K’naan

K’naan — hip-hop & rap artist from SO.

Born in Mogadishu, Somalia during the country's civil unrest, rapper K'NAAN, meaning "traveler" in Somali, grew up dodging danger and immersing himself in…

Influence: 63.05% Fanbase: 50.25% Trending: 69.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Arri • 16.72% • Very Strong

As of 2025-09-09

1,879,189

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:25 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hopreggaereggae fusion

Biography

Born in Mogadishu, Somalia during the country's civil unrest, rapper K'NAAN, meaning "traveler" in Somali, grew up dodging danger and immersing himself in American hip-hop music sent by his father. After relocating to Harlem and later to Ontario, where he honed his English skills and pursued his passion for rap music, K'NAAN's talent caught the attention of industry figures like Sol Guy and Youssou N'Dour, leading to collaborations and performances around the world. His debut album, The Dusty Foot Philosopher, released in 2005, marked the beginning of his successful career, which included tours with renowned artists like Mos Def and Talib Kweli, and culminated in his track "Wavin' Flag" becoming the anthem for the 2010 FIFA World Cup.

Following his early struggles in war-torn Somalia, K'NAAN's journey to musical acclaim was marked by perseverance and a strong social conscience, as seen in his bold critique of the United Nations' response to the Somali crisis. From his humble beginnings as a young rapper in North America to his international recognition and major-label debut with A&M Records, K'NAAN's artistry and activism have resonated globally. With hits like "Wavin' Flag" and projects like the More Beautiful Than Silence EP in 2012, K'NAAN continues to inspire audiences with his powerful storytelling and commitment to social justice through music.

Top Brand Affinities

Report Date: 2025-09-09

K’naan maintains consistent pull among 18-24 & 25-34 audiences across INDIA, UNITED STATES, BANGLADESH. The audience leans heavily male (77%), so brand cues around style and status perform well. The clearest reach is on Youtube with 176,470 avg views per post; Instagram functions as the community touchpoint. Affinity with Arri, Amazon Music, Scotiabank makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K’naan score 0.30% — Low bucket.

Brand: ArriBrand: Amazon MusicBrand: Scotiabank

Followers:1,879,189

Engagements:5,682

Rate:0.3%

Posts:118

Avg Likes:5,653

Avg Comments:444

Avg Views:176,470

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,879,189 · Engagements 5,682 · Rate 0.3% Posts 118 · Views 176,470 · Avg Likes 5,653 · Avg Comments 444 · Avg Views 176,470	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 13-17: 7% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	INDIA (19%) UNITED STATES (11%) BANGLADESH (8%) INDONESIA (5%) UNITED KINGDOM (3%)	Top regions: INDIA (19%), UNITED STATES (11%), BANGLADESH (8%)
Platform Engagement	Instagram: 3,873 avg likes/post · Youtube: 176,470 avg views/post	Best reach: Youtube 176,470 avg views; best engagement: Instagram 3,873 avg likes

Top Brand Affinities

Arri

Score: 16.72

Amazon Music

Score: 11.74

Scotiabank

Score: 11.28

Akai

Score: 10.74

Tim Hortons

Score: 8.59

CNN

Score: 5.67

Ableton

Score: 5.46

SoundCloud

Score: 3.77

ESPN

Score: 3.73

Nickelodeon

Score: 3.63

ASOS

Score: 3.51

Summit Entertainment

Score: 3.43

Brand	Category	Score
Arri		16.72
Amazon Music		11.74
Scotiabank		11.28
Akai		10.74
Tim Hortons		8.59
CNN		5.67
Ableton		5.46
SoundCloud		3.77
ESPN		3.73
Nickelodeon		3.63
ASOS		3.51
Summit Entertainment		3.43
Beats Electronics		3.28
NBA		3.04
Lululemon Athletica		2.89
Spotify Music		2.83
Fenty beauty		2.78
Los Angeles Lakers		2.68
Paramount Pictures		2.55
Urban Outfitters		2.50
Versace		2.45
Hennessy		2.44
NFL		2.42
NBC		2.40
Sneakerhead		2.39
Matrix		2.26
Dr. Martens		2.16
MTV		2.15
Showtime		2.08
Nokia		2.05
New Balance		2.05
Skoda		1.98
Kodak		1.97
Timberland		1.97
Budweiser		1.96
FIFA		1.95
Puma		1.93
CBS		1.86
Airbnb		1.85
UFC		1.79
Coachella		1.79
The Olympic Games		1.75
Sephora		1.74
Microsoft		1.73
BBC		1.73
Universal		1.73
Gymshark		1.70
Warner Bros		1.68
Lacoste		1.65
Tesla Motors		1.62