K. Michelle Brand Affinity ranks highest WNBA at 18.54% . Very Strong. Score DMDB 65.85% | Fanbase 55.68%

K. Michelle — pop artist from US.

K. Michelle, born Kimberly Michelle Pate in Memphis, is an R&B singer known for her soulful vocals and candid songwriting. She gained recognition with singles…

K. Michelle

Recognizable

Country: US | Gender: female | Artist ID: 11e81bcb-7a84-cb1e-8ea6-a0369fe50396

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Genres

popdance poppost-teen pophip popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&brnbcontemporary r&bhip-hop & rappop rap

Influential: 65.85% Fanbase: 55.68% Trending: 70.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 18.54% • Very Strong

As of 2025-09-09

9,946,324

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.85% | Fanbase 55.68% | Trending 70.94% | CAREER STAGE: MAINSTREAM

Biography

K. Michelle, born Kimberly Michelle Pate in Memphis, is an R&B singer known for her soulful vocals and candid songwriting. She gained recognition with singles like "Fakin' It" and "Can't Raise a Man," leading to successful albums such as Rebellious Soul and More Issues Than Vogue. Transitioning to an independent path with All Monsters Are Human, she continued to explore her musical versatility, incorporating elements of country music into her sound.

Throughout her career, K. Michelle has balanced her music with appearances on reality TV shows like Love & Hip Hop: Atlanta and K. Michelle: My Life. Her work has been well-received, earning her accolades such as a Soul Train award for Best New Artist. With a consistent presence in both the music industry and television, K. Michelle's latest endeavors include collaborations with artists across genres and the release of her sixth album, I'm the Problem.

Report Date: 2025-09-09

K. Michelle stands out with 18-24 & 25-34 audiences across UNITED STATES, JAMAICA, UNITED KINGDOM. The profile is heavily female (80%), and content lands hardest on Tiktok, where posts average 153,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, True Religion, Hennessey, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes K. Michelle a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist K. Michelle score 0.36% — Low bucket.

Brand: WNBABrand: True ReligionBrand: Hennessey

Followers:9,946,324

Engagements:36,231

Rate:0.4%

Posts:572

Avg Likes:35,520

Avg Comments:687

Avg Views:228,206

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,946,324 · Engagements 36,231 · Rate 0.4% Posts 572 · Views 228,206 · Avg Likes 35,520 · Avg Comments 687 · Avg Views 228,206	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 6%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	UNITED STATES (82%) JAMAICA (3%) UNITED KINGDOM (2%) INDIA (2%) GEORGIA (2%)	Top regions: UNITED STATES (82%), JAMAICA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 24,905 avg likes/post · Tiktok: 153,000 avg views/post · Youtube: 75,206 avg views/post	Best reach: Tiktok 153,000 avg views; best engagement: Instagram 24,905 avg likes

Top Brand Affinities

WNBA

Score: 18.54

True Religion

Score: 16.14

Hennessey

Score: 16.05

Steve Madden

Score: 12.97

Palm Angels

Score: 12.93

Coach

Score: 11.18

Alexander McQueen

Score: 9.63

Macy's

Score: 8.40

Benihana

Score: 8.36

FashionNova

Score: 7.93

Hennessy

Score: 7.74

Maison Margiela

Score: 7.50

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Top Brand Affinities

Brand	Category	Score
WNBA		18.54
True Religion		16.14
Hennessey		16.05
Steve Madden		12.97
Palm Angels		12.93
Coach		11.18
Alexander McQueen		9.63
Macy's		8.40
Benihana		8.36
FashionNova		7.93
Hennessy		7.74
Maison Margiela		7.50
Gerber		7.19
Amazon Music		7.19
boohoo		7.00
ULTA Beauty		5.82
Publix		5.77
ASOS		5.44
Champion		5.28
UGG		5.23
Moncler		4.98
iHeartRadio Music Awards		4.89
ESPN		4.59
CNN		4.35
Verizon		4.31
BALMAIN		4.29
Loewe		4.28
TOM FORD		4.25
FedEx		4.20
NBC		3.95
Marc Jacobs		3.82
NORDSTROM		3.77
American Eagle		3.61
MTV		3.60
Walmart		3.58
OLD NAVY		3.58
Fenty beauty		3.55
Timberland		3.30
shein		3.00
SoundCloud		2.85
Philips		2.71
Christian Louboutin		2.69
GIVENCHY		2.56
Versace		2.55
GAP		2.54
Los Angeles Lakers		2.52
SheInside		2.50
Dolce & Gabbana		2.50
NFL		2.48
Nickelodeon		2.41