K. S. Chithra Brand Affinity ranks highest Mahindra at 13.95% . Very Strong. Score DMDB 67.52% | Fanbase 66.07%

K. S. Chithra — asian artist from IN.

Krishnan Nair Shantakumari Chithra, born on July 27, 1963, is an Indian playback singer known for her work in various Indian languages including Malayalam,…

K. S. Chithra

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bc7-09c8-e6d4-b478-a0369fe50396

Find Artist

Genres

asianfilmiothersworldwide

Influential: 67.52% Fanbase: 66.07% Trending: 68.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 13.95% • Very Strong

As of 2025-09-09

2,289,805

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.52% | Fanbase 66.07% | Trending 68.24% | CAREER STAGE: MAINSTREAM

Biography

Krishnan Nair Shantakumari Chithra, born on July 27, 1963, is an Indian playback singer known for her work in various Indian languages including Malayalam, Kannada, Tamil, Telugu, and more. With a career spanning over three decades, she has recorded over 20,000 songs and has received numerous accolades, including six National Film Awards and multiple state film awards. Chithra is affectionately known as Chinna Kuyil (Little Nightingale of South India) and Keralathinte Vanambadi (Nightingale of Kerala) for her contributions to the music industry.

Report Date: 2025-09-09

K. S. Chithra reliably reaches 25-34 & 18-24 audiences in INDIA, UNITED STATES, SRI LANKA. The base is heavily male (73%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (26,064 avg views per post); Instagram layers on depth and replies. The audience sits near Mahindra, Jumeirah, Maruti, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K. S. Chithra score 0.15% — Low bucket.

Brand: MahindraBrand: JumeirahBrand: Maruti

Followers:2,289,805

Engagements:3,521

Rate:0.2%

Posts:2,171

Avg Likes:3,472

Avg Comments:99

Avg Views:26,064

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,289,805 · Engagements 3,521 · Rate 0.2% Posts 2,171 · Views 26,064 · Avg Likes 3,472 · Avg Comments 99 · Avg Views 26,064	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 34% 35-44: 13% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (34%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	INDIA (85%) UNITED STATES (3%) SRI LANKA (2%) SAUDI ARABIA (2%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (85%), UNITED STATES (3%), SRI LANKA (2%)
Platform Engagement	Instagram: 2,571 avg likes/post · Youtube: 26,064 avg views/post	Best reach: Youtube 26,064 avg views; best engagement: Instagram 2,571 avg likes

Top Brand Affinities

Mahindra

Score: 13.95

Jumeirah

Score: 9.56

Maruti

Score: 8.60

Bajaj

Score: 6.56

Snapseed

Score: 5.90

KTM

Score: 4.40

musical.ly

Score: 3.65

KFC

Score: 3.18

Pizza Hut

Score: 3.03

Travelgram

Score: 2.97

Hyundai

Score: 2.96

Yamaha

Score: 2.73

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Top Brand Affinities

Brand	Category	Score
Mahindra		13.95
Jumeirah		9.56
Maruti		8.60
Bajaj		6.56
Snapseed		5.90
KTM		4.40
musical.ly		3.65
KFC		3.18
Pizza Hut		3.03
Travelgram		2.97
Hyundai		2.96
Yamaha		2.73
Canon		2.69
National Geographic		2.65
Jeep		2.64
Petronas		2.57
Geocaching		2.52
Nikon		2.32
Nokia		2.22
Pizza Lover		1.77
KitKat		1.74
Suzuki		1.72
Beats Electronics		1.67
Sony		1.57
Adobe		1.49
Bentley		1.43
Samsung Group		1.37
Ray-Ban		1.35
Mercedes-Benz		1.35
FIFA		1.32
Mitsubishi		1.26
Volkswagen		1.24
Harley-Davidson		1.20
Ford		1.06
Puma		1.05
McDonald's		1.02
Apple		1.01
Honda		1.00
Toyota		0.95
Xiaomi		0.93
Red Bull		0.91
GoPro		0.87
Nissan		0.86
Tesla Motors		0.81
Lamborghini		0.80
BMW		0.73
H&M		0.73
Porsche		0.70
Ferrari		0.69
Audi		0.66