K-Klass
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,121
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:11:22 UTC
Genres
Biography
From their early days at the Hacienda to their current performances with full orchestras, K-Klass remain dedicated to the essence of house music. Their acclaimed "Wildlife E.P" in 1990 and subsequent chart-topping hits have earned them a loyal following and a reputation for delivering high-energy performances. With a career spanning decades and a commitment to the core values of house music, K-Klass continue to push boundaries and inspire new generations of music lovers with their timeless sound.
K-Klass builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, SPAIN, UNITED ARAB EMIRATES. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (224 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Pioneer, Trancefamily point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,121 · Engagements 19 · Rate 0.6% Posts 790 · Views 224 · Avg Likes 19 · Avg Comments 1 · Avg Views 224 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 29% 45-64: 17% 18-24: 11% |
Largest: 25-34 (37%); next: 35-44 (29%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED KINGDOM (77%) SPAIN (7%) UNITED ARAB EMIRATES (2%) AUSTRALIA (2%) UNITED STATES (1%) |
Top regions: UNITED KINGDOM (77%), SPAIN (7%), UNITED ARAB EMIRATES (2%) |
| Platform Engagement | Instagram: 16 avg likes/post · Youtube: 224 avg views/post | Best reach: Youtube 224 avg views; best engagement: Instagram 16 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Trancefamily
Ableton
ITV
MOOG
Kurt Geiger
Akai
Peroni
Sennheiser
Carling
Warner Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 284.75 | |
| Pioneer | 98.00 | |
| Trancefamily | 75.81 | |
| Ableton | 36.57 | |
| ITV | 36.33 | |
| MOOG | 32.78 | |
| Kurt Geiger | 29.62 | |
| Akai | 27.25 | |
| Peroni | 25.12 | |
| Sennheiser | 24.17 | |
| Carling | 23.58 | |
| Warner Music | 22.91 | |
| Debenhams | 17.77 | |
| SoundCloud | 17.03 | |
| Morrisons | 16.69 | |
| Sky Sports | 16.62 | |
| Carlsberg | 15.30 | |
| Amazon Music | 15.06 | |
| Sainsbury's | 13.31 | |
| Barbour | 10.80 | |
| All Saints | 10.28 | |
| BBC | 9.86 | |
| Grey Goose | 9.53 | |
| Stone Island | 9.39 | |
| Easyjet | 8.84 | |
| Vauxhall | 8.60 | |
| Beats Electronics | 8.51 | |
| Absolut | 7.73 | |
| Baileys | 7.52 | |
| Spotify Music | 7.49 | |
| Pro Tools | 7.42 | |
| Selfridges | 7.35 | |
| Ryanair | 7.26 | |
| Tomorrowland | 7.00 | |
| Tesco | 6.93 | |
| Tate Modern | 6.45 | |
| River Island | 6.28 | |
| Bacardi | 6.20 | |
| Guinness | 5.80 | |
| Anantara | 5.75 | |
| Hurley | 5.74 | |
| Cadbury | 5.10 | |
| Jack Daniels | 4.86 | |
| Smirnoff | 4.60 | |
| MTV | 4.45 | |
| McLaren | 4.44 | |
| TripAdvisor | 4.37 | |
| Emporium | 4.35 | |
| Garnier | 4.29 | |
| UEFA | 4.15 |
Official Profiles
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LoginArtist: K-Klass
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 23:00 UTC | K-Klass | Timepiece Winebar & Nightclub | Exeter, United Kingdom | |
| 2025-12-20 08:00 UTC | K-Klass | Canvas Mansfield | Mansfield, United Kingdom | |
| 2025-12-26 08:00 UTC | K-Klass, Jason Fubar | The Retro Lounge | Blackpool, United Kingdom | |
| 2025-12-28 04:00 UTC | K-Klass | Tileyard North | Wakefield, United Kingdom | — |
| 2026-01-01 08:00 UTC | Slipmatt, K-Klass, Seamus Haji, Seb Fontaine, Carly Foxx, Sean Harvey, EDELE ANDAYA | Ministry Of Sound | London, United Kingdom | |
| 2026-01-03 08:00 UTC | K-Klass, The Space Brothers, Rob Tissera, David Forbes, JFK | O2 Academy Leicester | Leicester, United Kingdom | |
| 2026-03-14 04:00 UTC | K-Klass | The Factory Live | Worthing, United Kingdom | |
| 2026-03-28 07:00 UTC | Slipmatt, K-Klass | Elysium | Sunderland, United Kingdom |















