Kælan Mikla

Kælan Mikla — rock artist from IS.

Kælan Mikla, formed in 2013 through a poetry competition, quickly became a prominent fixture in Reykjavik's music scene. The release of their hit song "Kalt"…

Influence: 49.39% Fanbase: 21.24% Trending: 63.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 56.73% • Very Strong

As of 2025-09-10

80,436

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:03:05 UTC

Genres

rockgrave waveicelandic rockrockalternative rockalternativealternativeelectronicelectronicpunkdark post-punkicelandic post-punk

Biography

Kælan Mikla, formed in 2013 through a poetry competition, quickly became a prominent fixture in Reykjavik's music scene. The release of their hit song "Kalt" in 2015 garnered international attention, leading to performances alongside renowned bands and praise from iconic artists like Robert Smith of The Cure. Known for their dark, immersive sound and captivating live shows, Kælan Mikla's fourth album, "Undir Köldum Norðurljósum," released in 2021, received widespread acclaim and featured a collaboration with French blackgaze band Alcest.

Top Brand Affinities

Report Date: 2025-09-10

Kælan Mikla resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 166,532 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Ampeg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kælan Mikla score 7.80% — Very Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ampeg

Followers:80,436

Engagements:6,277

Rate:7.8%

Posts:796

Avg Likes:5,773

Avg Comments:408

Avg Views:166,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 80,436 · Engagements 6,277 · Rate 7.8% Posts 796 · Views 166,532 · Avg Likes 5,773 · Avg Comments 408 · Avg Views 166,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 34% 35-44: 16% 45-64: 7%	Largest: 25-34 (39%); next: 18-24 (34%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (19%) BRAZIL (8%) MEXICO (7%) GERMANY (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (19%), BRAZIL (8%), MEXICO (7%)
Platform Engagement	Instagram: 1,412 avg likes/post · Youtube: 166,532 avg views/post	Best reach: Youtube 166,532 avg views; best engagement: Youtube 4,361 avg likes

Top Brand Affinities

MOOG

Score: 56.73

Mixcloud

Score: 31.39

Ampeg

Score: 27.96

Icelandair

Score: 19.94

Ableton

Score: 14.58

Bloodborne

Score: 14.26

Akai

Score: 12.88

Sennheiser

Score: 9.54

Lime Crime

Score: 7.86

Hot Topic

Score: 7.36

Dr. Martens

Score: 7.22

Spotify Music

Score: 6.47

Brand	Category	Score
MOOG		56.73
Mixcloud		31.39
Ampeg		27.96
Icelandair		19.94
Ableton		14.58
Bloodborne		14.26
Akai		12.88
Sennheiser		9.54
Lime Crime		7.86
Hot Topic		7.36
Dr. Martens		7.22
Spotify Music		6.47
Diablo		5.96
Warner Bros		5.45
SoundCloud		5.42
Bandai Namco		5.33
Pilsner Urquell		5.08
Resident Evil		5.01
Polaroid		4.83
Kodak		4.72
Sega		4.50
Gundam		4.25
The Witcher		4.21
Fallout		4.09
Kickstarter		3.93
Final Fantasy		3.91
Fujifilm		3.91
Mortal Kombat		3.91
Columbia Pictures		3.88
Paramount Pictures		3.43
MTV		3.34
Matrix		2.91
Showtime		2.84
Nickelodeon		2.68
Urban Decay Cosmetics		2.65
Faber-Castell		2.57
Tinder		2.51
Lollapalooza		2.47
Jaguar		2.31
Star Wars		2.16
Paypal		2.11
Pokemon Go		2.09
Guinness		2.08
Lush		2.07
Nintendo		2.02
Beats Electronics		1.96
Jack Daniels		1.92
League of Legends		1.87
BBC		1.74
Transformers		1.57