K’s Choice

K’s Choice — pop artist from BE.

K's Choice, founded by siblings Gert and Sam Bettens, evolved from their grungy roots to become a prominent fixture in Belgium's music scene. The band's…

Influence: 54.19% Fanbase: 32.08% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Delhaize • 118.47% • Very Strong

As of 2025-09-08

27,318

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:15:54 UTC

Genres

poppopalternative poprockbelgian rockdutch rockrockalternative rockamericanlilith

Biography

K's Choice, founded by siblings Gert and Sam Bettens, evolved from their grungy roots to become a prominent fixture in Belgium's music scene. The band's journey from their raw rock beginnings to the confessional style of their later albums showcased Sam Bettens' expressive vocals. Renowned for hits like "Not an Addict," K's Choice's discography spans from their platinum-selling breakthrough Paradise in Me to the introspective Echo Mountain and the diverse Love = Music.

Growing up in Antwerp, Sam and Gert Bettens initially formed the band the Choice, which later became K's Choice due to a naming conflict. Their music journey led them to international success with albums like Cocoon Crash and Almost Happy, collaborating with renowned producer Gil Norton. After a hiatus, the band reunited, releasing albums like Waving at the Sun and Phantom Cowboy, with their 25th-anniversary celebrations culminating in the retrospective album 25 and the vibrant Love = Music. K's Choice continues to captivate audiences with their music and live performances, showcasing their enduring talent and creativity.

Top Brand Affinities

Report Date: 2025-09-08

K’s Choice keeps 25-34 & 35-44 audiences engaged throughout BELGIUM, UNITED STATES, FRANCE. The composition is heavily male (56%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,029 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Delhaize, Bloomon, Efteling supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K’s Choice score 1.87% — Moderate bucket.

Brand: DelhaizeBrand: BloomonBrand: Efteling

Followers:27,318

Engagements:511

Rate:1.9%

Posts:275

Avg Likes:505

Avg Comments:25

Avg Views:8,029

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,318 · Engagements 511 · Rate 1.9% Posts 275 · Views 8,029 · Avg Likes 505 · Avg Comments 25 · Avg Views 8,029	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 27% 18-24: 20% 45-64: 13%	Largest: 25-34 (38%); next: 35-44 (27%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	BELGIUM (22%) UNITED STATES (17%) FRANCE (15%) NETHERLANDS (12%) GERMANY (5%)	Top regions: BELGIUM (22%), UNITED STATES (17%), FRANCE (15%)
Platform Engagement	Instagram: 396 avg likes/post · Youtube: 8,029 avg views/post	Best reach: Youtube 8,029 avg views; best engagement: Instagram 396 avg likes

Top Brand Affinities

Delhaize

Score: 118.47

Bloomon

Score: 93.24

Efteling

Score: 61.00

Albert Heijn

Score: 51.70

Hema

Score: 38.21

Monoprix

Score: 31.17

MOOG

Score: 23.60

PowerFood

Score: 18.77

Accor Hotels

Score: 14.60

Yogi Tea

Score: 12.65

Alpro

Score: 12.35

PLAYMOBIL

Score: 11.66

Brand	Category	Score
Delhaize		118.47
Bloomon		93.24
Efteling		61.00
Albert Heijn		51.70
Hema		38.21
Monoprix		31.17
MOOG		23.60
PowerFood		18.77
Accor Hotels		14.60
Yogi Tea		12.65
Alpro		12.35
PLAYMOBIL		11.66
KLM		11.25
Air France		10.27
Tomorrowland		9.88
Amstel		9.56
Pro Tools		9.02
Décathlon		7.65
Amazon Music		7.63
Ableton		7.18
Citroen		7.13
Ryanair		6.86
Nespresso		6.24
Bose		5.95
Free People		4.95
Kickstarter		4.90
Lego		4.88
Geocaching		4.51
IKEA		4.24
Haribo		4.17
Elle Magazine		4.13
Columbia Pictures		4.10
Martini		3.84
Leica		3.75
Dr. Martens		3.60
Summit Entertainment		3.58
Spotify Music		3.52
Montblanc		3.51
Lollapalooza		3.39
ASOS		3.39
Coffeegram		3.33
Philips		3.27
Jaguar		2.90
Primark		2.88
Coachella		2.86
NBC		2.81
Garnier		2.80
Tinder		2.72
MTV		2.51
Fiat		2.51