K1 De Ultimate

K1 De Ultimate — pop artist from NG.

K1 is a trailblazer in the Fuji music genre, revolutionizing the sound with his album "Talazo" in 1983. By infusing piano and strings into traditional Fuji…

Influence: 60.58% Fanbase: 53.43% Trending: 64.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 18.32% • Very Strong

As of 2025-09-11

415,396

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:06:50 UTC

Genres

popafropopnigerian popelectronicafrobeatsafricanfujiother african music

Biography

K1 is a trailblazer in the Fuji music genre, revolutionizing the sound with his album "Talazo" in 1983. By infusing piano and strings into traditional Fuji music, he created a fresh and vibrant sound that appealed to a younger audience and garnered widespread acclaim. K1's innovative approach to modernizing Fuji music set him apart from his peers and solidified his status as a cultural icon in the Nigerian music scene.

With the release of his debut album "Iba" in 1979 and the groundbreaking success of "Talazo" in 1983, K1 cemented his legacy as a pioneer in the evolution of Fuji music. His ability to blend traditional elements with contemporary influences not only revitalized the genre but also earned him numerous awards and accolades. K1's impact on the music industry continues to resonate, showcasing his enduring influence and contribution to Nigerian music history.

Top Brand Affinities

Report Date: 2025-09-11

K1 De Ultimate maintains consistent pull among 25-34 & 35-44 audiences across NIGERIA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Instagram with 1,484 avg likes per post; Instagram functions as the community touchpoint. Affinity with Airtel, A.P.C., CNN makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K1 De Ultimate score 0.36% — Low bucket.

Brand: AirtelBrand: A.P.C.Brand: CNN

Followers:415,396

Engagements:1,484

Rate:0.4%

Posts:1,930

Avg Likes:1,484

Avg Comments:28

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 415,396 · Engagements 1,484 · Rate 0.4% Posts 1,930 · Views 0 · Avg Likes 1,484 · Avg Comments 28 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 35-44: 27% 18-24: 10% 45-64: 4%	Largest: 25-34 (58%); next: 35-44 (27%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	NIGERIA (82%) UNITED STATES (4%) UNITED KINGDOM (3%) UNITED ARAB EMIRATES (2%) SOUTH AFRICA (1%)	Top regions: NIGERIA (82%), UNITED STATES (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 1,484 avg likes/post	best engagement: Instagram 1,484 avg likes

Top Brand Affinities

Airtel

Score: 18.32

A.P.C.

Score: 14.36

CNN

Score: 13.01

Pioneer

Score: 7.26

T.G.I. Friday's

Score: 6.40

Alibaba

Score: 5.49

Hennessy

Score: 5.30

Lexus

Score: 4.71

Paramount Pictures

Score: 3.85

BBC

Score: 3.43

Nokia

Score: 3.03

Monster Beverage

Score: 2.88

Brand	Category	Score
Airtel		18.32
A.P.C.		14.36
CNN		13.01
Pioneer		7.26
T.G.I. Friday's		6.40
Alibaba		5.49
Hennessy		5.30
Lexus		4.71
Paramount Pictures		3.85
BBC		3.43
Nokia		3.03
Monster Beverage		2.88
MTV		2.60
FOREX		2.58
FashionNova		2.48
Versace		2.42
Christian Louboutin		2.29
Fendi		2.24
H&M		2.06
Pepsi		1.94
Toyota		1.83
Bentley		1.80
Bugatti		1.63
Guinness		1.60
Balenciaga		1.47
GIVENCHY		1.41
Burberry		1.34
Gucci		1.32
Heineken		1.26
musical.ly		1.25
Rolex		1.20
Hyundai		1.14
Microsoft		1.11
Louis Vuitton		1.02
Prada		1.02
SoundCloud		1.01
Puma		0.99
Mercedes-Benz		0.94
The Olympic Games		0.93
Beats Electronics		0.87
Google		0.83
Lamborghini		0.81
Samsung Group		0.78
Spotify Music		0.77
Paypal		0.77
FIFA		0.75
Amazon		0.74
NBA		0.73
Vogue		0.72
Christian Dior		0.70