Kai straw

Kai straw — r&b, funk & soul artist from US.

After giving up my home to travel the world and write songs, I embraced a nomadic lifestyle following 12+ years of sobriety and newfound Christian faith. This…

Influence: 51.36% Fanbase: 23.64% Trending: 65.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Coors • 7.39% • Very Strong

As of 2025-09-09

49,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:24:05 UTC

Genres

r&b, funk & soulvapor soulrnbcontemporary r&b

Biography

After giving up my home to travel the world and write songs, I embraced a nomadic lifestyle following 12+ years of sobriety and newfound Christian faith. This shift marked a rebellion against my previous creature-of-habit self, leading me to explore new paths of growth and personal expansion.

Transitioning from a nightclub manager to a full-time musician during the pandemic, I discovered that amidst chaos and loss lie opportunities for new beginnings. To delve deeper into my journey and support my music, follow my blog at kaistraw.com, tune into The Kai Straw Podcast on Spotify, or join my Patreon crew at www.patreon.com/kaistraw for early access to music releases. For direct communication and updates, reach out at (707) 289-3895.

Top Brand Affinities

Report Date: 2025-09-09

Kai straw speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (13,758 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Coors, MamaBear, Free People, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kai straw score 2.01% — Strong bucket.

Brand: CoorsBrand: MamaBearBrand: Free People

Followers:49,562

Engagements:997

Rate:2.0%

Posts:273

Avg Likes:910

Avg Comments:113

Avg Views:14,722

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 49,562 · Engagements 997 · Rate 2.0% Posts 273 · Views 14,722 · Avg Likes 910 · Avg Comments 113 · Avg Views 14,722	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 37% 35-44: 8% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (55%) CANADA (6%) UNITED KINGDOM (6%) BRAZIL (5%) UKRAINE (3%)	Top regions: UNITED STATES (55%), CANADA (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 456 avg likes/post · Tiktok: 964 avg views/post · Youtube: 13,758 avg views/post	Best reach: Youtube 13,758 avg views; best engagement: Instagram 456 avg likes

Top Brand Affinities

Coors

Score: 7.39

MamaBear

Score: 6.02

Free People

Score: 5.77

Bud Light

Score: 5.45

Tim Hortons

Score: 5.41

Jameson

Score: 5.13

Pacific Northwest Wonderland

Score: 5.08

Ableton

Score: 4.99

SoundCloud

Score: 4.96

Taco Bell

Score: 4.93

Jeep

Score: 4.48

American Eagle

Score: 4.42

Brand	Category	Score
Coors		7.39
MamaBear		6.02
Free People		5.77
Bud Light		5.45
Tim Hortons		5.41
Jameson		5.13
Pacific Northwest Wonderland		5.08
Ableton		4.99
SoundCloud		4.96
Taco Bell		4.93
Jeep		4.48
American Eagle		4.42
Margaritaville		4.24
Showtime		3.87
Verizon		3.77
Busch		3.51
Lululemon Athletica		3.45
Beats Electronics		3.42
Spotify Music		3.28
Gatorade		3.05
Coachella		2.73
Nickelodeon		2.71
Dodge		2.65
Chrysler		2.58
Walmart		2.55
Urban Outfitters		2.53
Tinder		2.42
Airbnb		2.41
Sunnies Studios		2.37
Kodak		2.35
NHL		2.35
Carhartt		2.30
WWE		2.28
Budweiser		2.21
The North Face		2.21
Ubisoft		2.18
Lollapalooza		2.17
Scion		2.17
Paramount Pictures		2.13
Vans		2.12
Gymshark		2.10
Target		2.10
Under Armour		2.07
Geocaching		2.06
Harley-Davidson		2.01
Chevrolet		1.92
NFL		1.91
Cadillac		1.86
Pandora		1.84
Chipotle Mexican Grill		1.84