K-Paz de la Sierra Brand Affinity ranks highest Univision at 72.90% . Very Strong. Score DMDB 59.52% | Fanbase 46.19%

K-Paz de la Sierra — latin artist from US.

K-Paz de la Sierra, a Duranguense music group, emerged in 2003 with their hit single "Con Olor a Hierba" followed by "Jambalaya". Their debut album, Arrasando…

K-Paz de la Sierra

Recognizable

Country: US | Gender: male | Artist ID: 11e81bce-ac8d-50f6-bf97-a0369fe50396

Find Artist

Genres

latintropicalcorridoregional mexicanchilenarancheraduranguenseregional mexican music

Influential: 59.52% Fanbase: 46.19% Trending: 66.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 72.90% • Very Strong

As of 2025-09-09

795,220

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.52% | Fanbase 46.19% | Trending 66.18% | CAREER STAGE: MAINSTREAM

Biography

K-Paz de la Sierra, a Duranguense music group, emerged in 2003 with their hit single "Con Olor a Hierba" followed by "Jambalaya". Their debut album, Arrasando con Fuego, sold over 32,000 copies in its first week, signing with Univision for further success. The group released six albums, with three reaching the top of regional charts in Mexico and making appearances on the Billboard Top 2006.

Tragedy struck in December 2007 when lead singer Sergio Gómez was murdered after a concert in Michoacán. His wife, Felicitas Gomez, took over leadership of the group from then on.

Report Date: 2025-09-09

K-Paz de la Sierra reliably reaches 18-24 & 25-34 audiences in MEXICO, UNITED STATES, GUATEMALA. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (916,425 avg views per post); Youtube layers on depth and replies. The audience sits near Univision, Ariat, Warner Music, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K-Paz de la Sierra score 0.63% — Low bucket.

Brand: UnivisionBrand: AriatBrand: Warner Music

Followers:795,220

Engagements:5,014

Rate:0.6%

Posts:991

Avg Likes:4,881

Avg Comments:155

Avg Views:916,425

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 795,220 · Engagements 5,014 · Rate 0.6% Posts 991 · Views 916,425 · Avg Likes 4,881 · Avg Comments 155 · Avg Views 916,425	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 35-44: 10% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	MEXICO (53%) UNITED STATES (30%) GUATEMALA (4%) EL SALVADOR (2%) NICARAGUA (2%)	Top regions: MEXICO (53%), UNITED STATES (30%), GUATEMALA (4%)
Platform Engagement	Instagram: 217 avg likes/post · Youtube: 916,425 avg views/post	Best reach: Youtube 916,425 avg views; best engagement: Youtube 4,664 avg likes

Top Brand Affinities

Univision

Score: 72.90

Ariat

Score: 27.94

Warner Music

Score: 22.55

Montecristo

Score: 21.48

Amazon Music

Score: 12.64

Wingstop

Score: 12.07

Cafecito

Score: 9.50

Houston Livestock Show and Rodeo

Score: 8.65

Pro Tools

Score: 7.31

Hershey's

Score: 5.58

ULTA Beauty

Score: 5.51

American Eagle

Score: 5.24

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Top Brand Affinities

Brand	Category	Score
Univision		72.90
Ariat		27.94
Warner Music		22.55
Montecristo		21.48
Amazon Music		12.64
Wingstop		12.07
Cafecito		9.50
Houston Livestock Show and Rodeo		8.65
Pro Tools		7.31
Hershey's		5.58
ULTA Beauty		5.51
American Eagle		5.24
Steve Madden		5.23
Hennessy		4.97
Paramount Pictures		4.62
iHeartRadio Music Awards		4.25
Spotify Music		4.10
GMC		3.99
Pepsi		3.61
Oculus		3.54
Nickelodeon		3.54
Coffeegram		3.37
Acura		3.28
Uber		2.96
Kylie Cosmetics		2.82
Mary Kay		2.70
Walmart		2.64
Scion		2.57
Burger King		2.45
VidaSana		2.45
Pixar		2.31
Pandora		2.30
Los Angeles Lakers		2.27
Target		2.19
Ford		2.14
FashionNova		2.10
NFL		2.09
shein		2.02
Guess		1.95
Chevrolet		1.95
Herbalife		1.92
The North Face		1.83
Budweiser		1.80
Bellagio		1.75
Under Armour		1.64
Sprite		1.59
SheInside		1.58
Forever 21		1.53
UFC		1.50
CBS		1.49