K.Flay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
543,417
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:45:00 UTC
Genres
Biography
K.Flay builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, BRAZIL. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (513,187 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Live Nation, Lionsgate, Arctic Fox hair Color point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 543,417 · Engagements 21,027 · Rate 3.9% Posts 755 · Views 517,627 · Avg Likes 20,513 · Avg Comments 613 · Avg Views 517,627 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 7% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (36%) CANADA (6%) BRAZIL (5%) UNITED KINGDOM (4%) GERMANY (4%) |
Top regions: UNITED STATES (36%), CANADA (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 6,999 avg likes/post · Tiktok: 4,440 avg views/post · Youtube: 513,187 avg views/post | Best reach: Youtube 513,187 avg views; best engagement: Youtube 13,129 avg likes |
Top Brand Affinities
Live Nation
Lionsgate
Arctic Fox hair Color
The Last of Us
Hot Topic
Life Is Strange
Pro Tools
Borderlands
Lollapalooza
RedBubble
Pacific Northwest Wonderland
Jameson
| Brand | Category | Score |
|---|---|---|
| Live Nation | 23.06 | |
| Lionsgate | 15.75 | |
| Arctic Fox hair Color | 15.12 | |
| The Last of Us | 9.07 | |
| Hot Topic | 8.77 | |
| Life Is Strange | 8.68 | |
| Pro Tools | 7.63 | |
| Borderlands | 7.28 | |
| Lollapalooza | 6.46 | |
| RedBubble | 6.45 | |
| Pacific Northwest Wonderland | 5.73 | |
| Jameson | 5.46 | |
| Coachella | 5.44 | |
| Coors | 5.16 | |
| Ableton | 5.04 | |
| Showtime | 5.00 | |
| iHeartRadio Music Awards | 4.60 | |
| Resident Evil | 4.53 | |
| Dr. Martens | 4.52 | |
| Verizon | 4.50 | |
| Kickstarter | 4.38 | |
| Taco Bell | 4.24 | |
| Paramount Pictures | 4.13 | |
| Spotify Music | 3.97 | |
| NHL | 3.84 | |
| Urban Outfitters | 3.82 | |
| Columbia Pictures | 3.77 | |
| Cartoon Network | 3.71 | |
| Fallout | 3.69 | |
| Budweiser | 3.60 | |
| MTV | 3.59 | |
| Bethesda Softworks | 3.47 | |
| SoundCloud | 3.34 | |
| Comedy Central | 3.33 | |
| Nickelodeon | 3.32 | |
| Target | 3.13 | |
| Polaroid | 3.09 | |
| AMC | 3.03 | |
| NBC | 3.01 | |
| The Witcher | 3.01 | |
| Lush | 2.96 | |
| Prismacolor | 2.96 | |
| Chrysler | 2.92 | |
| Transformers | 2.89 | |
| Urban Decay Cosmetics | 2.79 | |
| Vans | 2.79 | |
| Carhartt | 2.77 | |
| Sunnies Studios | 2.76 | |
| Star Wars | 2.75 | |
| Busch | 2.75 |
Official Profiles
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LoginArtist: K.Flay
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
