | 1.24 |
Official Profiles
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LoginArtist: Kaia Lana
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Concerts
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|---|---|---|---|---|
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